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Logo Redesign: How To Successfully Rebrand

Logo Redesign: How To Successfully Rebrand

A logo redesign involves making changes to a company's logo. Some companies make changes to their logo because they feel confident and are ready to move forward with a new design. Others change their logos because they have yet to develop a new design that represents them.

“When rebranding, it's not a matter of what you look like or how you sound. It's about finding the correct name, brand, and message that will work for you in today's market.”

Rebranding a company means that you are changing its name. Most companies undergo this process when they want to change their company name. Usually, when the company changes, the logo is changed to match the new name. But what happens to the old logo? Do you have to throw it away? Is it still valid for use?

If you want to overhaul your business's image, rebranding is the best way. It's a huge undertaking but a vital one. This is why picking the right partner to help you is crucial.

This post will show you my tried-and-tested process for finding and working with a logo redesign partner. This is the place to start if you're looking for a logo redesign company.

What is Rebranding?

Creative Rebranding Agency Belfast

Branding helps define a product or service as being associated with one company or person over another. It's how consumers perceive your product. It's also how you, the business owner, are viewed by potential customers.

When someone sees your logo, they assume certain things about your business. In addition to knowing your company is trustworthy, they might think your products or services are high quality and more likely to take action on what they see.

How you present yourself to the world says a lot about your brand. How well does your current marketing strategy fit your business needs and goals?

Rebranding is a strategic re-positioning of your business to increase sales and visibility. Whether you're looking for new branding, logo design, or other marketing collateral, the team at Inkbot Design can help.

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Rebranding is a huge undertaking. It requires more than just changing your logo. It's much bigger than that.

It means rethinking everything about your business. That includes your message, your mission, your products or services, your branding strategy, and even the way you do business.

It also involves changing the way your company is presented to the world. When it comes to branding, you have to ask yourself these questions:

  • What do I want my business to stand for?
  • Do I need a new logo or logo design?
  • Do I need to update my website or social media profiles?
  • Can I improve my SEO (search engine optimisation)?
  • Who is my target audience?
  • How do I communicate with them?
  • What kind of experience do they expect from me?
  • Does the overall presentation of my business match my goals?
  • Does my business need a new marketing plan?
  • Can my current marketing strategy be improved?

Rebranding is a process that takes time and money. It's a big step in business ownership, so don't rush it. Take the time to consider these questions and ensure your business is prepared for the next growth stage.

If you're ready to get started, contact us today. We'll help you identify the areas of your business that need the most work and update you on the progress.

So, Why do you need to Rebrand?

Bp Brand Reboot Rebranding Costs

Brands must be more creative than ever to build their brands and businesses. The truth is, it's always been challenging for brands to rebrand themselves and grow new audiences. But it's still hard to stand out from the crowd, to get noticed, and to become known for something. So why do companies rebrand? And what's the best way to do it?

Brands rebrand to:

  • Create new content for existing audiences
  • Create new audiences for existing content

The first step in answering any question is defining a brand. According to Webster's Dictionary, a brand is:

“…a distinctive trademark, logo, or product name used by a business or company to identify a particular source for goods or services.”

A brand is a name, a logo, a phrase, a tagline, an icon, or even a look. Brands create an identity, a visual image that is memorable and distinct from competitors' brands. They also develop messages communicated through words, images, and other media to attract new audiences, convert current ones, and motivate customers.

Brands that rebrand successfully focus on these main things:

1. Create a Unique Identity

Brands that rebrand effectively create a distinct identity that stands out from the crowd. You can do this by using symbols or icons that are memorable, eye-catching, and recognisable. It can also be done by developing a tagline, motto, or slogan that defines your brand.

2. Develop a Unique Message

Brands that rebrand effectively develop a distinct message that attracts and keeps new audiences. We can create a memorable visual image that reflects your brand, a unique tagline, or a message that is unique to your brand.

3. Develop a Unique Audience

Brands that rebrand effectively develop a unique audience by creating a message and a visual image that is unique to your brand. They then find new audiences to convert and motivate with that unique message and image.

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Don't Rebrand Without Clear Goals

Before you rebrand, you'll need to have clear goals. These goals will enable you to assess the success of your rebrand. You need to have clear goals before you rebrand because your brand doesn't have to change; it just has to look and act differently. So, if you want to rebrand without clear goals, you will end up with a big mess that nobody likes.

Choose Your Audience Carefully

You can keep your brand the same to appeal to new audiences. Letting people know you're offering the same services or products would be best. That means you must decide who your ideal customers are and ensure that your brand looks and acts like them. The more similar your brand is to your ideal customers, the better. If you want to reach new audiences, you'll need to be willing to make some adjustments to your brand.

