Impact of UX/UI On Website SEO [7 Design Elements + Tips]

Impact of UX/UI On Website SEO [7 Design Elements + Tips]

The digital marketing world is pacing up with the user engagement variables. First, keywords were sufficient to rank a website well, then it changed its course, and now UX/UI is proving to be a game-changer. 

They are the aesthetic elements for better interaction of people with the products. These variables help get the details of the visitors, the time they spent on the website and the pages they look up.

Google made some amendments and put forth multiple updates to alter the algorithm. It certainly changed the criteria for ranking a website. 

Presently, there are many factors to enhance the ranking algorithm, resulting in better searches for users.  

Now, user experience has become a top preference of Google’s algorithms. SEO and user experience work hand-in-hand to improve the SEO of a website.

Here’s an in-depth look at how UX and UI design affect SEO to help you decide which areas of UX and UI design to prioritise for your online platforms. 

You can increase your search engine rankings and acquire more visitors to your website if you use the proper UX/UI design features. 

7 Design Elements To Improve Your Website UX/UI For SEO

User-centric Content

How To Measure User Behaviour

The content created for the website should always focus on the factor, how does the page benefit the user, what the user aspires to do with the information, and what will they accomplish from it? 

The primary intent here is to solve the users’ query and revolve around the keyword. This is where user experience shines in the light with giving a push to the content curation process and making it easier for the user to make the most of the website’s information.

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The first step of creating user-centric content is to ask these questions, and brand new content will be ready to answer those questions. This perfectly aligns with the Google algorithms, makes it understandable to Google, and helps it rank those pages. 

It would be best to start by looking at the top one to three spots in the search results and reading the material to figure out what query those pages are answering. 

Once you figure this pattern out, you may start to grasp what users mean when they write a specific search query. When you determine this, you can begin the process of creating content.

Remember, Google only ranks the pages that fit to satisfy the queries of the users. If you copy the keywords according to their rank, you miss the quintessential factor of finding a better way to do this. For example:

Earlier, the content was written by using keywords on the top-ranked websites. But now, the scenario has changed. The keywords are now based on understanding the potential questions a user asks on the top-ranked websites, and the answers are curated accordingly.

A better answer to the questions: When an answer covers everything from how to why to what, it becomes an answer that fits every question. 

Creativity can engage the users, and the website’s input in giving illustrations or custom images to convey the message can be a great success.

First, look at your website from a user’s point of view, then question yourself, what could be a clear and crisp message that I would like when I look up something. Then use the same message for your users. Creativity lies in the imagination.

URL Structure

The structure of URLs is an essential component of a successful user experience strategy for attaining high SEO results. When you employ suitable URL architectures, you assist consumers in understanding your site’s overall hierarchy. 

At the same time, the URL aids in communicating the content of the unique web page. When you utilise poor URL structures, consumers will get the opposite effect: they will have no sense of the hierarchical architecture of your website and will have no insight into the contents of the web page. 

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Pay attention to the keywords you include in your URL since search engines like Google index web pages based on the terms in the URL.

Webpage Speed

Web Design Hack Boost Loading Speed

Believe it or not, if the loading on a webpage takes more than four seconds, visitors click the red cross and move on to another website. 

Google’s search engine follows the same pattern, and the report is not favourable for prolonged loading websites.

Google mentions it out and about in its ranking factors to check the load time of the website page. The desktop and mobile index are two things apart, and the Google search engine matrix shows these indexes. 

Search results on mobile and desktop are different for the same query, and desktop and mobile have different Google SERPs

As is evident, SEO is the media for driving traffic, but UX/UI is the medium for creating the initial impression. 

Both operate together to serve the user’s objective and, as a result, conversions on the website. It is vital to take it more seriously and exert more effort.

SEO & UI Design

An engaging and appealing user interface can skyrocket the website’s ranking in no time. The first concern of any user is finding easy-to-understand content, and an excellently put forth user interface makes it even more gripping for the users. 

However, having a visually pleasing platform is pointless if the technical aspects don’t deliver the most effective SEO. 

Suppose you want to create the best user interface design possible while also having access to expert web design, branding, digital strategy, and development. 

In that case, you should strongly consider working with a UX/UI design agency. But, whether you hire specialists or do it alone, here are a few ways that the user interface affects SEO rankings.

Easy To Use Design

Change of events or venue – the main website is the mobile website according to Google’s considerations. Since using phones is more accessible, the website’s need to be mobile-friendly if they need to fit the criteria. The Mobile-friendliness of a website can improve SEO performance up to a great extent.

