Inkbot Design Blog

Design, Strategy, Branding and Marketing Inspiration for Creatives & Business Owners

Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites

The Psychology Behind Effective Promotional Materials

The Psychology Behind Effective Promotional Materials 2026

Promotional materials serve as an important link between a company and its potential customers. However, the difference between a brochure or business flyer that’s immediately discarded and one that leads to a sale typically comes down to the basic psychological principles applied to its design.

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