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Top 10 Advanced Link-Building Strategies that Work

Top 10 Advanced Link-Building Strategies That Work

Link-building is essential to any successful search engine optimisation (SEO) strategy. Acquiring high-quality links from authoritative websites can boost your website's credibility, authority, and search engine rankings.

However, link-building can be challenging and requires a thoughtful approach. That's why we've compiled a list of the top 10 advanced link-building strategies that work. From leveraging podcast opportunities to broken resource roundups, these proven techniques can help take your website's link-building efforts to the next level. 

Whether you're a seasoned SEO expert or just starting, these advanced strategies are worth considering for maximising the impact of your link-building efforts. Let's dive in and explore these effective link-building strategies in more detail.

10 Creative Link-Building Strategies That Work

1 – Testimonials

Easy Testimonials Wordpress Plugin

Testimonials can be compelling for businesses. They are recommendations and feedback from satisfied customers or clients. Testimonials can showcase the quality of your products or services, increase customer trust, and help potential customers make informed decisions. In fact, according to a survey by Invespro, 88% of consumers trust online reviews as much as personal recommendations.

But did you know that testimonials can also provide a valuable opportunity to acquire backlinks to your website? Backlinks are essential for SEO because they help search engines like Google understand the authority and relevance of your website. 

So how can you get backlinks to your website through testimonials? Here are some tips:

First, identify websites and businesses relevant to your niche or industry. For example, if you run a digital marketing agency, look for websites that offer web design or copywriting services.

Next, use their services or products. If you are satisfied with their quality, contact them and offer a testimonial. Share your experience and explain how their services or products helped you.

When you offer a testimonial, include a link to your website. This link will be a backlink to your website, helping you improve your website's search engine rankings.

If you have worked with businesses in the past, reach out to them and offer a testimonial. This will help you acquire backlinks and strengthen your relationship with them.

Finally, remember to follow up. Once you have provided a testimonial, follow up with the website or business to ensure they have received it. Politely remind them of the agreement if they still need to include your link.

Using testimonials to acquire backlinks can improve your rankings and drive traffic. So why not reach out to businesses today and build those valuable backlinks?

2 – Roundups

How To Get Backlinks From Roundup Posts

Roundup posts are like the potluck of the blogging world – everyone brings something to the table, and everyone gets to sample a bit of everything. These posts are a great way to showcase your expertise, build your online presence, and even snag a few backlinks while you're at it. So, how do you invite yourself to the roundup party? Here are some steps to follow:

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Step 1: Identify Roundup Post Opportunities

The first step is to find blogs or websites that publish roundup posts in your niche. This is where you get to play detective and do a little digging. 

Search for terms like “best [your niche] blogs,” “top 10 [your niche] brands,” or “experts in [your niche]” to find potential opportunities. Just be careful not to fall down a rabbit hole of cat videos and forget what you were supposed to be doing in the first place.

Step 2: Pitch Yourself as an Expert

Once you've found a suitable roundup post opportunity, it's time to pitch yourself as an expert in your niche. This is where you get to channel your inner Don Draper and sell yourself like a boss. Explain your expertise, provide a brief bio, and remember to include a link to your website.

Step 3: Provide Valuable Insights

If you're lucky enough to get selected to contribute to the roundup post, don't blow it. This is your moment to shine, so ensure you provide valuable insights and information that will be helpful to the audience. Oh, and of course, include a link to your website where appropriate. You know, just in case someone wants to learn more from the wise master.

Step 4: Share the Roundup Post

Once the roundup post is published, it's time to share it with the world. This is where you get to be a social media superstar and promote the post on your channels. Don't be shy – let the world know you're part of the roundup and have a link included. This will help drive traffic to the post and increase the visibility of your link. Plus, it's always fun to show off a little bit.

Step 5: Follow Up

Last, but not least, remember to follow up with the website owner or editor and thank them for including you. This is where you get to be charming and build a relationship for future collaboration opportunities.

So there you have it – the five steps to getting backlinks through roundup posts. It's not rocket science but requires little effort and creativity. Remember to be yourself, showcase your expertise, and, most importantly, have fun. Who knows, you'll even make some new friends along the way.

3 – Resource Pages

Link-Building Strategies With Resource Pages

Resource pages are pages on websites that offer links to other websites that provide valuable and relevant content to their visitors. They're usually organised by topic and can be found on blogs, industry websites, educational institutions, etc.

How can you get backlinks to your website through resource pages? Let me walk you through the steps:

Step 1: Identify relevant resource pages – Look for websites in your niche with resource pages. You can use search engines like Google to find these pages by using keywords related to your niche followed by “resources. For example if you have a website related to health and fitness, you can search for “health and fitness resources” or “health and fitness recommended reading”.

Step 2: Evaluate the resource pages – Once you've identified relevant resources, evaluate them to see if they're high-quality and have a good reputation. Look for pages with high domain authority, good page rank, and a strong backlink profile. You can use online tools such as Moz's Open Site Explorer or Ahrefs to check these metrics.

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Step 3: Create valuable content – To include your content on a resource page, you'll need to create high-quality and relevant content that provides value to visitors. This could be in the form of blog posts, articles, infographics, or other helpful content.

Step 4: Contact the website owner – Reach out to the owner and request they include your content on their resource page. Explain how your content adds value to their audience and why they should have it on their resource page. Provide them with a summary of your content and a link to your website.

Step 5: Follow-up – If you are still waiting to receive a response within a week, send a polite and respectful follow-up email. Reiterate the value of your content and why it would be a great addition to their resource page.

These steps can improve your website's search engine ranking and increase traffic. According to a study by Backlinko, pages with at least one backlink had an average position of 14.15 in Google search results, while pages with no backlinks had an average rank of 36.54.

However, ensuring that the resource pages you target are high-quality and relevant to your niche is essential. Also, ensure your content provides helpful information to the website's audience and is unique. With these digital marketing tips in mind, you'll be well on your way to obtaining valuable backlinks through resource pages!

4 – Podcasts

Unofficial Shopify Podcast Brian Dean
Source: Backlinko

Did you know that podcasts can be an excellent way to increase the visibility of your website and improve your search engine rankings? Let me tell you how.

One strategy is to appear as a guest on a podcast relevant to your niche. Providing valuable insights and information on the podcast can encourage listeners to visit your website and learn more about you. And the best part? You can often get a link to your website in the show notes or episode description.

Another strategy is sponsorship. By sponsoring a podcast, you can receive a backlink in return. This works particularly well if the podcast has a large and engaged audience interested in your niche.

But why not take it a step further and create a podcast? You will have the opportunity to provide valuable information to your audience, and you can also include links to your website in the podcast description or show notes. This can encourage listeners to visit your site for more information and even link back to your site themselves.

Finally, you can reach out to podcast hosts and offer to create content they can use on their show. For example, you could create a blog post or infographic related to the podcast's topic and present it to the host for use on their website. In exchange, you can ask for a backlink to your website.

So, there you have it – by appearing as a guest, sponsoring a show, creating your own podcast, or reaching out to podcast hosts, you can increase your brand's visibility and improve your search engine rankings. Podcasts are a powerful tool; you want to exploit their potential backlink opportunities.

5 – Q&A Sites

If you're looking for ways to improve your website's visibility and search engine rankings, getting backlinks through Q&A sites can be a great option. A recent study found that 41% of marketers see link building as the most challenging aspect of SEO, so any effective strategy is worth exploring.

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To get started, the first step is to find relevant Q&A sites. Look for sites related to your niche or industry with high domain authority and a good reputation. Popular Q&A sites like Quora, Yahoo Answers, and Stack Exchange are great places to start.

Once you've found a few good sites, create a profile on each one and include your website's link in your bio. This makes it easy for people to find your site and link to it in their answers.