What is Logo Redesigning?

Logo Redesign Before After

Logo redesign is a creative process for transforming your company's identity. If your company's brand looks tired and worn, a logo redesign could bring new life into its visual identity. The revitalised look helps raise your company's visibility in search engine results, ultimately leading to more business.

How to Choose the Right Brand Identity for Your Business

Choosing a suitable logo for your company is critical. While it may seem simple to stick with the same design and colour scheme as your company's existing logo, the truth is that a consistent look can undermine your business's success. Regarding logo redesign, too many companies have continued using the same design or colours since the company was founded.

As your business grows and evolves, so should your logo. This is why it's crucial to have a creative logo designer do your redesign instead of choosing an option from a library of stock logos. You'll also want to understand your company's target customers and what appeals to them most.

Here are some tips for choosing the right logo design:

  • Know your budget. Before starting a redesign, it's essential to set a budget. Consider hiring a freelance designer if you need to create a logo quickly. Or, if you have the resources to hire a professional team of designers and developers, do so.
  • Work with an artist. Most business owners understand the importance of hiring an artist to create a logo. But it would help if you did it with others. Hire a freelancer or consultant who can provide a variety of artistic ideas for you to choose from.
  • Make sure your designer knows your company. If your designer creates your logo from scratch, make sure they know your business and what makes your company unique. Make sure your designer understands your business model and your target customers.
  • Look for a designer who can collaborate. Collaboration is the key to success when designing a logo. It's helpful to work with more than one person to create your ideal logo. If your company struggles to find a logo that truly represents its essence, brings in a group of designers and see what they come up with.
  • Do your homework. Once you've narrowed your search to a few options, research each. Please find out about the company's history and relationship with its competitors. Look for other logos they've created. Consider the quality of their work and how well it aligns with your company's branding.
  • Ask for proofs. After narrowing your search, it's time to ask for a proof. Refrain from assuming that what you will see on the screen is what your logo will look like. Ask for a high-resolution file in vector format. Ask for multiple proofs. Ask for several proofs from the designer. If your designer needs better-quality work, you may want to do the job yourself.
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Please call us if you have any questions or concerns regarding logo redesign or other graphic design needs. We would love to chat with you and get your feedback.

How to rebrand with a logo redesign

Mastercard Logo Design Rebrand

In recent years, businesses have begun to see a change in consumer behaviour towards a more personalised product experience. Brands are beginning to realise that their products should speak to their customers and not just themselves. This concept is called rebranding and includes everything from a new logo design to a brand overhaul to a complete logo overhaul. The biggest reason for a brand redesign is to help reestablish and maintain trust in the brand's product and services.

The best way to rebrand is to completely update the look and feel of the brand, including everything from the font used to the logo colours to the overall aesthetics. As consumers become more accustomed to the new look and feel of the brand, they are more likely to associate the changes with the original brand. This is how brands retain their loyal customer base.

What's The Best Way to Rebrand?

The best way to rebrand is to take a step back and analyse your brand. It is very common to see a brand with an outdated logo that has not been updated in quite some time. When brands go through a logo redesign, they should begin with a complete brand overhaul. This includes the following:

Brand Analysis

The first step in rebranding is to evaluate the brand's image and performance fully. You should evaluate the brand to determine its overall perception among consumers and potential consumers. Three key questions will help determine if the brand is ready for a logo redesign:

  • What is the brand's purpose?
  • Who is the brand for?
  • How do consumers perceive the brand?

Once a brand analysis is complete, it's time to create a plan for how the brand will evolve. This is also known as a brand overhaul. Some things to consider when planning the brand overhaul include the following:

Rebranding Strategy

Creating a strategic plan to rebrand your brand is essential. The brand strategy should help guide the entire process. For example, the brand strategy might define the goals and objectives of the brand, the target market, the target audience, and the core brand values.

Logo Redesign

Logos play a prominent role in brand recognition. As you look at the brand and rebrand, you will want to examine the logo closely. A new logo can help the brand stand out from the crowd, but a bad logo can leave consumers feeling that the brand is outdated.

There are several different ways that you can design a logo.

Rebranding Is A Long Process

It's hard to change the look and feel of a brand overnight completely. A brand overhaul is a long process and will require a solid strategy. The rebranding process should start with a clear vision of what the new brand will look like. As a company grows, it is vital to be able to make changes as the brand evolves and improves.

You may need to change the logo or brand as your business grows. This can be difficult, but improving your branding without breaking the bank is possible.

