Logo Rebranding: Best Practices to Redesign Your Brand Identity
Rebranding is changing your brand identity to reflect your business’s current image, position and direction. It can be a great way to update your brand, build a stronger brand, or make it easier for customers to understand who you are and what you do.
How should you approach logo rebranding? There are so many different factors to consider: your target audience, your budget, the overall look and feel of your brand, and the look and feel of the rest of your website. If you want to succeed, you need to know what you should and shouldn’t change.
1 – Begin by evaluating the current brand identity
Today, a good brand identity is essential to help you make a successful business. But you don’t need a big budget to create a brand identity, you can do it by yourself, and the only thing you need is your creativity.
If you are not aware of what a brand identity is, then let me tell you that it is a symbol that will represent your business. It will work as a logo, and if you have a logo, you will have a brand identity. A brand identity can be anything from a business card to a t-shirt.
Many famous companies like Nike, Apple, and Coca-Cola for their brand identities. These brands are famous because they have a perfect logo and everything looks consistent.
How to create a brand identity?
The first thing that you need to understand is that you can’t have a perfect logo. A logo will represent you, but it won’t represent your business. So, you need to create a unique and attractive logo that will make you stand out. You can use fonts, images, and colours to create a unique identity.
The next thing you need to consider is your brand’s name. Your brand name is the name of your business that you will use for a product, service, or website. Your brand’s name will give a good impression of your company and your business.
To create a good brand identity, you will need to research. You will have to find a suitable logo, fonts, and colours to make your business look professional. You will also have to develop a unique name for your brand.
2 – Set up your brand goals, which include defining a new vision for the organisation
When it comes to marketing, you need to define your vision and strategy before hiring any service provider. You need to understand how your business works and what you must do to improve your brand value.
Before starting your business, you must have a clear idea of what you are doing. You must have a clear understanding of the problems you face and what you need to do to solve them.
It is crucial to know what you want and how you will achieve your goals. Do not rush into anything; this will lead to a wrong decision.
Define your brand goals
Your brand is your identity and what people think about you. If your company is famous, then your brand is your name. People will think about you when they hear your name, and your company will become popular among the customers.
If your brand is not clear, no one will know what your brand is all about. It is vital that you have a strong branding strategy which will include defining your brand values, mission statement, and vision.
Define your market
There is no doubt that the most crucial aspect of a successful marketing strategy is the audience. You need to understand the problems of the target audience and their needs.
Do not forget that your target audience is the most crucial part of your marketing strategy, and you will be able to impact your audience only when you understand their problems and how you will solve them.
Define your communication channels
You cannot start any project without knowing the communication channels you will use. Whether you will use social media or the traditional mode of advertising, it is imperative to know which channel will work best for your target audience.
If you are using Facebook, Instagram, and Twitter, you need to know how your audience uses these channels. Are they using Facebook to talk about the latest news or using Instagram to share their photos with their friends?
Are your customers using these channels, or are they using a different channel? If you don’t know about your audience, you will not be able to provide them with the best service.
What are the pros and cons of each channel?
You must know about the pros and cons of each channel before you decide which one will work best for you. Facebook is one of the most popular platforms for businesses, and it has many pros.
It is a free platform, and the cost of running a campaign is very low. You can create a very effective campaign in just a few days.
Facebook is straightforward to manage, and you can reach a large audience through the platform. You can also promote your products and services through Facebook.
But there are some cons to using Facebook. It is the most challenging platform to manage because it is a powerful platform, and you cannot run any campaign without knowledge and experience.
Instagram is one of the best tools for visual marketing. You can use it to share your photos, videos, and messages. It is effortless to use the platform, and you can share your content in just a few clicks.
You can also create stunning content for Instagram by uploading your photos and editing them. You can share your content with your followers by posting it on your Instagram profile.
You must know all the pros and cons of each channel before starting a campaign. Before hiring any service provider, make sure that he knows all the pros and cons of each channel.
This will help you get the most effective marketing solution for your business.
3 – Determine whether your brand is a fit for your new vision
A market is a vast place where everyone can do business with anyone. The competition is very tough, and sometimes you may get an opportunity to connect with a brand different from your regular ones.
In this case, it is crucial to know whether the brand you are dealing with is a good fit for your new vision.
