The Brand Equity System™ · Stage 3
Brand Equity Partnership™
Six months of senior brand direction, creative support and implementation, so the brand you’ve built keeps working in every pitch, proposal and post. £18,000 for six months, paid upfront.
The Brand Equity Partnership™ is Inkbot Design’s ongoing engagement for professional services firms. Over six months it provides monthly strategy sessions, design and narrative support, pitch and proposal materials, social media and PR messaging, and quarterly brand-health and AI-search visibility reporting, within an agreed scope. It costs £18,000 for the six-month term, paid upfront, which is equivalent to £3,000 a month.
Tell us what the next six months need to deliver.
Who it’s for
For firms whose brand needs to keep up with the work
The brand is built; now it needs applying
After a Blueprint, or alongside one, a Partnership turns the strategy into the pitches, proposals and content buyers actually see.
Tender and pitch season
Bid documents, presentations and proposal narratives that sound like one firm, not five partners working late.
Growing faster than the brand
New offices, services or people, with no in-house brand lead to keep everything consistent.
Visibility you want to measure
Quarterly brand-health and AI-search visibility reporting, so you can see whether buyers and AI tools describe you the way you intend.
What it can include
Senior support, set to your priorities
The Partnership scope sets out priorities, capacity and included work for the term. It isn’t unlimited delivery of every item below.
Monthly strategy sessions
Priorities agreed each month with the person leading your brand.
Design and narrative support
New materials designed and written to the brand, not adapted from templates.
Pitch decks and presentations
Decks and presentation materials for the pitches that matter most.
Tender and proposal communication
Proposal narratives and bid documents that make the firm’s case clearly.
LinkedIn and social media
Social media materials and, where agreed, ongoing social media marketing.
PR messaging
Messaging for announcements, appointments and press coverage.
Website and rollout work
Website and rollout work where it’s included in the agreed scope.
Quarterly reporting
Brand-health and AI-search visibility reporting every quarter.
More capacity by agreement
Additional capacity is available by agreement when a busy period needs it.
How it works
Six months, agreed priorities, measured each quarter
- 01
Agree priorities and capacity
A written scope for the term: what matters most, what’s included and how much capacity it has. £18,000, paid upfront.
- 02
Monthly direction
A strategy session each month sets the work for the weeks ahead.
- 03
Delivery
Design, writing and implementation through the term, to the brand’s guidelines.
- 04
Report, then renew or conclude
Quarterly brand-health and AI-search visibility reports. At six months you renew for another term or conclude.
The Brand Equity System™
Three engagements, one system
Each stage stands on its own. Most firms start with the free audit; the Blueprint builds the core brand; the Partnership keeps it working.
| Brand Equity Audit™ | Brand Equity Blueprint™ | Brand Equity Partnership™ | |
|---|---|---|---|
| What it is | A written diagnostic of your brand | Your core brand strategy, identity and communication tools | Ongoing brand direction, creative support and implementation |
| Price | Free | £7,500 for one brand | £18,000 for six months (equivalent to £3,000 a month) |
| Payment | None | Paid upfront | Paid upfront for the six-month term |
| Timing | Typically within two working days of your completed form | Typically 4–6 weeks from cleared payment | Six months, then renew or conclude |
| Best for | Finding out where your brand is costing you | Firms that need a brand built or rebuilt properly | Firms with a core brand that needs applying consistently |
Specific assets, formats and capacity are set out in each engagement’s agreed scope.
Who you work with
- strategic branding practice, led by founder Stuart Crawford
- Since 2009
- completed identity projects
- 300+
- countries where clients are based
- 21
- from 87 Google reviews (checked 11 Oct 2026)
- 4.9/5
Questions about the Partnership
How much does the Brand Equity Partnership™ cost?
£18,000 for a six-month engagement, paid in full upfront. That’s equivalent to £3,000 a month, but it isn’t a monthly payment plan.
Is it unlimited?
No. The Partnership scope sets out priorities, available capacity and included work for the term. Additional capacity is available by agreement.
Do we need a Blueprint first?
A Partnership works after or alongside the development of the core brand. If your brand needs building or rebuilding first, a Blueprint usually comes before it, or runs alongside it.
What happens at the end of six months?
Each Partnership has a six-month term. At the end, you can renew for another six months or conclude the engagement.
Can it include our website or social media?
Yes, where they’re included in the agreed scope: website and rollout work, LinkedIn and social media materials, and ongoing social media marketing can all be part of a Partnership.
Who will we work with?
Stuart Crawford, founder and Creative Director, leads the strategy and creative direction himself. Tabitha Ayers reviews strategy and art direction, and trusted freelance specialists support where needed.
Plan the next six months.
Tell us what the brand needs to deliver over the next six months, and we’ll set out the priorities, capacity and included work in a written Partnership scope. £18,000 for six months, paid upfront.
Free tools
Not ready to talk? Start with a free tool
Free Brand Equity Audit™
Find out where your positioning is costing you clients.
A three-page written diagnostic of your brand against the firms you compete with, typically delivered within two working days of your completed answers. No sales call, no obligation.