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12 Steps to Finding the Perfect Logo Design

12 Steps to Finding the Perfect Logo Design

With more brands and products vying for visibility online and offline, a perfect logo design will instantly grab the audience's attention and become a business advantage representing your brand's core values. A well-designed logo is more than just a sign; it symbolises the visual brand ambassador representing your business.

It's nice to see a logo that matches your brand's philosophy, but finding the right fit takes time, talent, and know-how. An attentive design process is significant to creating an effective and innovative logo, but what does that development act like? How has it evolved?

The importance of a perfect logo design is second to none in branding. The perfect logo design determines the success or failure of a brand. It acts as a label for your business and conveys its history. However, creating a quirky logo takes much work. 

Some business owners actively participate in the logo design process, while others leave it to professional logo design service providers and regularly share their ideas. The trick is to choose wisely when finding a perfect logo design to provide a sound basis for your marketing strategy. Here are 12 steps for designing a logo that stands out and makes an impression.

This blog post provides simple, clean, and practical logo design tips to find logos for modern brands and progressively classy customers. It gives crucial factors that control the success of a logo, the characteristics of perfect logo design, 12 helpful logo design tips, and the logo design process that logo designers can use to guide their clients from the initial research stages to the final delivery of design and the typical logo design mistakes that you should avoid. 

Experienced designers are always searching for techniques to add value to their work, so we explore some practical options that will give your client's brand a competitive advantage.

First, let's start with the key factors that control logo design success. 

The Important Factors to Keep in Mind That Control the Success of Logo Design 

Logo Design Quote


Scalability is a crucial part when designing a logo. The logo will appear on promotional materials such as business cards, websites, social media platforms, brochures, and billboards. The logo should be transparent, fitted, and just the right size. The best graphic designer will know the different logo designs and have enough experience to meet your design requirements.

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Clean and vibrant. 

The logo should have clear, clean lines and silhouettes. Do whatever it takes to create the perfect logo. The shape of the logo should be closed and thorough. Pay attention to jagged lines and pixels. This will dim the dappled light.

Powerful content. 

Create different ideas and make sure each new approach flows from the other. It is only sometimes necessary to come up with hundreds of ideas before choosing the right one. The basic ideas you provide usually contain everything your audience wants. Nevertheless, numerous resources claim that doing a few sketches will upturn your chances of getting a perfect match.

The Characteristics of Perfect Logo Design

Types Of Wordmark Logos Fonts
Source: ignytebrands

It's essential to keep an eye on an authentic and proven logo design process, but first, you must clearly understand what makes a perfect logo design. When starting a logo design sketch, the blank paper is no license for extreme creativity. A logo must follow a few basic rules to be a worthy brand ambassador.

Follow the five principles of S.M.A.R.T. This helps your brand or product stand out in a crowded marketplace and create lasting bonds with potential customers. 

Simple: Make it easy to understand and easy to recognise. 

Memorable: A perfect logo should be excellent and unique. 

Attentive: Every part of your logo should be well thought out and polished to represent your brand's quality and feel adequate.

Reliability: Versatility and scalability are essential to using your logo on all mediums and dimensions. 

Timeless: The perfect logos are enduring and resist evolving trends. 

For current brands, there are several uses to consider when designing a logo. For example, an airline logo should work as a small icon in a mobile app but look great on a vast scale on the tail of an aeroplane.

12 Steps to Finding the Perfect Logo Design

Letus Logo Design Branding

Know your brand. 

A logo is the first thing your audience will see and remember about your brand. It is, therefore, important that your logo deliver an accurate message about your business. Understand the nature of your industry, your competitors, and your brand. A perfect logo design should match your brand's values ​​and mission.

Find out more about logo design. 

Custom logo design is a procedure, not an artless job. Basic logo design norms can pull the wool over a business owner's eyes. Even if you outsource the logo to a professional design service provider, provide a helpful outline to guide the designer. Understanding the design process can help you decide what to seek in your logo and what to sidestep.

Recognise your targeted audience. 

It can be considered good if the client can understand and memorise the logo. Advertising agencies worldwide vouch for designing a logo that customers can recognise. Knowing your audience will help you choose the right colours, fonts, and elements to incorporate into your logo.

Be inspired by your competitors. 

Retail Logo Design Services

Some brands make logos, and some famous logos make brands. Acquire from the big brands and see how to make it happen. What makes their logo so perfect and well-known around the world? Brands like Coca-Cola, Amazon, and FedEx have become remarkable brands because of their logos.

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Keep your logo design simple and professional. 

Creating a good logo is essential to keep it simple and clean. This means eliminating unnecessary elements that may be difficult for people to understand. Overstuffed or abstract logos will likely lose their appeal and fail to convey their message. Therefore, a clean and professional logo design can be highly relevant to your business message.

