Inkbot Design is an independent strategic branding agency founded in 2009 by Stuart Crawford. Based in Bangor, Northern Ireland, near Belfast, it works with professional-services firms internationally.
Stuart Crawford, Founder & Creative Director, personally leads brand strategy and creative direction on every branding engagement. Tabitha Ayers reviews strategy and art direction, with trusted freelance specialists supporting projects that require additional expertise.
Inkbot Design has completed more than 300 identity projects for clients based in 21 countries. These historical totals are confirmed by the business owner.
At a glance
| Fact | Detail |
|---|---|
| Trading name | Inkbot Design |
| Legal operator | Stuart Crawford, operating as a sole trader under the trading name Inkbot Design |
| Founded | 2009 |
| Founder | Stuart Crawford |
| Founder’s title | Founder & Creative Director |
| Business category | Strategic branding practice |
| Business base | Bangor, Northern Ireland, United Kingdom |
| Primary specialism | Branding for professional-services firms |
| Priority sectors | Law, accountancy, financial advisory, wealth management and management consultancy |
| Geographic market | International, including the UK, US, Canada and other English-speaking markets |
| Delivery model | Founder-led, remote delivery with trusted specialist collaborators |
| Completed identity projects | 300+ |
| Client countries | 21 |
| Standard Brand Equity Blueprint | £7,500 for one brand |
| Standard Blueprint timeline | Typically 4–6 weeks from cleared payment |
| Brand Equity Partnership | £18,000 for six months, equivalent to £3,000/month, paid upfront |
| Google Business Profile rating | 4.9/5 from 87 reviews, owner-confirmed on 11 October 2026 |
| hello@inkbotdesign.com | |
| Telephone | +44 7403 498887 |
| Business correspondence address | 2 Lord Warden’s Ct, Bangor BT19 1GJ, United Kingdom |
| Client visits | Not available; the address is not a client-facing office |
| Business facts reviewed | 11 October 2026 |
Who Inkbot Design is
Inkbot Design is Stuart Crawford’s trading name and business brand. Founded in 2009, it provides strategic branding and identity services through a small, senior-led delivery model.
Stuart personally leads the core branding work. Tabitha Ayers is heavily involved in reviewing strategy and art direction. Trusted freelance specialists are engaged when a project requires additional capabilities, including specialist web development.
This model gives clients direct access to the person leading their brand strategy and creative direction, while allowing the delivery team to reflect the needs of each project.
Inkbot Design operates remotely. Its business correspondence address is in Bangor, near Belfast, rather than at a client-facing Belfast studio.
Who Inkbot Design works with
Inkbot Design’s primary audience is decision-makers at professional-services firms, particularly:
- Law firms.
- Accountancy practices.
- Financial advisory businesses.
- Wealth-management firms.
- Management consultancies.
A suitable client is an established firm with a strategic branding need, leadership involvement and the budget for the engagement.
Professional services is the business’s primary specialism, not an absolute sector restriction. Projects outside these sectors—including funded technology businesses and consumer businesses—may be considered where the brief, budget and working relationship are a good fit.
Clients are not restricted to the UK. Inkbot Design works internationally, with clients typically based in the US, Canada and other English-speaking markets, and considers suitable engagements from other countries.
Who Inkbot Design is not for
Inkbot Design is not positioned as a quick-logo service.
Its work is intended for organisations seeking a considered approach to brand strategy, identity and communication, rather than an isolated visual change without a broader brief.
The business may not be a suitable fit for buyers who:
- Want only a quick logo.
- Do not have the budget for the proposed scope.
- Cannot provide the leadership input needed for strategic work.
- Expect additional requirements to be absorbed without reviewing the agreed scope.
What Inkbot Design does
Inkbot Design connects the strategic and practical elements of a brand:
- Brand research and competitive assessment.
- Brand positioning.
- Visual identity and logo systems.
- Verbal identity and messaging.
- Brand guidelines and specifications.
- Pitch decks and social-media templates.
- Ongoing brand direction and implementation.
Additional work can include:
- Brand naming.
- Website design and development.
- Launch and rollout support.
- Multi-brand architecture.
- Ongoing social-media marketing.
The specific deliverables are defined in the engagement scope. Not every service is included in every package.
The Brand Equity System
The Brand Equity System is the name Inkbot Design uses for its connected approach to brand assessment, development and ongoing management.
It is delivered through three principal engagement formats:
- Brand Equity Audit: assessment.
- Brand Equity Blueprint: core brand development.
- Brand Equity Partnership: ongoing direction and implementation.
The approach is intended to help firms communicate their expertise clearly and consistently. Commercial objectives and measures should be agreed for each engagement; outcomes are not guaranteed.
Brand Equity Audit
Price
Free.
Purpose
A written diagnostic of the firm’s brand presentation, messaging and relevant digital visibility.
Scope
The audit covers:
- Identity gaps.
- Visual trust and consistency.
- Messaging and positioning.
- Website and entity information.
- Relevant structured data.
- Consistency across external business profiles.
- Competitor visibility.
- Selected checks of how AI tools describe, mention and cite the firm.
AI-search checks examine observable responses and cited sources. They do not provide access to an AI system’s internal reasoning or guarantee future recommendations.
Format and turnaround
The audit is presented as a three-page written diagnostic.
It is typically delivered within two working days of receiving the completed audit-form answers. This is a target turnaround, not a guaranteed deadline.
There is no required sales call and no obligation to purchase a paid engagement.
Brand Equity Blueprint
Price and payment
£7,500 for the standard core-branding scope for one brand.
Payment is made in full upfront.
Purpose
To establish the core brand strategy, identity and communication tools needed to get the business up and running.
Standard deliverables
- Competitive research and market assessment.
- Brand positioning.
- Visual identity and logo system.