Some people would indeed be able to attract a customer through their products and services. However, not all people can make a successful business through the same thing. Some people may fail to create a successful business due to a poor understanding of their target market.
As a result, it is vital to understand whether your product fits the new vision. You can also ask your customers and followers to help you in this process.
Ask the customers
If you don’t know how to measure the fit of your product, then you can ask the customers about it. When you ask the customers about your product, you will be able to know whether they like your product. You can also take feedback from your followers.
Look at your competitors
If you don’t know what you are looking for, you should look at your competitors. Your competitors are brands that are similar to yours. You need to check their products and services to know whether they are a good fit for your product.
If you don’t know what your customers want, you can look at social media. Social media includes Facebook, Instagram, Twitter, etc. If you want to see what your customers like and dislike, you can check your social media.
4 – Choose a logo rebranding strategy and set guidelines
Your brand image has a massive impact on your business, so you should always pay attention to how it looks. The logo is the main sign of your business, and a great logo will help your company get recognised by people.
The logo is the only thing you should focus on when thinking about a new business. A good logo will let people know that the business is trustworthy.
If you want to have an effective logo for your business, you need to follow some tips to ensure that your logo will be perfect.
What to think about when designing a logo?
Think about the following things before a logo rebranding for your business.
Select the right font type
Selecting the right font type is essential for logo rebranding. There are so many fonts available, but you should choose a popular and attractive font. For example, if you are running a bakery, you should choose a font suitable for baking and cooking.
Create a business name
It would be best to create a unique and catchy business name representing your business. You can use a business name that will represent your business and help you better your brand.
The name should be catchy and unique. You should avoid using too many symbols as it will be hard for people to remember.
Develop a slogan
Once you have a perfect name for your business, you can develop a slogan for your business. You should develop a slogan that will represent your business.
Make it catchy and memorable
Finally, you should make it catchy and memorable. The slogan should be short, simple, and easy to understand.
5 – Decide on your desired logo direction and what type of graphic you want to use
When starting a new business, you first need to choose a suitable logo. If you don’t do this, your business will suffer many problems. You may end up losing your money.
Many businesses fail because of lousy logo rebranding. I don’t know the exact percentage, but I think many businesses lose money because of wrong logo designs.
So, it is crucial to make a good choice when choosing a logo for your company. This is because a logo can make or break your business.
A logo is the first thing that comes to every customer’s mind. When you see a well-designed logo, you will be attracted to your brand. And once you have been attracted to your brand, you will start to trust your brand.
It is said that 80% of people will judge your business by your business logo. If the logo is nice, you will feel attracted to your brand, and if the logo is not pleasant, you will not be able to attract customers. So, if you want to make your business a success story, you need to make a good logo.
Why do you need a logo?
The logo is the first impression of your brand. If your logo is not good, you will never get a second chance. So, when you make your logo, you need to make it attractive and eye-catching.
What are the factors in choosing a good logo?
When you make a logo for your business, there are a few things you need to consider:
• First and foremost, you need to make sure that the logo is unique. It should have a style that represents your brand.
• The logo should be simple. If you make it too complicated, your logo will become uninteresting.
• The colours of the logo should represent the colours of your business.
• Make sure that the font is not too big or too small. You need to make it simple and readable.
• If you make a logo for a company, make sure that the logo reflects the business.
How can you make a logo?
If you don’t want to design a logo yourself, you can hire a designer who will work for you. Many designers will make a good logo rebranding for you for a low price. If you want to start a new business, the first thing you need to do is make a logo.
6 – Select your primary and secondary logo styles
Every brand wants to make its logo stand out from the crowd. When you undertake a logo rebranding, you can choose between two types of logos – primary and secondary. You can select the primary or secondary type depending on your business needs.
This section will discuss the fundamental difference between primary and secondary logo styles. Let’s see what the difference between the two is.
Primary Logo Style
The primary logo style is a standard logo. The primary logo usually represents the company’s name or the product’s name. The primary logo is usually used for the business website and is designed for large audiences.
Secondary Logo Style
The secondary logo is usually created for areas where you cannot use the primary logo. For example, your social media profile. Your primary logo may be too long or too tall to fit within a square easily, so a secondary logo may be adapted from the primary logo.
7 – Create a brand strategy to guide all design decisions
Brand strategy is an excellent tool for creating a cohesive visual language across all your marketing materials.
