Brand Strategy Agency

Our Brand Strategy Design Approach

“A good brand makes even bad advertising look effective.”

Here we will cover some questions about why brands need strategic planning and communication approaches to connect with their audiences. How can you create a unique voice for your brand? And finally, what does it take to build effective marketing campaigns?

What Is Brand Strategy Design?

Before we get started, let's talk more about positioning and definition. Many people equate position as a “position statement” or “the essence of our product”. 

This doesn't seem right because when you think about positioning, it's not about telling others what you stand for but helping them understand better what they should expect based on your expertise. 

So essentially, positioning is about communicating the difference between similar products and services so that consumers know which would be best for them. 

Think of it like this: only one stands out if two car models have the same features at the end of the day. That's where positioning comes in.

When discussing building a brand, we often want to focus on developing our USP (unique selling proposition). However, when starting, before you've established yourself and built up enough credibility among prospective clients, it might be easier to start with positioning instead. 

Once you've grasped what you offer and developed a strong USP, you'll have a more precise direction to follow.

So, back to question number 1: Why do brands need a strategic plan and communication approach to connect with their audience?

Well, without getting too technical, it depends on whether you want to develop a long-term relationship with your existing client base or attract new prospects. 

Communicating well with them over time is essential if you're targeting large corporations or businesses that frequently don't change their suppliers. 

As mentioned above, a Brand Strategy helps differentiate you from competitors and allows companies to make informed decisions about future purchases. 

When dealing with regular buyers, things become less complicated since you usually buy something once every quarter or year anyway, so the importance fades away somewhat.

Another reason why brands need a strategic plan is simply because of growth potential. Most people underestimate the impact of growing revenues and customer numbers on overall budget requirements. 

Many entrepreneurs see themselves running lean operations, which means no fancy commercials, giant billboards, etc. However, their monthly sales suddenly exceeded their expectations when they hit the exponential expansion stage. 

At such a point, those investors who believe in them will demand more money from them, and sometimes these businesses aren't prepared for it. They may either struggle to keep pace with increased expenses or borrow more and more money to support their rapid growth.

Finally, another significant factor that affects brands' budgets is competition. There are plenty of small businesses competing against larger ones for limited resources. The more prominent players generally have more significant financial backing, higher visibility within the market, and potentially broader reach. 

All of which gives them an advantage over smaller enterprises. Unfortunately, while size matters, it doesn't always translate into success. Sometimes, smaller firms outperform larger ones due to superior service, quality, efficiency and innovation.

I hope you understand why Brand Strategy Design is essential to connecting with an audience!

How Can You Create Your Own Unique Voice For Your Brand?

Nowadays, Some brands use trendy phrases and slang to seem cool. Nevertheless, this does not bring any good for establishing a firm grounding for your brand.

Indeed, you want your users to remember and care about it without linking it to integrity problems. Mind you, actions speak louder than words. Accordingly, establishing trustworthiness is paramount when building a steady reputation for your brand.

As mentioned above, clearly understanding what you offer is fundamental. The next level involves identifying the personality type of your brand. Would you prefer fun-loving and energetic or a serious and professional attitude? Alternatively, weird humour may be desirable if it conforms to the company’s mission statement.

To attune with your choices appropriately, ensure that whatever you pick matches well with what you have on offer. Just entertain them; make them smile or laugh even more since people love being entertained and become passionate about issues. Therefore, making someone laugh or smile is the cherry on top because everyone loves being entertained and getting passionate about something.

Furthermore, if no one else has thought of an original idea, selling ice cream while sitting in front of a computer screen won’t work out for anyone.

What Does It Take To Build A Brand Strategy Campaign?

If you're still wondering what it takes to build a compelling brand strategy campaign, ask yourself, “Do I know specifically what I'm doing?” 

If the answer is yes, congratulations, you've probably already done most of the work needed to launch an attractive marketing program. Let me explain further. 

First of all, identify your goals clearly and formulate marketing programs accordingly. Secondly, decide what mediums you want to utilise and determine how to measure results effectively. Lastly, ensure that everything aligns together.

Don't throw different parts of your marketing effort randomly. Instead, tie each part together logically. You'll avoid spending unnecessary money and wasting valuable time following these simple steps.

Your Brand Strategy – Now What?

You must develop a roadmap for your brand strategy and determine how to implement it effectively. 

Inkbot Design is a consultancy firm that specialises in various industries. Another possibility is hiring individual professionals who can help you with different aspects of advertising campaign implementation. Alternatively, some companies prefer running everything internally because they feel this is their duty.

It’s all up to you what is the most suitable!

After all these efforts, the aim is to attract more customers and enhance your brand name positively. How does it feel when someone says,” I saw your ad last week on-site X, so I called you; we ordered item Y online yesterday, but today it was delivered!” 

That is strategic thinking and effective communication at its best!