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Your Brand is Costing You Customers—Let’s Change That!
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Client Testimonial
Working with Inkbot Design was like stepping into a different world. Having worked with a few designers whom I felt were severely lacking in understanding their client’s requirements, Stuart was a pleasure to work with. Within a few days, I felt like I had known him for a few years and not days. His clarity is unrivalled; his ability to seek out my requirements, provide astute observation and suggest direction while still making me feel I was in control is a skill you can’t make up.
As a brand existing in the complex world of e-commerce, classifieds, Auctions and affiliate marketing, we needed to appeal to all those varied demographics (Business and private) without alienating any of them. I believe we pulled it off brilliantly. The journey was pleasurable and fulfilling. I will undoubtedly use Stuart and Inkbot Design in our future projects. Everything felt so easy.
– David Longe
Professional Design is a smart business move.
Your Business is your Brand. Your Brand is Our Business.™
How much should I invest in my Brand?
Just Starting Out
If you are a sole trader or entrepreneurial business owner, getting your logo right the first time is critical to success.
I would advise investing around £800-1,200 in a logo design package, for which you will receive a selection of 3-4 world-ready initial concepts to choose from that can be developed and revised until you are happy.
If, on top of the logo design, you need stationery, business cards, or promotional materials, figures towards the £1,500-2,000 mark are sensible.
A Growing Business
Small businesses, serious startups and established sole traders looking to step up to SME level should consider figures of £1,500-2,000 for their logo design.
This would allow for a more developed package, with extensive research and development of concepts and consideration of brand potential.
Again, if further media is included with a logo package, such as stationery or branded media, I would advise thinking around £2,000-3,000 to cover it.
Mid-to-Large Companies
Mid-to-large businesses, maybe those who employ 5-25 people, should naturally look to invest more since there’s much more to consider with their Brand.
An area of £3,000-5,000 is sensible for an extended logo package, where each tailored concept presented has been constructed with a broader brand identity in mind.
For any larger organisation, the pricing of developed branding packages would be determined by the required scope.
Global Brands
Larger businesses, organisations, and corporations looking to rebrand and refresh existing materials should consider investing at least £10,000 in the logo design process.
Further media can be estimated in a tailored quotation, but expect estimates towards £20,000-50,000 for brand identity design.
Simple Branding Design Calculator
Listen Up! Your Brand is Bleeding Money—Let's Stop the Hemorrhage!
You could flush your cash down the toilet if you are unwilling to invest in your brand. Here's the deal when you request a quote:
Under £1k? Pay upfront. No exceptions. We're not running a charity here.
£1k to £5k? 50% deposit. Non-negotiable.
Over £10k? We'll talk, but don't expect handouts.
Want a discount? Pay in full upfront. Show us you're serious about dominating your market.
Your brand is your business's lifeline. If you're getting lost in the crowd or customers are walking by, you're leaving money on the table. Every. Single. Day.
Our branding isn't just pretty pictures. It's a visual story that builds trust, sticks in people's minds, and screams “professional” from the rooftops.
Think about this: For many businesses, their brand is responsible for 10-40% of their income. Let that sink in.
You wouldn't trust brain surgery to some £5 hack on Fiverr, would you? So why would you do that with your brand—the face of your entire business?
Stop being cheap. Invest in your brand. Or watch your competitors eat your lunch.
The choice is yours. But remember, every day you wait is another day you're losing money. Let's turn that around. Now.
If you think good design is expensive, you should look at the cost of bad design.
Dr. Ralf Speth