A brand strategy defines your company’s image, identity and goals. It helps you communicate your business vision, positioning, core values, and objectives and helps you design every piece of marketing material — websites, print, advertising, collateral, etc.
Here are the six steps to creating a brand strategy for your business.
Step 1: Start by identifying your audience.
Before designing anything for your business, you must first understand whom you’re targeting.
- What’s their demographic?
- Are they looking for a specific type of product or service?
- Does the industry you’re in require a unique look and feel?
For example, if your brand is health-related, you might target a specific audience, such as senior citizens or parents with kids. A brand strategy should address the needs of these target groups.
Step 2: Decide what your brand stands for.
- What’s your business’ purpose?
- Why do you exist?
- Is there something unique about your products or services?
- What makes your business stand out from the crowd?
Think about the qualities that people associate with your business. For example, if you’re a travel agency, your brand might stand for hospitality, comfort and convenience.
Step 3: Identify your target market.
Your brand strategy should also define your target market. How many people would like to buy your products or use your services? Do your customers fall into a specific age group? Gender? Location?
Step 4: Design your brand.
Now that you know your audience and your brand’s purpose, you can develop your logo rebranding. Your brand should be unique. You want to appeal to your audience but make it clear that you’re not imitating anyone else.
There are several ways to create a brand, discussing each one below.
Step 5: Develop your brand strategy.
Your brand strategy should include every piece of marketing material. It should define your company’s image, identity and goals. It should be short and to the point.
Step 6: Use your brand strategy to guide all design decisions.
Once you have your logo rebranding strategy ready, you can use it to guide all design decisions. Think about every piece of marketing material, from your website to your brochure.
You want to align all your marketing materials with your brand. For example, your logo should be consistent across all marketing materials, and you shouldn’t use a different font in one piece than another.
A brand strategy helps you create a cohesive visual language across all your marketing materials. It gives you a way to express your business vision, positioning, core values and objectives and helps you design every piece of marketing material.
8 – Identify the critical components of your brand
Every brand has a unique identity that makes it stand out from other brands. The most crucial factor in creating a brand identity is to know what type of brand you have created.
To create a unique brand identity, you need to understand your brand. You can identify your brand through the critical components of your brand.
Identifying your target audience is the first step toward creating your brand identity. What are the products that you want to sell? Are they aimed at everyone or just for specific age groups?
Once you have identified your target audience, it is time to decide what products your brand will sell. Will it be a cosmetic product or a non-cosmetic product?
Once you have decided on your product line, it is now time to focus on your visuals. Who will be the person that will represent your brand? What will your brand look like?
Your brand identity is the logo. The logo is the most visible part of your brand. It is the essential component that is going to represent your brand. A good logo rebranding will attract an audience.
It is crucial to identify the critical components of your brand, and once you have done that, it is now time to start creating a unique brand identity.
9 – Create a new logo design brief to help you develop your concepts
When creating a logo design brief, you should first decide what you want the logo rebranding to look like. What colours do you want it to be? Are you going for something sleek and modern or something classic and traditional? If you are looking for a simple and clean logo, you should think about what kind of colours you want.
Think about the purpose of the logo
When you are thinking about the purpose of the logo rebranding, you should consider whether or not you want a logo that you will use for a personal project or if you will use it for business purposes. For example, if you are creating a website for a personal blog, you might want to create a logo that is a little more fun and playful.
However, if you are designing a logo rebranding for a business, you should consider the brand and the type of company that you are working for.
When creating a logo design brief, you should make sure that you are creative. There are many ways to create a logo. You can create a straightforward logo, or you can create a very complex logo. So, if you want to be able to get a creative logo, you should make sure that you are being creative.
Make sure that the logo is professional
When creating a logo rebranding brief, you should ensure that you are working with a professional. This is because a professional will be able to work with you and will be able to create a logo that is going to be great.
10 – Design your brand’s new identity
Designing your brand’s new identity is one of the most exciting tasks for a business owner. When we talk about designing our identity, we’re talking about how we show others what our brand stands for, what we believe in and what our customers expect from us.
Designing your brand’s new identity begins with defining your brand’s values, what your brand represents, and what you stand for.
The first step is deciding whether you’re rebranding or redesigning your current branding. This article covers the difference between the two and why you should consider redesigning your brand.
