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What to Consider When Designing a Logo for Your Small Business

What to Consider When Designing a Logo for Your Small Business

Your business logo can make or break it because it tells a story about the products and services you offer. To be precise, it communicates a unique value proposition about your business. It's the first thing potential customers see when visiting your website or physical office.

That's why the business logo is taken as the first salesperson, customer representative, brand builder or marketer. It would help if you considered several tips when designing a premium logo for your small business. And here is what it includes:

Use great visuals

One of the characteristics of a good logo design is a great visual. The symbol on your business logo design is a visual representation of your brand. It tells people the kind of products and services that you offer. You can use simple icons widely known to communicate about the activities of your business. 

Successful logo designs become memorable because they engage the potential audience. They evoke moments, feelings, and thoughts from the potential client's experience. The visual should also be chosen based on the brand guidelines to create a coherent narrative across all encounters with the logo.

Keep your logo clean

Social Media Logo Design Branding

Do you want to ensure that people can see your logo from a distance? Then, you must ensure that you keep the design process clean. This proves that you don't need many colours and symbols to create a great logo. Instead of adding too many colours, you can use space to keep your logo design clean. That's especially when designing a logo, or brochure, printing a t-shirt and designing a poster.

Keeping your logo design clean makes it possible to integrate the business logo into disparate designs and formats. Incorporating too much into a logo design ignores the true purpose of the business logo. So, ensure that you keep your logo design simple, timeless, and versatile if you want it to serve you for an extended period.

Make use of great shapes

Suppose you are wondering what great shapes a logo should include! Using great shapes is one of the best tips for designing a logo. Shapes allow you to think outside the box and create unique and great designs. 

The logo's shape sets the tone for your business beyond the realistic aesthetic appeal. Research on several visual communications states that specific shapes hold associations in the human brain. They can amplify the intended message to the target audience.

Using the creative shapes in your small business logo changes how it looks and how the logo is perceived and understood by potential clients. Do not use black and white shapes only. Add different colours, fonts, and imagery to take on other connotations and meanings.

Think about the target audience

These are great logo-making tips you can apply in your design process. Here, you have to make sure you think about the intended users. Are you just going to use the logo on the products and office alone or still on the website page? It's good to understand that you promote your small business when designing a logo. 

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Suppose you are targeting a lot of potential clients! You need to create a logo that will look great on business cards. After all, the buying decision is in the hands of the clients, and your objective is to ensure that you have a logo that engages, converts and connects with many potential customers.

Consider the colour of the logo

Colour Psychology In Logo Design

Considering the logo's colour is one of the small business logo ideas you can quickly implement in the design process. Culture affects colour perception, and that's why when adding colour to your logo, you need to be sure that your target customers perceive the selected colour positively.

Understanding the psychology of colour can be a valuable asset for good design logos that represent the company's brand. When you choose the right colour, the audience will instantly know who you are, what you're about, and what you do. Sometimes, the wrong colours drive clients away.

Be literal with your logo

Being literal means that you should include the image of the products and services you offer on the logo. This is a simple and easy task and one of the best tips for designing a logo. If the name of the small business represents a well-known product, then make that thing your logo. This is just an obvious tip. It's all over the world, with significant businesses using it to take the tone of the business to another level.

It makes it easy for the customers to know what you do as they can easily relate it to an already known product. But if you have a complicated product line, it can be very challenging to find a literal logo that suits your small business. That's why you should carry out extensive research about the best logo for your products.

Consider your competitors

Sometimes, you may be thrust into the business and find out that your competitors have already used the logo you had settled for. Maybe, it was the easiest thing the customers could have understood easily. Using a logo that belongs to your competitors may attract serious legal issues, and your business can be fined for infringement of copyrights. 

Learning about your competitors is a great way to understand how to design an excellent logo for businesses differently. Work on the logo design ideas for business to ensure no one will sue you after establishing. This way, you can design a logo that customers can easily understand creatively.

Avoid major cliches 

Arc Logo Design Cliches

It's much easier said than done. Most companies have used blatant cliches or blatant contradictions. You may know that different symbols represent ideas, but they cause much confusion to the target audience when used together. That's especially when the images are overused. Instead of using blatant cliches, get creative with the type of design you are trying to create for the logo.

This is only possible when you understand the message you are trying to pass to the target audience. What are the company's values that set you apart from the competitors? Then, try to understand whether what you are trying to say makes sense to the customers. This is an excellent way of designing a logo.

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Choose your typeface carefully

Now that most of the points written above focus on putting the potential clients in the right mental headspace, this point focuses on specifics that aid the process of the log design. And one of the best tips for designing a log is to choose the typeface carefully. The words that spell out your company are critical when planning a successful logo design process.

But how do you design a logo with a great typeface? You have to try all the available options and consider a typeface that can integrate easily with the logo design. Check out what the other companies have done and try to understand how their typeface is unique. The typeface should be easily seen from far and written in a different colour from the background.

Make the design active

Are you stuck on designing a logo? One of the best ways to achieve this is by making the design active. The worst thing you can do to your logo design is make it passive. But what does an active logo look like? In most cases, active logos are the ones that feel like they have some movement. Great logo designs make the company feel like it's going somewhere.

Ensure you research extensively to understand the best logo you can use for your small business. To be precise, the design of the logo needs to create a perception of action in the readers' minds. This way, you won't have to spend much effort carrying out market campaigns for the products and services.


There are many things to consider when designing a logo. If you are wondering how to design a great logo, you can follow all the points that have been outlined in the above points. You will succeed in creating a great logo design for your small business. Remember that your logo represents the values of the small business and influences the customers' purchasing choices. 

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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