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If you have any questions about rebranding your business, don't hesitate to get in touch with us.

What should you know before going for a redesign of your logo to rebrand your business?

It's time to rethink your branding, whether that means updating the logo on your website, creating new marketing materials, or revamping the way you present yourself.

Every company wants to improve its brand image and reputation in customers' eyes. Some companies can do that through advertising, while others rely on word-of-mouth recommendations. Whatever branding you use, you must ensure your customers associate your brand with quality.

Rebranding your business can be challenging, and there are many reasons a redesign might fail to go smoothly. So, before you begin, it's essential to be aware of the potential pitfalls.

What Should You Know Before Starting a Brand Redesign?

Here are some things to consider before starting a logo redesign:

  1. Make sure your business is ready. Are you prepared to invest the time and resources to create a new logo? And does your business need a redesign? Is there a reason you've used the same logo for so long?
  2. Pay attention to the basics. A redesign is only completed by considering the basics first. Whether it's a new logo or website design, you need to ensure your site is secure and easy to navigate and that your message is clear.
  3. Ensure your message is consistent. Even if you're updating your business name or logo, ensuring your message is the same across all marketing materials is essential. That way, your customers will see your brand consistently across all your marketing materials.
  4. Think about your competitors. Do your competitors have a similar logo to yours? If so, your redesign may fail.
  5. Make sure you're communicating the right message. A redesign is not an opportunity to reinvent the wheel. Instead, it's a great chance to communicate a powerful and memorable message that resonates with your target audience.
  6. Remember that a redesign is not a marketing strategy. A logo doesn't sell anything. It only represents your brand and your company. A new logo is meant to attract attention, not to drive sales.
  7. Start with the basics. If you start your redesign with the basics in mind, you'll be less likely to make mistakes. Start by creating a memorable logo that communicates the message you want your customers to understand.

How to go about a Logo Redesign

Kumho Tires Logo Redesign Branding Agency

When a business needs a logo redesign, you should dive deep into what your logo means to you and your company. What does your logo represent, and to whom does it appeal?

You must step back from the design process and examine everything your company represents. You may have some ideas of what you want your logo to look like, but it's best to take it back to the drawing board and create something that speaks to your audience.

Your logo has three main elements: its typography, colours, and layout.

Your typography is the shape of your logo. Your colours should complement your brand, and your layout should be legible.

Think about the message your logo conveys. If it doesn't make sense to you, it won't make sense to anyone else. Consider that most people only see your logo for the first time in an email, a website, or on a sign. That's why you should consider what kind of visual message your logo is trying to send to people.

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Take note of the elements that are in your logo that you love. These elements should be in your next design, too. It's okay to take your existing logo and apply a few updates. For example, if you have a yellow logo, you could try a black version that uses a bright colour for the background. This creates a more powerful, dynamic design that is more likely to stand out on an email or web page.

It's also important to know what your logo needs to fix. When you notice your current logo needs to be attracting attention, it's time to change. Feel free to ask your designer about what you don't like.

It's also important to remember that your logo will only look good in certain types of environments. Do you have a black-and-white version of your logo? Or do you need to have a colourful one?

Consider your audience. If your audience is primarily composed of children, you should have a fun, childlike design in mind when creating your logo.

Are you planning to launch a new line of products? In this case, think about how the colours of your logo can reflect your product's colours. Your logo can also be a strong indicator of your company's social media channels, so think about how they match up.

Does your logo have unique, memorable typography? Remember, your typography is what shapes the way people see your logo. Ensure it is strong, easy to read, and consistent across your entire brand.

Is your logo well laid out? This includes the placement of your company name, your company's mission statement, and your tagline.

There are some things that you cannot change in a logo. For example, you can't add space to your logo, but you can use negative space. Also, feel free to use a pattern. A simple pattern gives your logo some visual interest.

Ensure your logo is easily recognised and works on all your marketing materials. The easiest way to do this is to make a template in Adobe Illustrator that you can share with your designer.

A professional graphic designer is a valuable asset to any business, and a logo redesign is a great place to start.

Benefits of a logo redesign and rebranding

Dunkin Donuts Rebrand Redesign

Rebranding can bring your business to life with fresh images and an improved brand. This includes updating your logo, writing copy that speaks to your audience, and improving your website. While a rebrand may take some time, it's well worth it in the long run. It gives your brand a facelift, making it more visible and memorable, and it can even improve your search rankings.

There are several reasons why a rebrand is essential to your business. Here are a few benefits of a logo redesign and rebranding.

