10 Best SEO Software Tools You Can Use to Optimise Your Website
Many small business owners are surprised to learn they can build their website in less than 5 minutes—and even better, they can do it without hiring a developer or spending thousands of dollars.
In the digital age, you must optimise your business website for search engines. You know what happens when you don’t (we’re talking about Google!) The world’s leading search engine gives preference to websites optimised for search engines. If your website isn’t optimised, it won’t rank as high as it should, and your business will miss out on traffic.
Google and Bing are pretty smart, but they’re not perfect. If your website lacks quality, search engines can still miss you. Here are our top 10 best SEO software to help you get the most out of search engine optimisation.
1 – Semrush
Semrush is a leading digital marketing platform that provides visibility, traffic and sales. It also helps to build a healthy brand reputation. You can easily manage and monitor all your accounts. It’s not just limited to SEO, SEM, PPC and SMM. It provides a single dashboard that gives you all your business information. You can also get a comprehensive view of your audience, competitors, and website.
This tool is great for marketers to get insights into their competitors and content strategy. It gives a detailed view of competitors, competitors’ keywords, and the backlinks they are building. In addition, it shows all the related keywords in the form of a keyword map.
The Semrush toolbox makes it easy to find out which keywords you should target and what competitors are targeting. They also help determine whether you need to focus on specific keywords to get more traffic. I use Semrush to find new keywords that I can use to drive more organic traffic to my website.
SEMrush is undoubtedly the best tool that caters to all SEO needs. It is a dense feature tool and second to none for SEO Requirements and suggestions to improve as we progress. It is much more reasonable and easy to use than its competitors.
It provides in-depth keyword analysis, for example, the frequency of people searching for our keyword, establishing if our competitors are ranking on those keywords, a difficulty ranking on that keyword, and recommending other similar ones with less competition.
For enhancing our PPC Campaigns on Google ads, we often take the help of the Keyword Magic feature of SEMrush, which has significantly boosted our Conversion rates.
2 – SE Ranking
The All-in-One package is a well-rounded, all-inclusive SEO solution that helps companies and SEO experts with their search engine optimisation projects. It includes everything that is needed to launch and grow an online business.
SE Ranking comes with everything that is required to get started. The package includes a website builder, a keyword research tool, a keyword planner, a traffic analysis tool, a backlink building tool and a content writing service.
If you’re looking for a comprehensive tool that will give you the ability to track all of the significant aspects of your online business, then Keyword Monitor is for you. With the software, you’ll be able to manage your keyword searches and track everything from your keyword rankings to your click-through rates.
You can even get a free keyword suggestion tool to give you the best keywords to use for your site.
The best part is that it comes with a 30-day money-back guarantee, so you can try it risk-free.
When it comes to the user interface, it is very much in line with its competitors. The price plan has many functional features to make this tool a true competitor of Ahrefs and SEMRush. For example, its difficulty score is very much in line with its rivals; it can generate thousands of great long-tail keywords and provide a great UI to view the results and keywords simultaneously.
If you want to improve your SEO, these reports are a great way to plan your content. They provide the Page and Domain Score along with the Word Count and Content Outline of each of your pages.
If you’re a beginner looking to get started with SEO, Site Explorer is a great place to start. Their free plan offers all the essentials to see if you’re ready to dive into SEO. They also provide some free training videos for you to watch to help you get started.
3 – Ahrefs
Ahrefs is a software company that develops web-based SEO tools and educational materials for marketers. Their all-in-one SEO toolset includes:
- The competition research tool is an organic keyword analysis and backlink research tool. It helps you to discover your competitors’ keywords and which backlinks they are getting. You can discover their keyword performance and check their Adwords & Bing ads.
- Link building is the process of acquiring backlinks that will increase the chances of your site being discovered on the internet. You’ll want to focus on finding solid backlinks regarding link building.
- Keyword research is crucial to any content creation project. To ensure your content is optimised for search engines, you need to know what people are searching for. That means knowing what keywords to use in your content, titles and meta descriptions.
- You can quickly solve issues by conducting a thorough audit. Once you have conducted the audit, you can identify your website weaknesses. You can then work on them accordingly.
- The Content Research tool gives you a fast way to learn about the topics you’re interested in, and you can use that information to start creating your content.
