Creativity doesn’t just happen; it’s sparked.
Our Design Inspiration category is full of fresh ideas, real-world examples, and innovative approaches to help you break through creative blocks and take your designs to the next level.
Whether you’re looking for unique branding concepts, website layouts, or packaging, these articles are here to make you imagine.
It is not about the trends but about learning what works and making it your own.
Most corporate rebrands are vanity projects. But the messy history of the Fanta logo is a goldmine of practical lessons for any business owner. From its wartime origins to its iconic 70s look and its modern “edgy” phase, we break down what worked, what failed, and why it matters for your brand.
Most brand personas are a waste of time—a list of adjectives that don’t help your business. This guide explains a brand persona: a functional tool that defines your brand’s voice and character. Learn the common mistakes, see real-world examples from brands like Nike and Apple, and follow a step-by-step process to build a persona that drives real-world results.
Unlock your phone and look at the grid of icons. Most are just digital noise. For a business, a memorable app logo isn’t a decorative flourish; it’s a matter of survival. We dissect 35 app logos that work and the brutally honest lessons they teach.
The collective meltdown when Instagram changed its logo in 2016 was predictable—and one of the best things it ever did. This isn’t just a history of the Instagram logo; it’s a series of brutal, real-world lessons for any entrepreneur who thinks their logo is precious. It’s not. It’s a tool.
This isn’t just a history lesson. It’s an autopsy of a tech titan’s identity, performed for the benefit of entrepreneurs and business owners. We will look at the good, the bad, and the painfully bland in the history of the PayPal logo to see what real-world lessons are hiding in plain sight.
Forget the polished case studies. The history of the Xbox logo is a rare, honest story of a brand finding its footing through brute force, lucky accidents, and necessary evolution. We dissect this journey for the real lessons it holds for entrepreneurs.
We’re not here to admire. We’re here to dissect the Best Buy logo’s journey from a scrappy stereo shop to a retail giant, and what you, the business owner, can learn from its triumphs and fumbles. This is a brutally honest history of a logo.
Discover 40 powerful geometric logos and learn why simple shapes are often the smartest choice for your business. We deconstruct the logos of brands like Nike, Target, and Microsoft to give you brutally honest insights and practical advice.
Thinking about a graphic design degree? Before you sign up for £50k of debt, read our brutally honest take. We explore whether university is still relevant for designers and what truly matters for a successful career in the creative industry.
Tired of useless lists of “pretty logos”? This is a brutally honest teardown of 15 brand identities that work and the strategic lessons you can steal for your own business. We dissect what makes brands like Nike, Apple, and FedEx effective, focusing on practical advice for entrepreneurs, not just design theory.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).