Redesigning your brand means bringing together the things that make up your brand and making them consistent. A brand is an image and a promise that your customers and prospects will be able to trust.
There’s no single solution that can solve every branding problem. Redesigning your brand means that you need to understand what your brand means and how it will represent your brand.
It doesn’t matter if your brand has been around for years because sometimes there are ways to improve it. For example, companies might have used logos that don’t represent what they stand for.
Or maybe your brand doesn’t have a clear message at all. This is a critical step in the redesign process. Your brand needs to have a clear purpose and vision.
Why Redesign Your Brand?
There are many reasons for logo rebranding. Here are the top three:
1. Create consistency.
We mean having a consistent look and feel to your brand when we say consistency. Your brand needs to be clear about what you stand for, who you are and what you offer.
Consistency is essential. We tend to trust brands that we know. So, we want to make sure that our brand is consistent.
When you redesign your brand, you need to think about how you can keep your existing customers happy and give potential customers a reason to choose you.
Think about what you can do to make your brand more visible to your customers and help people know what you are and what you stand for.
2. Build trust and credibility.
When we talk about building trust and credibility, we’re talking about how people view your brand. It’s also about your customer’s experience.
People look for brands that they can trust. The more trust you create, the more credible you become.
If you redesign your brand, you can tell people more about who you are and what you offer. Customers will be able to see that you’re committed to your brand and that you care about it.
This is important for businesses that want to grow, as it gives them a competitive edge over competitors.
3. Make your brand more memorable.
When we talk about making your brand more memorable, we’re talking about making your brand recognisable.
If you’re looking to build trust and credibility, your brand must be memorable. When people think about your brand, they need to know what it is and what you stand for.
Redesigning your brand can help you create a memorable brand name that is more easily recognised. This will help your brand stand out in the marketplace.
How to Design Your Brand’s New Identity?
We’ll show you how to design your brand’s new identity using the following tools:
A logo is the most crucial part of your brand. It’s your brand’s symbol, and it represents who you are. A logo is the first thing your customers will see when interacting with your brand. Your logo should be clear and straightforward.
When people think about your brand, they need to know what it is and what you stand for. Your logo should be easy to recognise. The logo needs to be unique and memorable.
Colours and Text
The colours and text you use on your business cards, letterhead, business cards, website, advertisements and social media pages can help define your brand.
A great way to pick the right colours for your brand is to ask yourself what your brand means.
What’s the message that you’re trying to communicate with your brand? What’s the purpose behind your brand?
If you’re struggling to develop ideas, you can use a colour wheel to help you identify the best colours for your brand.
Read this article if you want to learn more about using colours to represent your brand.
A great way to ensure that you’re using the right colours for your brand is to hire a professional to give you a colour analysis.
A good logo and colour combination can give your brand a clear message and a solid visual identity.
Don’t forget about the fonts you use to write your text.
The typeface you use on your business cards, letterhead, business cards, website, advertisements and social media pages can help define your brand.
A great way to ensure that you’re using the right fonts for your brand is to ask yourself what your brand means.
What’s the message that you’re trying to communicate with your brand? What’s the purpose behind your brand?
11 – Design a series of visual assets that represent your new brand identity
A brand is a promise, a vision, a set of values that you want your business to represent, and a promise to your customers and the world. It is a way for your company to stand out in your industry, make you unique, and set you apart from the rest.
Your brand has the power to create the image of your business that you want people to have when they think of your company.
It’s important to understand that your brand represents who you are, what your company does, and what you believe.
Branding is an art form beyond designing your logo, website, social media, or product. If you are starting a new business, you may want to consider how you want to portray your company to others.
You want people to have a positive association with your business. That means you have to think about how you want your brand to look, feel, and sound.
Designing a series of visual assets representing your new brand identity can be daunting. First things first, you need to define what your brand means. What are the values that you want your business to represent?
For example, if you’re starting a business selling shoes, you could say your brand is quality footwear and promises to deliver high-quality products and exceptional customer service.
You may also have a slogan to promote your brand: “We build what others only dream.”
Next, you need to start thinking about how your brand looks. What colours do you want to use? Do you want a sleek, minimal design that is clean, modern, and professional? Or perhaps you want something more fun and playful.
When you think about how your brand looks, consider everything your company does. What services do you offer? How do you differentiate yourself from your competitors?
