Sensory Branding: Engaging All 5 Senses
I’m talking about sensory branding. Are you ready to engage all five senses and create a brand experience that lingers long after the encounter?
Branding is the product of careful and intelligent planning, design, construction, supervision, and management than the lines, curves, and figures in your company logo or corporate branding design. Your brand strategy is not just an “it” – this one can be considered a paradigm that shapes how your audience perceives your products and services.
Your brand identity is one of the first things that your consumers notice when they encounter your offerings. You must step forward on the right foot so that your audience will reach out and shake your hand.
Through the following articles, we let you in on the hows and whys of brand design and other interesting tips that may open up your marketing horizons and help you create a brand that sticks. Keep updated with today’s trends and classic brand identity foundations through the information we share here.
I’m talking about sensory branding. Are you ready to engage all five senses and create a brand experience that lingers long after the encounter?
The magic of the Guinness logo: It’s not selling beer; it’s selling a story, Ireland’s story, everyone who has raised a pint and felt part of something.
These top 10 basketball logos have perfected the art of visual alchemy, turning simple designs into cultural icons, mere colours into battle cries.
Let us look at some heavy hitters in the umbrella branding game. These top examples will show you how it’s done – and sometimes, how it’s not.
We’ll go through 10 vintage logos that have withstood the test of time, and more importantly, we will find out why they tick. learn more on the blog!
A generic logo isn’t just a design faux pas; it’s a business blunder that can have far-reaching consequences. Let’s look at the effect of a bad logo.
Before jumping into our top 10 list, let’s discuss why skateboard logos matter. It’s not just about looking cool (though that’s part of it). Learn more!
Welcome to the Psychology of Colour in Branding. Let’s paint the town. And trust me, you’ll never look at a logo the same way again after this guide.
The DTC marketing model isn’t just changing how we buy and sell; it’s reshaping our relationships with brands and products. Learn how to do it!
In this guide, we will explore 29 types of brand collateral. Some you know, some you don’t, and some that might make you say, “Wait, that counts?”
At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace. With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience.