How Local SEO Services Serve As Your Competitive Edge
In today's fast-paced world, having an online presence has become essential to boost brand awareness and reputation and provide real-time visibility to your products and services. Many customers search the internet to research a product or service or look for a company. While others may search for products online and finish their shopping experience in person, others prefer completing the purchase process online and awaiting delivery.
According to statistics, global retail e-commerce sales reached about USD$5.2 trillion as of 2021. This is projected to increase by 56% in the next few years, reaching about USD$8.1 trillion by 2026. With this trend in online behaviour, you'd want a more comprehensive digital marketing strategy to position your brand on the frontline.
One of the most effective digital marketing tools is search engine optimisation (SEO). It focuses on optimising your website for search engines using keywords, meta titles, and link building. This way, your potential customers can find you quickly with a simple Google Search.
Local SEO has become highly significant as more organic searches are performed with local intent. Therefore, as a business owner, optimising your business for local search links you to prospective clients who want to shop in your area. You'd like to leverage SEO services to take your SEO strategy to the next level. Most importantly, it's best to partner with a local SEO company like digital Sisco that understands your region and target audience.
The experts understand the SEO strategies to help you gain more local traffic. For instance, they may integrate specific keywords in your local content that your audience may more likely use when performing local searches.
That said, read on for more information on what local SEO is and how local SEO services serve as your competitive edge:
Table of Contents
What is local SEO?
Local SEO is the process of boosting search engine visibility for local businesses. It primarily focuses on generating traffic within your local area rather than globally. Search engines use signals such as profile pages, geographical keywords, domain authority, and local content to offer the most valuable and relevant results to customers who want local information. With local SEO services, you can optimise your website and position your business to local customers searching for your products or services.
Below are some ways local SEO services can provide you with a competitive advantage:
1 – Enhances visibility within your niche
One of the best ways local SEO services can set you aside from competitors is to increase your visibility within your niche. Visibility is a significant factor that enables your business to be successful and well-known among your target audience. Even if you offer first-class products and services, people need to learn about your brand or what you deal with; you may need help attracting many customers.
The good thing about local SEO is that it creates local brand awareness. People turn to the internet for various solutions to their questions or for a product they require. When your brand is visible during such situations, your chances of customers recognising you are high. One study reveals that the first page of a Google search attracts 95% of search traffic. Therefore, you may take this advantage and better reach your target audience.
2 – It helps you bypass competition
While nationwide ventures strive to achieve better outcomes with general SEO, you can set yourself up for success by implementing a local optimisation strategy. This lowers the competition as you're more likely to compete with similar local brands instead of businesses worldwide. Using local SEO services, you can leverage the expertise of professionals to create a quality SEO strategy and boost your rankings.
Search results on the top page of a Google search can garner over 90% of traffic, which sets you apart from your competitors. Your customers will appreciate the top positions and give you the desired attention.
3 – It helps you build trust
Building customer trust is key to success for every business. Essentially, customers only associate with companies that they feel confident in. Frequently, customers put more trust in businesses that appear in top search engine results even more than paid ads. Approximately 46% of people who use Google search engines are looking for local information.
Therefore, with local SEO services, you can adopt best SEO practices, and direct user flows to your website. Your visitors will interact with your products or services confidently, increasing conversion rates, and you'll ultimately build a loyal customer base.
With an excellent reputation, you can achieve greater customer engagement and advocacy. This makes your business thrive even in a very competitive market.
4 – It helps you stay updated with the latest information
SEO strategies keep evolving, so what you may have learned a few years ago may be outdated. Fortunately, SEO professionals are always up-to-date with the latest Google updates to integrate into your SEO strategy.
Therefore, with these best practices, you'll have a competitive edge over your local competitors, who may still be using the traditional methods.
5 – Improves user experience
Local SEO services offer you everything that can put your brand at the top of search engine results. That includes improving user experience, as it's one of the elements Google algorithms use to rank pages. Below are some of the SEO best practices that local SEO services can help you with to boost user experience:
- Mobile-friendly pages: More than 50% of web visitors use their smartphones. Therefore, local SEO services can help you create a simple overall layout that allows easy navigation.
- Good use of headings: Visitors read titles to interpret your local content and determine whether it provides answers to their local searches. That's why search engines consider this when ranking sites. Therefore, the experts can help you use heading tags more efficiently to optimise your page.
- Fast-loading site: They can improve loading time by compressing images, recommending a faster web host server, and improving other website elements to boost SEO.
Staging and creating positive user experiences gives your business a competitive advantage and long-term value. That's because users stick to brands that fulfil their needs more efficiently and give them a reason to visit again. In essence, many are willing to pay a higher price for enhanced experiences.
6 – Provides traffic insights
Local SEO services can use Google Analytics to analyse your traffic for valuable insights. Some of the performance metrics they can examine include the user engagement rates, bounce rate, and how they navigate within your website.
This answers your current performance and what you should do to improve your website, generate leads, and increase conversions. Focusing on these metrics can help you dominate the market and be the best in your area.
7 – It helps you gain positive local reviews
Your loyal customers act as your brand ambassadors. They'll have positive reviews about your company and help recruit many more customers. Usually, most customers trust what people say about a brand. When the feedback is positive, potential clients will likely purchase from you. According to a study by Zendesk, 88% of clientele read an online review that impacted their purchase decision.
Moreover, a global survey by Statista in 2021 on 1200 online buyers reveals that about 70% of online shoppers usually read up to six customer reviews before committing to purchase. Therefore, with more positive local reviews, you can seamlessly outshine your competitors and boost your brand's customer loyalty and trust.
8 – It helps you to build connections with local businesses
Local SEO lets you discover other companies within your locality and form friendly ties with them. This can help you gain competitive advantages in numerous ways. For instance, you may gain new referrals. These businesses aren't competitors, so they can refer your brand to customers looking for your products or services. Additionally, they may advise you on how to run your business effectively to stand out from your competitors.
9 – Boosts customer retention
Customer retention is among the most critical factors contributing to the growth and success of any business. Past analysis indicates that a 5% increase in customer retention leads to a rise in profit from 25% to 95%, and 65% of a brand's purchases result from returning customers.
Therefore, with local SEO, you can easily retain clients. This is because when potential customers find your company via an online search and gain a positive experience, they're more likely to turn to repeat clientele.
Such customers may help you gain more people interested in your business by referring your brand to their neighbours, friends, and family. They may also leave positive reviews, thus giving people good reasons to choose you over your competitors.
Along with improving your products and services, you'd want to invest heavily in local SEO to increase your business's visibility by having it rank higher on search engine results. Ideally, local SEO enables you to reach your targeted audience near you. It acts as a drive channel by targeting potential customers already looking for your brand's products and services.
Therefore, in this modern era, it's vital to make an online presence regardless of the size or location of your business. For solid visibility in your area, consider hiring reputable local SEO companies who will help you foster your ranking position, gain a competitive edge, attract and keep more customers, and smoothly expand your business.