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Top 6 DIY SEO Tips To Rank Your Content

Top 6 DIY SEO Tips To Rank Your Content

Borrell Associates reported that the United States spent nearly $79.27 billion on SEO services in 2020. 

This spending is justified by the statistics released by BrightEdge that organic search accounts for 53% of overall website traffic. This makes SEO the king of content in the current world.

SEOs are a golden opportunity for new SMBs looking for consistent audience engagement. However, a small budget and miniature teams might hinder the process to get SEO done for their website by professionals.

Here are a few DIY SEO tips for optimising your content on leading search engines as a solution to your problem.

1 – Research Keywords

What Are Long Tail Keywords

You may be using jargon for your product in your day-to-day business, but the general public may be referring to it by some other name. 

Therefore, the key is to the research keyword the way the audience does—free tools like Google Keyword Planner aid in conducting comprehensive keyword research.

One of the simplest methods is to do a Google search for words that you think are important. Identify the ones with the maximum search volume, and finally, use them in your content. 

A relevant keyword has more probability of ranking higher on search engine result pages (SERPs).

The correct placement of suitable keywords and some clever call-to-action (CTA) can do wonders for commercial businesses.

2 – Emphasis on Titles

Titles are the foremost things that viewers see on the search engine page. They should be informative and optimised, attracting users and abiding by SEO guidelines simultaneously.

You may form a title with the help of some keywords and generic content. For example, if you are selling men’s jogging pants, adding men’s jogging pants in the site URL and metadata will do the work effectively. 

They appear as the topmost heading of your page and in the browser bar as well.

A short title tag with the most crucial keyword alongside one of the benefits of your product/solution is considered to be the most efficacious strategy for maximising visibility on SERPs.

3 – Incorporate Meta Tags

6 Google Honors Meta Description

Meta tags are short descriptions that appear just below the page title on search engine pages, which is quite the mandatory part of DIY SEO strategies. 

Meta tags are the second point of contact to the viewer after the title. They are like a mini-pitch that can convince readers to click on them. 

A 150-words persuasive meta tag can impact a reader much more than the entire content because, in the current times, people are not looking for essays; they appreciate words that fit into their questions and satisfies their objective of conducting a Google search.

4 – Be regular with your content

Uniformity in production and quality in content is always valued. Visually-appealing content with more charts, graphs, illustrations, videos has better traction than typical text-based content.

Maintaining regularity aids in building a timely relationship with consumers, as too much content is bound to make it redundant and too little has more chances not being visible.

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5 – Utilise social media platforms

Top Reasons For Using Social Media

There are no other tools as powerful as social media. These platforms are used by more than 4.5 billion users globally, which equate to nearly 57.6% of the world’s population.

Facebook, Instagram, Twitter, and YouTube are free tools that offer equal opportunities to businesses to present their product and solution to the audience. 

It is relevance, volume, and consistency that makes all the difference. Identify the needs of your audience and produce content that fits into their requirements.

6 – Leverage analytics 

An analysis is vital for progress. You cannot modify content until you don’t know its loopholes. 

Use Google Analytics to gain insights into your content’s performance, its engagement, comments on it by the audience, and its reach. Modify accordingly to fulfil the goal.

Final Thoughts

Invest time rather than money for ranking your content. A few simple DIY SEO tricks can generate valuable leads and enormous traffic.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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