It should be versatile. 

Many business owners are opting for a more affordable and versatile design. This is a costly mistake at the end of the day. Standard logo designs are subject to getting lost in the clatter. The basic is choosing a simple logo that works across all mediums. For example, a logo with fewer symbols and colours will be easier for marketing materials such as brochures, social media posts, t-shirts, billboards, business cards, and more.

Try to stand out, but remain appropriate. 

Small businesses need every chance to stand out and build their brand. A unique and artistic logo design provides an individual brand identity. However, the logo must not miss its significance to your business or industry to stand out. As a business owner, you search for a logo that leaves a long-lasting impression on your targeted audience and potential customers.

Think through a text-only logo design. 

Famous Logotypes

Logo designs fall into two general categories: text-only and symbol. Most business owners choose a symbol-based method, but you can also succeed with a text-only logo design. 

Think of companies such as Gucci, Coca-Cola, I.B.M., Canon, and Subway. A straightforward business name is critical to an excellent design typographic logo.

Please check if it is noticeable. 

Clear and straightforward logos are easily noticeable. Customers should be able to remember and recognise your logo and associate it with your brand. Within seconds, customers are inclined to be distracted. So ensure your logo is recognisable within seconds and if it passes the flash test.

Use online services and tools. 

Online logo design services and tools have made logo design quick and easy. With an online logo maker, you can also use its A.I. to create your logo design or create a logo design contest to win your design. Anyone can use the AI-powered logo maker without any design familiarity or skill. These logos are primarily designed by A.I. but can be changed and modified later. Each method creates high-quality designs that are different from the typical online designs.

Accept that this will be the first of a long series. 

History Of The Starbucks Logo

Pick a logo design that can be changed and adjusted as your business develops. Remember that even the most famous brands have logos that have evolved and changed over the years.

Business logos and branding go together well. 

Logo design can be classified as the kickoff of corporate branding. Creating a brand strategy and logo design with a business vision is cheeky. A business with a distinctive and straightforward logo can have a successful marketing campaign that evokes and recognises the brand.

Designing the perfect logo is a never-ending process. Your logo develops and changes with your business. Embrace your ideas and inspiration, create something that will stand the test of time, and showcase your business. 

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A logo design may require several iterations and retouching. Like any graphic, the creation of a logo is subjective. Look for helpful feedback to ensure your logo isn't offensive or ineffective. 

Always remember there are no rules or tips for designing the perfect logo. Instead, it can take effort, money, and time to develop a design that matches your brand's vision and effectively communicates your brand message.

Which Logo Type Is Perfect for Your Business

Lettermark Logo Design

Mcdonalds Logo Design

A lettermark logo is a great way to showcase your business logo, mainly if the name is long or difficult to recall. While this type of logo works well with simple symbols, remember that they don't fully define your business and its mission. 

Wordmark Logo Design

Ibm Company Logo Design

Wordmark logo designs are direct. To give them character and acknowledgement, they rely primarily on the font. Look at the wordmark logo of I.B.M. If your brand has a big name, this will put it front and centre. 

Pictorial Mark Logo Design

Current Apple Logo Design

A pictorial mark is an easily recognisable icon image that graphically represents your brand. You can choose something more straightforward or multifaceted, but select an icon that exclusively connects you to your brand. 

Abstract Logo Design

Abstract Logo Design Chase Bank

An abstract logo is not a recognisable symbol and does not directly connect to an image. Instead, it's a geometric shape, creating something new for your brand. 

Mascot Logo Design

Mr Clean Mascot Logo Design

A mascot logo is a fun way to add personality to your brand. These are usually colourful cartoon characters that signify your brand in a family-friendly and welcoming manner.

Combination Mark Logo Design

Starbucks Emblem Logo Design

Combination marks work just as they say on the box. Combine symbols and wordmarks to create easily noticeable logos. Place the brand name beside the symbol or embed it in a pictorial component. 

Emblem Logo Design

Porsche Logo Design

Like combination marks, emblem logo designs often combine text and graphic elements. They often contain text with symbols and signs, such as caps, badges, and jackets.

Now jump into the logo design process.

The Perfect Logo Design Process

Here are a few steps to design the perfect logo that expresses your brand effectively. 

Discover – Explore your client's business. 

Logo design is more than an art and craft, so you shouldn't discover arbitrary ideas. Aesthetics are essential, but you can't design a logo just for them. A logo should serve a specific business purpose. If you have to develop a business logo every few years, it's a very laborious process. So design your logo once and make sure it lasts.

