Brand Insights is the editorial channel where Inkbot Design publishes thinking that exists outside the service structure — commentary on significant rebrands, analysis of shifts in the B2B marketing landscape, observations on how artificial intelligence is changing the practice of brand strategy and visual identity, and the occasional opinion piece on what the industry is getting badly wrong.
The branding industry generates a lot of noise. Trend reports are written by trend analysts rather than by project executors. Opinions are shaped by what generates engagement rather than by what is true. Awards that reward visual novelty over strategic rigour.
Brand Insights is the counter to that — a space for the kind of thinking that develops when you have 17+ years of agency practice to draw on and no particular incentive to tell people what they want to hear.
Stuart Crawford writes from Belfast, where Inkbot Design has operated since its founding, and from client engagements across 21 countries. The perspective is always practitioner-first: what is actually happening in brand strategy, what is working, what is failing, and why.
If you want polished takes from someone who observes the industry from the outside, there are plenty of those available.
If you want the view from inside a working branding agency that has run strategy workshops, designed identity systems, and managed global rebrands in the same week, this is it.
High-ticket B2B elevator pitches fail when they lead with vague, abstract outcomes. Discover a modern, structured corporate elevator pitch strategy designed specifically for professional services firms to align multi-stakeholder buying committees, reduce sales friction, and de-risk high-stakes procurement.
Around 38–40% of rebranding campaigns fail to deliver a positive return on investment. This forensic breakdown examines 25 famous rebranding failures, the specific strategic errors that caused them, and how professional services firms can avoid destroying their own brand equity.
Brand protection is usually sold as a legal purchase — register a trademark, buy the domains, monitor for abuse. For a professional firm preparing to rebrand, that framing arrives too late. The controls that matter are governance decisions, made before commitment, embedded in how the firm operates. Here is the difference.
Brand valuation puts a monetary figure on what a brand is worth – but UK accounting rules only let you record that figure once it’s been through a transaction. For CEOs preparing to sell, merge, or rebrand, understanding the gap between a brand’s real value and its balance sheet value is the difference between negotiating from strength and guessing.
Logo design trends in 2026 are not really about style. They are about pressure – tiny sizes, dark mode, motion, app icons, and AI-driven discovery. The strongest 2026 trends split into two forces: system logic and human signal. Here is how a professional services firm should choose between them.
Business development stalls are usually misdiagnosed as outreach problems. The real constraint is trust friction – buyers shortlist firms before the first call, and most never reach the list. This guide reframes business development as a trust-transfer process and shows where branding lowers the cost of being believed, shortlisted, and chosen.
Brand decay is a commercial problem before it is a visual one. Professional services firms lose fee premium, pitch win rate, and senior talent not because their logo is outdated, but because their brand presence has eroded. This guide maps the five warning signs and what to do when you find them.
Branded search traffic measures how many people are already looking for you by name. Non-branded traffic measures discovery. The ratio between them is one of the most underused brand health indicators available to professional services firms – and it maps directly to future market share via share of search.
This comprehensive guide outlines the transition to auditable, compliance-grade ESG visual governance systems, ensuring data accuracy and protecting your brand equity from greenwashing litigation
Professional services firms often rely on lagging revenue data to judge brand health. Share of Search (SoS) provides a 6–12 month leading indicator of market demand. This 2026 guide breaks down the benchmarks for Extra Share of Search (ESOS), the impact of UK regulatory triggers on branded volume, and how partners at FTSE 350 firms can use search signals to forecast future revenue.
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