Clean Code

If a website uses clean code, it can quickly boost the crawling by search engines. The code must be easy to understand if the primary intention is to get a high ranking by Google. 

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Clean code also affects the website’s performance, which will be visible to the visitors, and can lose its appeal in no time. It will result in a negative point for SEO.


When it comes to how UI design affects SEO, headings are frequently disregarded. However, if you do not employ relevant headings, search engines will not wholly comprehend the goal of your page. As a result, your site will not rank as high as it would with well-thought-out headlines. 

When headings are used correctly, search engine indexers can better comprehend what your website is about. However, while it is critical to utilise the appropriate headings, it is also critical not to use too many headings. Getting the perfect mix might help up your SEO rankings.

Basic Navigation

Navigation Design

Users are always in a rush to find what they want; they will hardly pay any heed to reading between the lines if they can’t find what they are looking for and switch to another website. 

Site navigation and structure should work in sync, fully optimised, making the site links appear in search engine results.


The most important ranking factor, RankBrain, proves to be one of many examples stating that “SEO and UX come with common goals.” 

In the past, one of the most prevalent approaches to rank high was to target and optimise for exact-match keywords. 

Today, to rank high in the SERPs and appear on the top of the correct searchers, you must put yourself in their shoes. In other words, you must comprehend their purchasing intent and examine how they execute search inquiries. 

According to the New York-based SEO agency Four Dots, one such example is voice search optimisation, which has become a critical component of your SEO strategy. 

Google’s mission is to deliver information to searchers that answers their questions and solves their issues. As a result, to appear in voice search results, optimise your content for more conversational, question-based, long-tail keywords.

Focus On These 3 Crucial Points To Improve SEO

Bounce Rate

The more the content and user interface engages a user, the less the bounce rate. So, it is a must for a website to create very engaging content and user interface. 

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The more the users spend time on the website, the less is the bounce rate. It will improve the SEO performance of your website. 

Inbound Links

Backlinks are one way to boost the health of SEO, so it is always good to step in and create as many backlinks as possible. When users link your pages, it adds value to your website.

Meta Tags

It would be best to ensure that the meta title and meta description are fully optimised before inserting meta tags. It will enhance the value of the content for the search engines, and SEO ranking will spike.

Web Page Experience

Customer Experience Vs User Experience

There is a brand new addition of the Core Vitals Test by Google to give a minor ranking boost to the pages. It is related to measuring the user experience of the users visiting the site.

In an ideal scenario, most publishers would already be optimising web pages for speed. However, publishers are constrained by the bloated content management systems at their disposal in the real world. 

Creating a site with a quick download is beneficial to both users and publishers. When a website optimises its web pages for speed, it sees an increase in conversions, page views, and earnings.

What Can You Do To Improve The Page’s UX?

The first step is to go to your website and read all of your content in one sitting. Then consider whether you want to continue reading by clicking through. 

If you’re feeling tired, there are several causes for it, and they all have something to do with user experience.

How To Make It A Better Web Page Experience?

  • Smaller paragraphs are the new trend.
  • Expressive heading tags can do the magic.
  • Bullet points are always on point.
  • Illustrative images can make your content more understandable.
  • Helpful answers in the content always come in handy.
  • Always check your pages on different devices.

Feedback Is The Key

On Site Customer Feedback Guide

Communication makes room for improvement in the features and UX/UI design quality. 

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If a user finds it difficult to locate something or is facing any problem, they can always share their feedback, and it can help the website make improvements accordingly.

An article was published by Mopinion that brought to attention the benefits of the feedback in current UX development, emphasising its impact on brand loyalty and costs. 

Your consumers are the most significant source of feedback on your website’s usability, ease of access, and overall accessibility. 

After all, you are using UI and UX on your website to improve the end-user experience. Give them a voice by using surveys and live chats, and hear them out.

Closing Thoughts

It is now evident that UI, UX, and SEO are effectively efficient in a team. This trio has the potential to convert your website’s health by giving it ease in navigation and sending home a happy and satisfied user who has answers to his questions. 

Even if you understand what constitutes good and bad UX/UI design, it might be challenging to discover the proper settings for your website.

It will necessitate extensive testing, analysis, user feedback, and technological abilities. 

So, unless you’re an expert, it’s advisable to engage a professional to ensure your website is SEO-optimised through the best UI and UX design standards. 

It’s a worthwhile investment if it means your platform will rank higher on search engines, bringing more visitors to your site.

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