- Rank tracking allows you to track your and your competitors’ search rankings. You can use this information to determine if you are achieving a higher ranking than your competition. The higher the number, the better.
- Mentions Monitoring is a tool that allows you to monitor mentions of your brand, products, and services. You can set the frequency and type of mentions delivered to your email.
The Ahrefs database has more than 11 billion keywords and over 400 billion indexed pages. That’s why Ahrefs can provide maximum data accuracy to its users.
It has a suite of tools to offer, including the Site Explorer tool, which shows the location of a website on the search engine results page, the Keyword Explorer tool, which finds keywords that have a high level of competition, and the Site Audit tool, which reveals any issues that need attention.
The Rank Tracker tool is excellent for looking at a site’s performance against competitors. This is a helpful feature, especially if a competitor is doing better than the site owner thinks they should.
Although Ahrefs does not offer the ability to see what competitors are like and where they’re going, it is a powerful tool. Other options exist if it doesn’t provide the features you need. For example, SEO tools offer some functions you’d expect from a tool like Ahrefs. While there are limitations in SEO tools, you can use them for free and with limited functionality. Other features, such as the ability to check trends for a particular keyword in a particular location in a particular country, are not offered.
4 – Similarweb
SimilarWeb offers a great way to see who visits your site and how they got there.
It’s easy to get lost in the sea of big brands. You might assume that your competitors are currently dominating the market, but it’s more helpful to consider your customers’ real competitors. Using SimilarWeb helps you to identify these because it shows you who’s growing fastest.
The digital profiling platform can offer a fast overview of a company’s key players, products, and services in a matter of minutes.
It’s cool to see that I can explore who they are, what they are interested in, what social platforms they index against, and what domains and publishers are suitable to reach them. It’s also nice to see recent additions of tools that give me insight into what competitors are doing across both the display, social, and search spaces, something that all my digital planning teams will be able to benefit from moving forward.
The biggest challenge with these kinds of tools is that they give you a general view of desktop traffic. Data can be a bit misleading, so it can be challenging to assess whether it accurately depicts how people visit your site. That’s something they’re working on, and I’m sure they will improve on this. It’s also great to see how they can get more comprehensive integrations with a broader range of social platforms as this space is becoming very diverse.
5 – BrightEdge
A leading provider of enterprise SEO solutions, BrightEdge empowers marketers to transform online content into business results, like traffic, conversions and revenue. The BrightEdge platform is a powerful deep learning engine that measures content engagement across all digital channels.
BrightEdge is a leading digital marketing agency committed to helping companies drive more leads, customers, and profits through digital channels. They know that to do so, you need to understand your business and your customer. That’s why they offer a variety of training programs and certifications to help you get the most out of BrightEdge.
They also offer webinars and weekly meetings to help you keep up with the latest trends and technologies in digital marketing.
The keyword intelligence tool is one of the most powerful data cubes available. It lets you quickly determine which of your most popular content is underperforming.
It enables you to focus on writing new and more compelling content to drive additional traffic to your site.
6 – Surfer
Surfer is a robust platform that combines content strategy, creation, and optimisation into one smooth process – to help content teams grow brands, organic traffic, and revenue.
Surfer’s mission is to help everyone deliver the best, most relevant content and raise the quality of the web. We believe that marketing results and user satisfaction go hand in hand and that you should never sacrifice one for the other.
It’s like having a human being sitting next to you, helping you through the process. Surfer is an indispensable tool that makes optimising your website for search engines more straightforward than ever.
With a couple of clicks, you’ll be able to see if the page you want to optimise already optimised, and if not, get a preview of the changes you need to make to achieve the best results.
My favourite product feature is analysing a website’s page rank and backlinks. It allows me to find new ways to improve my search engine ranking and rank high for keywords. I use this tool daily, and it’s one of my top tools for finding new ways to improve my search engine ranking. The product also offers SEO audits for each page and an in-depth content editor that enables me to create blog posts, social media posts, press releases, etc., for our clients. Both of these features are very useful for growing our client’s traffic. I highly recommend this tool.
7 – Siteimprove
With Siteimprove’s Content Manager, you can easily create, manage, and track content on multiple sites, platforms, and social media channels. This means using the same content on different websites while keeping the same author credit.
Site analytics are a set of superb analytical tools that come with SiteImprove. It’s easy to use, and I love the intuitive behaviour view that shows me where visitors are coming from and where they’re going next.