If you challenge your limits in designing a logo, there is no doubt that it will last. It is not necessary to modify the design one by one. Instead, clearly explain how to create a logo, then move on to colours, fonts, and shapes. 

Illustrators can hold their fire, but designers work differently during the design process. For example, some designers send out the common brief form to fill out, while others make simple phone calls.

Research – Learn more about the industry and know the competition. 

This step aims to identify consumer needs better. Once the customer requirement is ready, the research process begins. You have to know what is necessary and what could be minimised. 

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Remember your competitors' strategy because you want to make something different from your competitors. Step into your customer's shoes and understand the marketplace and competitive trends. This is an essential step in logo design and should never be overlooked.

Brainstorm – Think about graphics. 

Trigger your creative side to come up with logo concepts. Twitch with some sketches in your head and play with colours. At this point, research logos and identify those that reflect your client's business personality. Creating mood boards is one of the effective ways. Mood boards contain collections of ideas to aid in decision-making. As an extra step, you can also share your mood board with your customers to get their opinions.

Ask your client for the review and give comments and suggest thinkable solutions. Brainstorming is a talent. So hang in there. At first glance, this may seem devastating, but researchers have found that the more ideas a person come up with, the better the result.

Sketch – Create a strategy for your logo. 

Design Process Sketchbook Logos

Awaken your internal artist and start drawing. This is where you get creative. The ultimate purpose of drawing is to connect ideas to ideas. The combination of these two elements creates a shape. Some experts stick to sketchbooks, while others enlist the service of an illustrator

Hand drawing is recommended as simple pen and paper allow artistic emotions to flow freely.

You can also decide between symbol games and word games. Sketching a logo can take up much of your day, so remember to take a break. When you take a break, give your brain a break while you come up with excellent ideas, not even brainstorm! Why ask? That's because ideas tend to pop up when you least expect them. Your subconscious might not be aware, but your unconscious is playing a hoax.

Design – Design the perfect logo. 

Now that you have put your ideas onto paper let's pick a few and see how you can create them digitally. You have to be very picky when it comes to logos. Don't design each sketch; only the promising ones will appeal to your client. If you're still unhappy with your logo, you can go from side to side between the sketch and design stages until you find the perfect logo design. 

Once done, go to Adobe Illustrator to design your illustration. The whole phase can take up to 2-4 weeks. Check different variations of the logo until it meets all your requirements.

Approval – Get customer approval/feedback. 

In this step, you will get customer feedback and approval. To provide an enjoyable experience for your customers, prepare a presentation highlighting your logo and its history. Before showing your work to a client, learn some presentation skills. Clients will be impressed by the precision of your presentation. Finally, determine the advantages and disadvantages of the logo design with the client and make any necessary adjustments to achieve the perfect logo design.

Delivery – Last step. 

Once the approval has been obtained, the package can be shipped. The email sent to the client should include style guides and artwork other than the logo files. These guides help customers understand how and where to use the logo. Also, if you use commercial typefaces, let your customers know so they can use them sooner or later.

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Common Logo Design Mistakes to Avoid

A logo is an integral part of a brand. So you have to do it accurately. To avoid some consequences, here are some common mistakes in logo design

  • A generic logo that resembles an imitation of the standard icons and graphics you find everywhere.
  • It cannot be evident because it looks too similar to other companies' logos.
  • It's too precise (like a safety helmet) and looks unprofessional.
  • Too simple and uninteresting. 
  • It does not tell a story and does not convey a personality. 
  • The audience doesn't know how it should be because it's too complicated or busy. 
  • It is not scalable, looks crude, and sometimes malfunctions. 
  • It tells the off-beam story and sets the brand's lousy tone. 

There is a lot to do when designing a logo for a company, so please be careful. Use the eight steps above to gradually and steadily plan each part of your logo's appearance and understand why those design choices were made.

Unleash Your Perfect Logo Design

Once you've put together the perfect logo, it's time to go further and make it work. A logo is essential to any branding campaign. Being effective will help you “sell” your business and leave a lasting impression. So the logo is never the end of your journey. 

Use your logo to create additional visuals, such as business cards and promotional items. A logo is your brand ambassador and the key thing your audience thinks of when they see your business, so it's a great place to start.

Feel free to use the logo in your web presence. This applies not only to your business website but also to your social media platforms. Create apps and other software using your logo as your identity. This may entail a more straightforward, cleaner version of the logo, like the one created during scalability testing.

The more efficient your logo design is, the more impact it will have on your overall brand. Creating the perfect logo is never easy, but it's still within reach. Remember that everything depends on the success of your business. Success is always worthwhile. In this blog post, I've mentioned almost every easy step you need to create a logo that will help your brand grow.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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