Link Building 101: Smart Ways to Get The Best Backlinks

Link Building 101: Smart Ways to Get The Best Backlinks

Involving many authority sites in yours will send an essential message to search engines. 

Acquiring links means that your site’s content is relevant to its audience. 

This can help boost your site’s search engine ranking. 

But acquiring high-quality link building is not an easy feat.

You must have powerful link-building strategies if your goal is to land at the top of Google search results. 

You must do in-depth research and use proven and time-tested techniques to build links.

What is Link Building?

In a nutshell, link building is getting links from other sites to your own.

Search engines will utilise these links to crawl the internet.

Now, search engines (mainly Google) will check your site’s backlinks to know whether the sources are from relevant websites. 

It will also count if the content where the links are from is from the same vein as your content. 

Although there are hundreds of ranking factors, backlinks are considered one of the most critical metrics, SEO-wise. 

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Importance of High-Quality Backlinks

If you want to boost your site’s SEO efforts and get relevant organic traffic, then building quality backlinks should be something you need to focus on. 

The more backlinks your site gets from high-authority domains, the better your overall reputation will be to search engines. This helps you dominate the SERPs

But since many people have abused link building before, it is often associated with link spamming.

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But it does not have to be that way. Here are some helpful tips that you need to keep in mind if you want to build high-quality backlinks for your site:

Guest posting

Guest Post Design Blog

Guest posting is one of the most effective ways to reach your target audience. 

All you need is to create great content relevant to your host’s content and something that will resonate with their audience.

We do this at GOBIGGR to help our clients acquire links ethically.

Aside from backlinks, guest posting enhances your online reputation as an industry leader. 

Doing so allows you to cultivate relationships with your target audience.

The key here is to find a blog relevant to your business’s niche and have a robust outreach strategy for a guest posting opportunity. 


Do you want to get that coveted top spot on Google search results? 

Apart from guest posting, you can also build backlinks on Help a Reporter Out or HARO. 

What HARO does is that it helps you connect with bloggers, reporters, or journalists who need resource persons or subject matter experts. 

Doing so doesn’t only allow you to acquire links from news websites, but it also helps expand your audience reach and build your reputation.

Note that this strategy takes much effort and work on your end. It isn’t as easy as it sounds. 

But it is one of the best ways to build high-quality backlinks. 

Let’s go through the step-by-step process. 

  1. Register as a source.
  2. Then, pick if you want a free or paid plan.
  3. Scour for requests that you feel you could contribute to. 
  4. Finally, send the journalist a brief yet valuable pitch. 

Broken link building

Even the most reputable and high-authority sites on the internet suffer from broken links. 

At some point, a link initially links to another page or site online. 

But as websites move their content around, at one point, those links will “break” and will no longer exist. 

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This results in poor user experience, making it challenging for search engines to crawl and index your site. 

Now, broken link building helps fix this problem. You can also use this to create or rebuild valuable links. 

All you need to do is look for broken links from other authoritative websites, single out the content they’ve referred to initially, and then offer them the chance to replace that broken link ‒ preferably one that leads to your website. 

In this case, it will be a win-win scenario for everyone. You’ll be helping the site owner because you’re allowing them to ensure that they provide an excellent user experience to their audience. 

And you, on the other hand, can acquire new links.


Infographics are another popular method to bring organic traffic to your site and earn high-quality backlinks. 

They’re also excellent as they’re easy to be understood by viewers. 

Not to mention that infographics are one of the most shareable content because everyone will always love content with stunning visuals

However, you should pick your infographics wisely. 

Each should include an engaging and unique story for your audience. 

To help you choose, research the most trending topic in your niche, and find out what relevant content your audience is looking for. 

Then, you can create infographics out of it so you can make the technical concepts more comfortable to consume. 

To create infographics, research and gather data and information for your content. Then, look for someone who can make your content more visual. 

Internal linking

Although internal links won’t give you a huge SEO boost, they will still help you increase the overall usability of your site. 

So, it’s one of the best ways to build links with your anchor text of choice. 

Try not to abuse it; don’t make more than 100 internal links per page. Otherwise, it will make your site appear shady.

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To save time for more critical activities, consider using a plugin like Link Whisper to automate internal linking as much as possible. 

Reviews and testimonials

Testimonials Statistic

So you might think writing testimonials or reviews for other products and services in your niche is counterproductive. It’s the opposite. 

This is an excellent idea to boost your backlink and SEO efforts. It’s because their site will include a spot for a backlink. 

Although it might initially appear that you’re helping other businesses and sites generate leads and conversions to their website, you’re boosting your site rankings. 

Promote your content

Your content won’t be earning backlinks on its own, especially if you don’t promote it properly.

One of the best ways to do this is to get in touch with bloggers or websites in your niche that do weekly or monthly roundups. 

Then, contact these webmasters and do a quick introduction of yourself and your site. 

From there, you can link out your best tutorials and guides. 

They might link to your site in their next roundup if they find these resources relevant and informative. 

Make sure you don’t abuse this power by asking the webmaster for a link directly. 

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Online interviews

There will be websites in your niche that will run interviews with experts. 

Even if you think you’re not famous enough to be invited for an interview, you can still reach out to the interviewer. 

Send them a pitch as to why they should interview you. It will also help if you let them know what topics you want to discuss.

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Mind you, websites that do roundups are constantly scouring the internet for new content, so you’ll still have the chance to be accepted. 

Apart from your answers, you can also use that opportunity to link out your site. 

Directory links

Rules Of Link Building

Directory listings will display relevant information about your business. 

This often includes your business name, phone number, address, and website. Hence, listing your website in online directories is a simple yet straightforward way to generate backlinks to your site. 

But the thing about directories is that they’re often a hit or miss. You need to focus on a directory site with excellent SEO metrics. 

Things that you need to consider are a high Domain Authority, PageRank score, and overall site traffic. 

When looking for a directory to submit your listing, you must diversify the types of sites you want to target. 

Ideally, it would be best if you looked for the following:

●    Niche sites: Also known as sites that are relevant to your industry. 

●    Local directories: Used for SEO and local searches. 

●    General directories: Everyone from all over the world often uses this. 

Choosing a combination of these three directories makes your backlink profile appear more natural. 

Profile link building

This is the process where users sign up for sites where they can create a public profile and then place a link to their website.

Most sites let you create a profile where you can place a link to your website and other social media channels. Examples of these sites are Moz, Triberr, and SEMrush

The Key Takeaway

Creating high-quality backlinks is essential because Google considers it one of its top-ranking factors. 

That’s precisely why high-quality backlinks are one of the best ways to improve your search engine rankings and attract organic traffic to your site. 

Most of these tips are already tried, tested, and proven to help you earn backlinks for your site. 

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If you’re just getting started, the whole thing might take time, but your effort is worth it.

Last update on 2023-06-01 / Affiliate links / Images from Amazon Product Advertising API

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