What do you stand for? Your brand should reflect what your company does and what your values are.
Now that you have the answers to these questions, you can start designing your brand. The process starts with sketching ideas. Sketching allows you to capture the essence of your brand quickly while also experimenting with different ways of conveying your brand message.
You can sketch on paper, on a whiteboard, or even on a napkin. Try to think about how the brand will look, feel, and sound. You can also ask people to give you feedback on how they would describe your brand.
For example, when I designed my branding for the website I created, I asked my partner to give me her honest opinion on how she thought I should be describing myself and my business.
After asking her for feedback, I decided to go with the word “Creative” because it described who I was and what I did for a living. I also used “innovative” and “thoughtful” to describe my company.
Next, you can turn your sketches into full-colour mockups. Full-colour mockups are mockups that are based on real-life examples of successful brands.
These mockups help you ensure your brand is consistent and cohesive across all platforms. You don’t need to copy the exact designs of your competitors.
But you do want to keep an eye on how they are designing their brands. Once you are happy with your mockups, you can create vector graphics.
Vector graphics are images that can be scaled infinitely without losing quality. Vector images are also easier to work with than raster images.
They can be used on many devices, including mobile phones and tablets. Your brand should be scalable to fit every device you want it to appear on.
Vector images also allow you to create your custom icons and logos and your own fonts.
Fonts are an essential part of your brand. They help to set the tone and mood of your brand. When designing your brand, you need to think about fonts and typography. For example, if you want to convey your company’s values, you can use a sans-serif font.
If you want to convey a message of quality, then you can use a serif font. There are many types of fonts, and you can find hundreds of free fonts online.
You can also purchase fonts and make them your own.
For example, if you were designing a website for a restaurant, you might want to use a script font for the menu.
Some restaurants use a cursive font for the menu and a sans-serif font for their logo. Next, you can start thinking about what colour palette you want to use. This includes the colours of your logo, your text, and the background of your website.
You want the colours to be bright and vibrant but not too loud. They also need to complement each other and not clash. The colours you choose should be unique and representative of your brand.
You can use tools like Adobe Color CC to test your colours. Color CC is a free online tool that allows you to see the colours in your designs in real-time. You can also download apps on your phone or tablet to view the colours of your designs.
Now that you have all the information you need to design your brand, it’s time to start with a logo rebranding.
12 – Choose one of your designs to be your new logo
There is no better way to create a brand identity than to use a great logo. A logo should be unique and representative. But, if you want to choose one of your designs to be your new logo, you must do it carefully. To make your logo great, you need to consider several aspects. If you don’t have a good logo, it will affect your business and clients.
1 – Logo size
First of all, the size of your logo must be big enough. If your logo is too small, it will not be effective. Also, it will be hard to recognise your brand.
Then, you can convert it into a high-resolution image.
You can also increase your logo size by using Photoshop. There is a smart object feature in Photoshop. You can insert your logo into the photo and save it as a separate image if you use it.
2- Logos must be memorable
People remember logos. They remember them even if they only see them once. If your logo is not memorable, it won’t be effective. When designing your logo rebranding, you need to make sure it looks pleasant and distinctive.
3 – Your logo needs to be simple
The simpler your logo is, the more recognisable it will be. Your logo should contain one or two fonts, some colours, and elements. However, if your logo is too simple, it won’t be effective. You can keep your logo simple and elegant.
4 – Your logo needs to be creative
Designers create unique and stylish logos. If you want your logo to be unique and stylish, you need to use some unique and creative elements. For example, if you use a logo with a drawing, it will be exciting and creative.
5 – Your logo needs to be relevant
Your logo should be relevant and represent your brand. You should design in an easily recognisable way.
6 – Your logo must be legible
If you want to choose one of your designs to be your new logo, you need to make sure it is easy to read. If your logo is too small, it won’t be effective.
Choose your logo carefully. First, you need to decide how many colours and fonts you want to use. Then, you need to think about the quality of your logo.
If you need some help, you can post your logo on Free Graphic Resources. Thousands of designers will help you to improve your logo.
13 – Test your new branding
To develop a solid brand identity for your business, you must first test your idea through testing. Many people think that testing is too expensive and time-consuming.
However, there are many ways you can test your ideas, and they are not expensive. You can even do them on your own.
