Branding isn’t just about looking good—it’s about creating a lasting impression that converts customers and drives revenue.
In this category, we break down the science and strategy behind building brands.
From crafting a unique value proposition to designing a brand story that resonates, these articles give you the tools to stand out in crowded markets.
Get ready for no-fluff, actionable advice to create a brand that doesn’t just look impressive but drives long-term business success.
Everyone wants a famous logo. Most go about it the wrong way, chasing trends and obsessing over clever tricks nobody sees. This isn’t just a gallery of pretty pictures. It’s a brutally honest breakdown of the 100 most famous logos and the real, practical lessons they offer on what actually works. Stop guessing and start understanding the principles that build truly iconic brands.
Most brand messages are vague, self-obsessed, and utterly forgettable. They burn money and fail to connect. This guide provides a brutally honest, no-nonsense framework for entrepreneurs to forge a clear, powerful brand message that works.
An airline logo has nowhere to hide. It’s the ultimate test of high-stakes branding. We review the top 10 most famous airline logos and extract the brutally honest, practical lessons every entrepreneur and business owner needs to learn about creating a truly effective brand identity.
That fancy logo you paid a grand for? It’s probably worthless. The internet hasn’t changed the rules of branding; it’s just made the penalty for getting it wrong public and brutal. If you think branding is about pretty assets, you’ve already lost. Here’s the brutally truth about building a brand that works in the digital age.
Tired of chasing brand advocates with gimmicks that don’t work? The truth is, you’re going about it all wrong. Advocacy isn’t a marketing tactic; it’s the result of having a remarkable product and a razor-sharp brand identity. Here’s how to stop chasing ghosts and start building a business worth talking about.
Musician branding is essential for standing out nowadays. It’s more than a visual style—it’s how you communicate your story, connect with fans, and build lasting recognition.
You spent a fortune on your logo, but what about your words? Most businesses sabotage their visual brand with bland, inconsistent language. This is the fatal flaw. Verbal identity is the engine of your brand, and this guide provides a brutally honest, practical framework for entrepreneurs tired of sounding like everyone else.
Thinking about hiring a brand agency for your small business? This post explores why partnering with a startup brand agency can be a smart move—offering fresh ideas, personalized attention, and a collaborative approach to building your brand from the ground up.
Human-centred website design transforms how users interact with digital experiences by placing genuine empathy at the heart of every design decision. This approach prioritises understanding user needs, emotions, and behaviours to create websites that feel intuitive and meaningful.
‘Online branding’, as most people understand it, is a complete myth. It’s a fantasy sold by slick agencies and guru-types who want you to believe in a magical transformation. Here’s the brutal truth about what it takes to build a brand online.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).