I also like how analytics are built into other tools like broken links, so I can quickly see how that link disrupts user behaviour.
This is a well-designed interface. Everything is organised intuitively, and the controls are accessible. We can quickly make changes to the site, and the dashboard provides excellent insights into what’s happening. The policy function is so crucial.
It allows us to search and find all instances of any given phrase, image, file, or snippet of HTML on the site and quickly share it with the team to make modifications in real-time. Heatmaps and behaviour tracking help us direct design and content strategy. User management is simple and powerful. It allows for single sign-on. The help centre is quite helpful. They even have analytics training.
8 – Serpstat
Serpstat has a few useful features which we haven’t covered here. One of these is the SEO Insight report. This report provides insights into the strengths and weaknesses of your site’s SEO. It compares your site’s search performance against a set of pre-defined standards.
They offer a low-cost package, so you can get started with this tool without spending too much money. Their support team is active and is ready to help you with any problem. This is an excellent tool for everyone looking for quality SEO service. This is the solution to your search engine optimisation problems.
It has great functionality, excellent customer service, and a unique approach to each client. The team is very professional and knows their product well; for any question, you can contact your manager and get a quick and high-quality consultation on your issue. I recommend using it to anyone.
While some of its competitors offer similar features, SerpStat is distinguished by its ability to offer more detailed analysis. This includes keyword research, backlink analysis, and site audit.
Serpstat is a powerful tool for keyword research and SEO. Its strength lies in its keyword research. It’s straightforward to use and is quick to set up. It provides detailed information about keywords in their database, which you can use for keyword optimisation on any website. They don’t have downtime, and they continue to develop their software.
9 – Moz Pro
You can view all of these metrics for any given page or any keyword. You’ll also get access to the full features once you become a monthly subscriber.
Moz allows you to monitor backlinks, rankings, keywords, competitors, and more. It is considered to be the best SEO software that is available out there today. Moz has an easy-to-use interface and a great user-friendly experience.
Moz has a range of valuable features that include:
- Backlink Checker – Moz can check any website’s link profile. It checks the anchor texts and the backlinks that the website has received. It also checks the type of links.
- Domain Authority – Moz has a feature known as Domain Authority. This shows the domain’s relevance, strength, authority, trustworthiness, and effectiveness on a scale of 0 to 100.
- On-page SEO Analysis – Moz has a feature called On-page SEO Analysis. This shows the results of keyword analysis, title tag analysis, meta description analysis, and page body.
- Competitor Keyword Research – Moz has a feature called Competitor Keyword Research. This helps you to identify keywords that your site’s competitors are targeting.
- Keyword Difficulty Tool – The keyword difficulty tool allows you to select a key phrase and to see the difficulty in ranking for it.
- URL Suggestion Tool – Moz has a feature known as URL Suggestion Tool. This helps you to build backlinks, increase traffic, and boost your ranking for a particular URL.
- Moz Local – Moz Local allows you to find local businesses in your location.
- Keyword Explorer – Keyword explorer is a feature that allows you to look for a particular keyword. You can choose a specific keyword, a geographical area, and a language. The tool will give you the top 10 suggested keywords for the keyword you chose.
10 – Frase
The Content Brief is an excellent app for me to collect “drafts” gathered from the top search results. I like that I can put it side-by-side with my official content (the official tab for writing) to select the most relevant output for my official post/article.
The Write For Me button (if I can provide a proper context) is a phenomenon – for fact writing, it can give me an almost perfect write-up of the topics I want.
The templates that can be customised/trained (the AI) are fantastic. I can use ready-made templates from Frase or the community to tailor the writing to precisely what I want.
The AI developed by the Frase.io team is increasingly powerful with super high quality. Sometimes I wonder if AI or human writes it!
I also appreciate that the Frase team update the features very frequently.
Perhaps the best part of Frase is the speed at which it produces content briefs for you. You can use them to target specific niches of your choosing and then use them to attract the attention of the major search engines.
The AI content creation is icing on the cake, with which you can generate unique content that will draw the eyes of the major search engines.
If you’re looking for the best SEO software to optimise your website, you’ve come to the right place. Here we will give you an overview of the ten best SEO software tools you can use to optimise your website.
To keep up to date with new developments, sign-up for our weekly newsletter.