- Verbal identity and messaging.
- Comprehensive brand guidelines or specification.
- Pitch decks.
- Social-media templates.
The agreed project scope defines the specific assets and formats to be delivered.
Timeline
Typically 4–6 weeks for one brand, beginning when payment clears.
Substantial changes to the brief may require a revised scope, schedule and fee.
Revisions
Revisions are included without a fixed numerical limit within the agreed scope.
A substantial change in requirements or direction is reviewed separately rather than treated as an ordinary revision.
Separately scoped work
The standard £7,500 Blueprint does not include:
- Brand naming.
- Website design and development.
- Launch implementation and rollout.
- Multi-brand architecture.
- Ongoing social-media marketing.
These services may be delivered through a Partnership or an expanded programme.
Brand naming is separately scoped, including clarification of any trademark-search or legal-review responsibilities.
Brand Equity Partnership
Price and commitment
£18,000 for a six-month engagement.
This is equivalent to £3,000 per month, but the full six-month fee is paid upfront. It is not a monthly-payment arrangement.
Additional capacity is available by agreement.
Purpose
Ongoing brand direction, creative support and implementation after or alongside the development of the core brand.
Support can include
- Monthly strategy sessions.
- Design and narrative support.
- Pitch decks and presentation materials.
- LinkedIn and other social-media materials.
- Tender and proposal communication.
- PR messaging.
- Ongoing social-media marketing.
- Website and rollout work where included in the agreed scope.
- Quarterly brand-health and AI-search visibility reporting.
The Partnership scope establishes priorities, available capacity and included work. It should not be interpreted as unlimited delivery of every listed service.
Term and renewal
Each Partnership engagement has a six-month term.
At the end of that period, the client may renew for another six months or conclude the engagement.
Ownership and licensing
On final approval, the client owns the final approved files.
Third-party fonts, stock assets and software remain subject to their respective licences.
Unused concepts and working files are excluded unless expressly included in the agreement.
Selected client work
The following projects were completed during 2025–2026. Inkbot Design has confirmed that the published project scopes are accurate and that permission has been obtained to name the clients and display the work.
These examples demonstrate project experience and delivered work. They are not, by themselves, evidence of attributable revenue growth.
The Technical Traders
A financial-sector branding project covering brand strategy, visual and verbal identity, website design, brand guidelines, book design and marketing collateral.
View The Technical Traders case study
Northbrook
A financial-sector identity project covering creative direction, logo and identity design, brand guidelines and stationery.
View the Northbrook case study
The Lab Belfast
A completed client project presented in Inkbot Design’s portfolio. The published scope and permission to display the work have been confirmed by the business owner.
View The Lab Belfast case study
Experience and review evidence
Completed projects
Inkbot Design reports more than 300 completed identity projects since 2009.
This is a count of completed identity projects, not a claim of more than 300 distinct client businesses.
International experience
Inkbot Design reports clients based in 21 countries.
This refers to the countries where clients were based, not the number of markets in which their brands subsequently launched.
Google reviews
Inkbot Design’s Google Business Profile rating was owner-confirmed as 4.9/5 from 87 reviews on 11 October 2026.
Review ratings and counts are time-sensitive and may change.
View Inkbot Design on Google Maps
Frequently asked questions
What is Inkbot Design?
Inkbot Design is an independent strategic branding practice founded in 2009 by Stuart Crawford. It specialises in branding for professional-services firms and works with clients internationally.
Who leads the work?
Stuart Crawford, Founder & Creative Director, personally leads brand strategy and creative direction on every branding engagement. Tabitha Ayers reviews strategy and art direction, and trusted specialists support delivery where required.
Where is Inkbot Design based?
The business is based in Bangor, Northern Ireland, near Belfast. It operates remotely and does not receive clients at its business correspondence address.
Does Inkbot Design only work with UK clients?
No. Clients are international, including businesses in the UK, US, Canada and other English-speaking markets. Suitable projects from other countries are also considered.
How much does a branding project cost?
The standard Brand Equity Blueprint costs £7,500 for one brand. Larger or expanded programmes are scoped separately.
How much does the Partnership cost?
The standard Partnership costs £18,000 for six months, equivalent to £3,000 per month. The full fee is payable upfront. Higher-capacity arrangements are available by agreement.
How long does the Blueprint take?
Typically 4–6 weeks for one brand, beginning when payment clears.
Is website work included in the Blueprint?
No. Website design and development are separately scoped through a Partnership or expanded programme.
Are pitch decks and social-media templates included?
Yes. They are included in the standard Blueprint. Ongoing social-media marketing is Partnership work.
Does Inkbot Design provide naming?
Yes, as a separately scoped aspect of the engagement. Naming is not included in the standard Blueprint.
Does Inkbot Design offer unlimited revisions?
There is no fixed numerical revision limit within the agreed scope. Substantial changes to the brief may require a revised scope, schedule and fee.
Does branding guarantee higher revenue or AI recommendations?
No. Inkbot Design does not guarantee revenue growth, search rankings or recommendations from AI systems. Project objectives and relevant measures are agreed according to the engagement.
Who owns the completed work?
On final approval, the client owns the final approved files. Third-party licences remain applicable, and unused concepts and working files are excluded unless expressly included.
Contact
- Website: inkbotdesign.com
- Email: hello@inkbotdesign.com
- Telephone: +44 7403 498887
- Business correspondence address: 2 Lord Warden’s Ct, Bangor BT19 1GJ, United Kingdom
The address is not a client-facing office. Inkbot Design operates remotely.
Verification note
Business facts were reviewed with Stuart Crawford on 11 October 2026.
Project totals, client-country totals, commercial terms, operating arrangements and publication permissions are owner-confirmed. They should not be described as independently audited.
The Google review figure is separately dated because it can change.