It makes your brand more visible. People first see your logo when they visit your website or store. It needs to be an asset that speaks to your audience and makes them remember you. A good logo makes your brand easier to recognise and more memorable.

It helps improve your search rankings. When someone types your company name into a search engine, your website will appear in search results. If your website doesn't look or perform like your competitors, it can negatively impact your online presence. A great website with an attractive and relevant logo ensures that customers find you when they search for your brand.

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It boosts your credibility. Your logo represents your brand, so it's essential to make it trustworthy. If the design and colours of your logo and website are updated, you can gain credibility. People want to work with something other than an old or outdated brand and will only trust your brand if they know it's struggling.

It boosts your brand awareness. As people search for your brand, they'll find your logo and other marketing materials. These should represent your brand well and help your audience understand who you are and what you do.

It creates a positive impression. When people look at your website or storefront, they see your brand. They're taking note of the design and what it says about your business. If they like what they see, they'll likely want to learn more about your brand.

It improves your SEO. Search engines like Google, Yahoo, Bing, and others use the words and phrases that people search for to determine where your website appears. A well-designed and well-optimised logo and website will boost your SEO.

Your current logo and website are outdated. If your logo and website look old, your audience will assume you're not keeping up with the latest trends or technologies. They'll question whether you're doing everything possible to keep your brand alive.

Your logo and website need to be more consistent. This is a common problem among businesses. If you use a variety of fonts, colours, and designs on your website, it may be hard to identify your brand. Instead of having a clear voice, your website could appear like a mishmash of content.

Rebranding is a big project, and it can take months to complete. The sooner you begin, the less time you'll have to complete it. Depending on your budget and time constraints, you can hire professionals or DIY it.

Signing Off

So, what is a logo redesign? It's the process of changing the overall look of your company logo. Some people will say that a logo is a logo. But I can only partially agree. A logo is a representation of the entire company.

It's like an image of the brand, and you can use it in any medium, be it print, web, or any other form of advertising. The best way to understand your company logo is to see it in action in your advertisements.

If you need help with how to start rebranding your business, several tools and templates are available to help you out. But, as you may know, it can take much work to align.

The good news is, you can do it yourself. Once you get the hang of it, you can take it over. Just make sure you're being consistent.

There's no way to go wrong. It's simply a matter of being consistent and having a vision.

If you liked this article, please check out my other articles and guides!


Why should I redesign my logo?

Redesigning your logo is a great way to stand out. If your logo is fresh, people will remember it.

What budget should I set aside for redesigning my logo?

It's hard to say what you should spend on a logo redesign because it depends on the company's size. For example, working with a small business, you may only need to spend $1000 to $2000. But if you're working with a large company, you may need to spend thousands of dollars.

What should I avoid when redesigning my logo?

Avoid using clip art. The clip art is a quick way to create a logo but it doesn't have any personality.

What should I think about when designing a new logo?

You first need to determine what type of logo you want to create. Do you want a graphic or a letter? Many people need clarification about this because they want to use a word in a graphic format. However, if you want a graphic, you must be careful about what graphic you're creating. For example, if you want to use a heart, you have to be careful that the heart doesn't look too cheesy.

What are some ways to test the success of a new logo?

The best way to test the success of a new logo is to ask your customers and clients what they think about it. They are the ones who will be seeing it the most, so it's important to know what they think.

What's the most challenging aspect of rebranding a company?

The most challenging aspect of rebranding a company is finding the right balance between new and old. If you have this balance, it can make consumers understand.

What are some companies' most common mistakes when rebranding?

Some of the most common mistakes companies make when rebranding is taking too long to rebrand and needing a plan. If you're still determining what you want to do, you might start rebranding without knowing where you want to end up.

What is the best way to start rebranding a company?

The best way to start rebranding a company is to think about what you want to accomplish and then work backwards. Start by deciding what your brand stands for, and then ask yourself how you can improve upon that.

What are the top three things you should consider when rebranding?

The top three things you should consider when rebranding are brand identity, logo, and colour scheme. Brand identity is the overall look and feel of your company. Your logo should be distinctive, memorable, and consistent throughout your marketing materials. Your colour scheme should reflect the look and feel of your brand.

What's the best way to find inspiration for your rebranding?

The best way to find inspiration for rebranding is to talk to your customers. Ask them what they like about your company and what they don't like. You may already have a good idea about what you want to do.

What are the most critical aspects of a successful rebrand?

Customer engagement and consistency are the most critical aspects of a successful rebrand. The more your customers engage with your rebrand, the more they will understand what you're trying to accomplish. Consistency is key.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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