Next, use the search function to find questions related to your niche. Look for questions that you can answer in-depth and provide value to the community. It's essential to be thorough and helpful in your answers, as this will establish you as a knowledgeable and valuable contributor to the site.

When you include links to your website in your answers, make sure they are natural and not spammy. Follow any guidelines or rules set by the Q&A site to avoid being flagged or banned. Engage with the community by commenting on other answers and questions. This will help you build relationships with other users and establish yourself as an expert in your field.

Finally, it's essential to monitor your backlinks to ensure they are high-quality and relevant. Use tools like Ahrefs or Moz to track your backlinks and ensure they are not spammy or low-quality.

Overall, getting backlinks through Q&A sites requires providing valuable and helpful answers, engaging with the community, and monitoring your backlinks to ensure they are high-quality and relevant. With these steps, you can improve your website's visibility and search engine rankings while building relationships within your industry.

6 – Scholarship links

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This involves creating a student scholarship program and contacting educational institutions and websites to promote it.

To get started, you'll need to develop a scholarship program relevant to your industry or niche. It's essential to ensure that the program is attractive and valuable to students and meets the criteria of educational institutions and websites. Do you know that offering a scholarship program can help to build brand awareness and increase website traffic by up to 34%?

Once you've created your scholarship program, it's time to promote it! Contact educational institutions, scholarship directories, and other relevant websites to get the word out. You can use various outreach methods, such as emails or phone calls, to inform people about your scholarship.

Be sure to list your scholarship program on relevant websites, such as scholarship directories and educational institution websites. This will help increase your scholarship's visibility and make it easier for students to find it. Ensure all the information is accurate and up-to-date, including the application deadline and eligibility requirements.

Once you've selected scholarship recipients, reach out to them and let them know that they've been chosen for the program. Ask them to include a link to your website on their website or blog as a requirement for receiving the scholarship.

Finally, be sure to monitor your backlinks to ensure that they are high-quality and relevant. Regularly check the websites that link to your site, and ensure they are reputable and not spammy.

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7 – Industry Awards

Local Business Awards Marketing

Are you ready to get those juicy backlinks to your website through industry awards? I thought so! Let me walk you through the process step by step.

First things first, let's start with research. Just like in any other venture, research is vital. You need to identify relevant awards to your industry and offer winners a backlink. If you're in the fashion industry, look for fashion-related awards with a website and provide backlinks to winners. Easy peasy, right?

Once you've found your site list, it's time to apply for the awards. Remember to provide all the necessary information about your business, products, and services. If you're a finalist or a winner, you're in luck! You'll have a high chance of receiving a backlink to your website.

Now, it's time to promote your win. You did it! You won the award! Congrats, you superstar! It's time to spread the word and show off that backlink. Share the news on your website, social media, and email newsletters. Remember to mention the backlink you received and provide a link to the awards page where your website is featured. 

But wait, what if you don't receive a backlink after winning an award? Don't panic! You can always contact the awards organisers and ask them to provide one. Maybe they were too busy celebrating your win that they forgot to include it. Who knows? But it never hurts to ask. 

Lastly, participate in award-related events. You know, the fun stuff! Many awards events have networking opportunities, such as conferences or dinners. This is your chance to meet other industry professionals and potential clients. And who knows, you may even be able to promote your website and receive additional backlinks.

8 – Contests

Instagram Selfie Contest To Grow Followers

Did you know that running contests are a fun way to engage with your audience and a great way to attract attention and generate backlinks to your website? 

