Are you ready for social media marketing but do not have a plan in place?
You might be surprised to know that not having a plan is next to having nothing at all!
You are still at score zero, and with all the leading businesses focusing on how to enhance their social media marketing strategy to get more customers, there is little chance of survival in this competitive world of commerce.
In most cases, starting off without a marketing plan will result in things ending badly for your business.
All business firms and companies (new as well as old) need to have a solid marketing base so that the audience out there knows what to expect.
At times, many businesses have the perfect social media marketing strategy but still fail to thrive.
This failure might be the outcome of several reasons, but we are not here to discuss them.
Our main aim here is to present some tips regarding how to improve your marketing strategy on social media platforms to ensure that you do your best in the world of business!
1 – Audit your position in the market
Wise men have said that before making a plan, it is important to know one's position on the playing field.
What this implies is extensive research about where your company stands in the industry you hope to thrive in.
Are you among the top percentage or by any chance, or rising to the top?
Are you trapped by the practices of ancient times or is your methodology innovative?
Either way, before you take steps towards moving further with the business, it would be advisable to first have a look at your present position in the market.
Having said that, our first tip advises you to carry out an audit of your current position in the social market.
Look at your competitors and analyse how well you have defeated them in the past or have been beaten in the past.
Once this situation is examined, you can come up with a plan to improve it.
The most important things that you can consider includes:
– Profile information of the website that includes the name and the URL
– Posting frequency
– Referral traffic
– Which platform allows the best performance?
– What are the types of posts that do well?
Moreover, since the content is the main key to success while doing the social audit, do check which type of content works best for you.
The different kinds include videos, infographics, promotional content, entertainment posts as well as images.
Innovation comes from knowing and understanding your position in the market and working to improve it.
As rightly said by Beth Comstock, “Know thyself. Know the customer. Innovate.”
2 – Attract the right customers
How can you attract more and more customers?
The easiest way to do this is by offering something that they cannot resist!
Have you ever seen the crowds in the shops with 30% to 50% flat sales?
Regardless of whether the store is branded or not, offers of discount attract customers.
Once they visit, they will surely find something at an irresistible price that they can make use of and will buy.
You need to come up with a similar offer for your firm as well!
The different ways to do so include direct response marketing via advertisement, claiming discount sales, launching a gift offer, or putting out answers to questions frequently asked by the customers.
Are you wondering how answering the query of customers would attract them to the brand?
Jason Reis, the owner and lead programmer for Flehx Corp, makes this easy to understand. He says:
“Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve. This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this, you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.” (Reference: https://www.americanexpress.com/
Moving on with our tips, at number three we have:
3 – Keep a monthly check on progress
Maintaining a check on the monthly progress of the firm is not a difficult task to accomplish.
This way, you will know whether the social media marketing strategy at hand is working or not.
Is it bringing any value to the business or is it just another useless expense?
Once you know the results, you can make amendments accordingly.
The key point indicators that fall into this category include the number of likes, retweets, shares, comments, and followers a post can bring.
Moreover, the number of clicks, conversion rates as well as traffic is driven to the website is also measured.
Other than this, there are two critical things that you need to check – the content and the social profile.
The quality of the content and the monthly response that it is getting can be very significant measures because you need to identify posts that can be repurposed or republished.
Furthermore, you also need to make sure that the social profile is up to date and filled to offer the viewers/customers all kinds of essential details at a single glance.
4 – Try new marketing schemes
Trying new marketing schemes means creating more videos, improving the logo design and statement, posting images related to your business sales, making banners or using any other way to increase publicity.
All you have to do is be more innovative and bring something new to the platform.
Using colour psychology can be a cool way of attracting customers.
Also, never forget to practice the trending current marketing strategy.
The live Facebook videos are doing great this season.
In fact, this trending feature has been a part of the social media marketing since the year 2016.
An eMarketer report about this said that 12% of the marketers have already purchased the autoplay video ads on the Facebook network while an additional 57% were expected to do so in the following year.
Like this, other marketing trends that have hit the road must be picked up by your website and brand business as well to stay competitive. (Reference: http://go.yumyumv)
By now, even the most common man understands the importance of social media platforms like Twitter, Facebook, Instagram, Pinterest, Google and LinkedIn in marketing – and so should companies.
Using these platforms for business is good and perhaps the best social media marketing strategy.
Make sure you keep your business page and website up to date to reap the maximum benefits of this approach.
Adding on to this tip, you also need to find out the most viral networks and ensure your presence on them.
Find out the type of content that works best on those platforms and generate similar ones to raise the stakes.
Official statistics claim that 63% of the marketers plan on increasing the use of Facebook and YouTube (Reference: http://mediakix.com/) because they believe that social media marketing can be done best with these two networks in hand.
Following the footsteps of what more than 50% of the business brands agree upon would be a wise thing to do!
6 – Engage with your followers and customers
Tip number 6 focuses on making good ties with your old as well as present customers and clients.
Instead of wanting more and more, be patient and improve your relations with the customers you already have.
This way, even if you are not getting more, you can at least ensure that you will not lose some as well.
Targeted email marketing is a great way to engage the audience with your brand.
Sticking to our central theme of the article, and as far as social media marketing is concerned, engaging potential customers could help your business immensely.
You can give updates about your brand on social media and keep the interest of the client intact.
Give people what they want to see including video content which is the most widely used form of media used nowadays.
The statistics have it that Facebook users alone watch 100 million hours of video each day. (Reference: https://coschedule.com/)
Thus, it stands true that if you give people what they want to see, they are bound to notice it!
7 – Use SEO as your best marketing tool
Search engine optimisation is the best marketing tool that one can make use of!
Make sure you have hired an SEO service provider to make your online website and pages the top links in the search engines.
To do this, the service provider comes up with a targeted list of keywords that can improve the rating of your website, making it accessible to a wider audience.
An E-consultancy survey reports that 30% of the companies are of the opinion that social media is an integral part of the search engine optimisation activity.
Knowing these views makes it even more important for all the marketers and the businessmen!
All the social media efforts have a significant effect on the search engine optimisation, and it is what you do on the network that helps you rank higher in the search engines.
This is why marketers look forward to applying the best practices, and you should do the same!
For most of the business firms, the social media marketing strategy is an integral key to success.
Make sure that the best approach is followed by your business firm and this will surely lead to success in the market.
Author Bio: Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.