Testing your ideas may help determine whether it makes sense to pursue the project. Testing helps you to make sure you are heading down the right path. It may also help you save money if the idea doesn’t work out.
The main idea behind the testing is that you’re trying to figure out if your idea has the potential to succeed. You may test your idea by using the following methods:
- Market research
- Online survey
This method is one of the most important ways to test your idea. Before you start building your brand identity, you should know what you are trying to accomplish.
Market research involves gathering information about your market, competitors, and customers. This information will allow you to create a marketing strategy relevant to your target audience.
Market research includes studying trends, demographics, habits, and interests. It also includes analysing your competition’s strengths and weaknesses.
In addition to market research, you should also try to understand the needs of your audience. For example, you may survey what people want in a brand. You can also conduct a phone interview with people in your area to get their opinions.
Another great way to test your brand is through an online survey. This is a free method of gathering data. It will help you better understand your audience and what they expect from your brand.
You can do an online survey by creating a survey and distributing it through email or social media. You can use online surveys to ask your target audience about their opinions on your brand, products, or services.
This method is similar to market research because it will help you learn about your customers. However, unlike market research, you will be interviewing them instead of doing a survey.
You can use interviews to determine why your customers behave the way they do and why they buy from you. You can also find out what they like about your company, and what they don’t like.
Observation is another method to help you test your ideas. You can go to different stores and observe the store environment. You can also watch the customers in your store to better understand your target audience.
With observation, you’ll be able to get a better idea of the environment of your target audience. You’ll also see how they interact with your product and service. You’ll be able to learn if they like your products and services or if they have other brands they prefer.
These three methods are just a few examples of how you can test your ideas. You should always test your ideas before you build them. You’ll never know if your ideas are successful until you test them.
14 – Develop a process for feedback
Feedback is an essential part of developing anything. Without feedback, you are just wasting your time.
Here is the list of things you should keep in mind while developing a brand or logo.
1 – Start with the simplest thing you can think of
It might sound silly, but the first thing you do when you start working on a project is to create the simplest thing. It might be a simple form, a button, a menu or something else. This way, you learn about the project in the easiest way possible.
2 – Don’t be afraid to ask
The biggest problem is that people start building things without asking anybody what they think about them. This is one of the biggest mistakes that people make.
Asking somebody what they think about something gives them the chance to give their honest opinion. It gives you a chance to improve things and take them to the next level.
3 – Don’t be afraid to listen
The same mistake that people make is that they don’t ask anybody what they think about something. They start doing it and then do not listen to anybody’s feedback. By not listening, you are making things worse than they were initially.
4 – Write everything down
Another important thing is to write everything down. The biggest mistake that people make is they forget what they did. While you are working on something, always write down every single step that you take. It will give you a great chance to understand what happened and why.
5 – Give yourself deadlines
Another important thing is giving yourself deadlines. A good developer has a sense of urgency, which is the key to success. If you know that you have to finish by a specific date, then you are more likely to focus on what you are working on. You won’t waste time on stuff that you are not interested in.
6 – Have a plan
A good developer always has a plan. When you start working on a project, you should always have a plan. It could be anything from creating a website to creating a game. The more you have a plan, the better. You will get to know your strengths and weaknesses very quickly.
7 – Keep your goals in mind
Another vital thing to keep in mind while working on a project is to keep your goals in mind. Having your goals in mind makes things easier. It helps you focus on the right things and gives you a reason to continue working on something.
8 – Be nice
The last point I would like to make here is always to be nice. Don’t be mean to anyone. It will make the situation worse. Always try to be friendly and help others.
Redesigning your brand identity can seem like a daunting task. However, it doesn’t have to be that complicated.
It’s important to know what kind of logo rebranding you want to achieve before starting. Once you have that figured out, you can start by looking at some examples and deciding which ones you like the best.
Now, it’s time to start brainstorming new ideas and concepts. It’s essential to stay away from too many clichés, but it’s also important to find inspiration.
You can also draw inspiration from the logos of big brands. Just take a look at their work and see what you can take from it.
Next, it’s time to write down your thoughts on how you would like your new logo to work. Remember, your goal is to get your client to think you’re a trustworthy person.
A logo rebranding is a huge undertaking that requires careful planning, extensive research, and time and money. Here’s what you need to know to ensure a successful outcome.