So, if you're looking to boost your website's online presence, here's a step-by-step guide on how to get backlinks through contests:

  • Firstly, choose the right contest that will capture the interest of your target audience. Ensure that the competition is related to your niche and offers a valuable prize that people would be excited to win.
  • Next, create a dedicated landing page on your website for the contest. The landing page should include all the details about the contest, such as the rules, prizes, and how to enter. This page will also serve as a central hub for all contest-related content.
  • Once you have set up the contest page, it's time to promote it through various marketing channels, such as social media and email marketing. Encourage people to share the contest with friends and followers to increase its reach and exposure.
  • One effective way to get backlinks through contests is to reach out to bloggers and influencers in your niche and invite them to participate in the contest. Ask them to promote it to their followers and offer them an incentive, such as an extra entry or a special prize, for doing so. This increases your contest's visibility and helps you build relationships with other influencers in your industry.
  • To further encourage participants to link back to your website, offer a bonus entry to those who link back from their website or blog. This will incentivise people to link to your site, generating valuable backlinks and increasing your website's authority.
  • Finally, after the contest is over, follow up with the winners and participants. Thank them for participating and ask them to share their experience with their followers, including a link to your website. This helps create more buzz around your website and can lead to even more backlinks.
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9 – Event sponsorships

Event Sponsorship Example

One of the most effective ways to get backlinks through event sponsorships is to sponsor an industry conference or trade show. By choosing an event relevant to your niche and offering sponsorship opportunities, you can get your brand in front of a targeted audience and earn backlinks from the event's website, social media channels, or email newsletters. In fact, according to a survey conducted by event marketing platform Bizzabo, 87% of event marketers said they use event sponsorships to create brand awareness.

Another option is to sponsor a charity event or fundraiser that aligns with your brand values. Not only will you support a good cause, but many charities and non-profit organisations will also give sponsors a backlink on their website and social media platforms. This can help you gain exposure to a broader audience and boost your SEO efforts. According to a report by Cause IQ, corporate giving to charities and non-profits increased by 11% in 2020, highlighting the growing importance of social responsibility in business.

If you're ambitious, you can host an event related to your business or industry. This gives you complete control over the event and allows you to promote it on your website and social media channels. Other websites may also link to your event page, giving you a valuable backlink. According to a report, 72% of millennials prefer spending on experiences rather than material things, making hosting an event a great way to attract younger audiences.

Finally, sponsoring a local event, such as a festival or sports team, can also help you earn backlinks. Local event organisers may be willing to give you a backlink in exchange for your sponsorship, which can boost your local SEO efforts. In fact, according to a report by Local SEO Guide, having a high-quality backlink profile is one of the most critical factors for ranking in local search results.

Remember, choosing events relevant to your niche and audience is the key to getting backlinks through event sponsorships. You should also ensure that the backlinks you receive are high-quality and from reputable websites. Doing so can improve your SEO efforts and attract more targeted traffic to your site.

10 – Offline Promotion

Business Networking Events For Seo

Did you know that offline promotion can also help generate backlinks to your website? Yes, you read that right! While digital marketing is a great way to reach a wider audience, consider the power of offline promotion.

Issuing press releases about your company or products can also generate backlinks from news outlets. Just make sure to include your website URL in the press release.

Include your website in your presentation slides if you speak at conferences or events. This can encourage attendees to visit your site and link to it from their websites.

Networking at industry events and building relationships with other professionals in your field can also help generate backlinks. People who know and trust you may be likelier to link to your website in their content.

If you run print ads, including your website URL in the ad can encourage readers to visit your site and link to it from their own websites.

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Finally, creating branded merchandise like t-shirts or stickers with your website URL prominently displayed can also generate backlinks. People wearing or displaying your merchandise can help drive traffic to your site and potentially create backlinks.

So, offline promotion can be a valuable way to generate backlinks to your website. By incorporating your website URL into various offline marketing efforts, you can encourage people to visit and potentially link to it from their websites.

Wrapping Up

In conclusion, advanced link-building strategies can be a game-changer for your website's SEO performance. Following the strategies outlined in this blog post can boost your website's rankings, drive more traffic, and ultimately achieve your business goals. 

Remember that link-building is not a one-time activity but a continuous process that requires patience, persistence, and creativity. Keep experimenting with different strategies, monitor your progress, and adapt your approach accordingly. 

With the right mindset and techniques, you can build a robust link profile that will establish your website as an authority in your niche and set you apart from the competition.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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