How to Design a Flyer People Will want to Take
With everything being online now, it is incredible how business flyers managed to keep their popularity for bringing people’s attention to the product or service.
It does not cost much and requires a little effort for a significant impact.
People love things they can touch, especially with brightly designed information on them.
Some things are just meant to stay, and a flyer, as an effective marketing strategy, is one of those.
Let’s go through some tips on how to design a flyer that serves a marketing purpose and get to be taken, read, and looked through.
To make the flyer that will get into the category “oh, could I have one more?” you have to take care of various graphic design specifics.
Depending on its marketing purpose ( business flyer, product flyer, event flyer, sale flyer), you have to think through every line, letter, and square.
Turn for help to graphic design apps that will provide you with an opportunity to choose flyer templates, fonts, images, colour patterns, frames, etc.
Graphic design app Crello has a magnificent collection of flyers that might inspire you to create your particular one and customise Crello’s tools to your needs.
Any flyer will benefit from your solid knowledge of your target clientele.
The information about age, gender, consumption preferences, socio-cultural background, and purchasing abilities.
This data will equip you with how the information on your flyer is going to be placed.
What colours are implemented, what choice of style will emphasise the message best?
Operating the information about your audience masterfully lets them see the flyer as if it is created directly for them.
The feeling of personal address makes the beholder proceed with whatever is written on.
When creating a flyer and getting excited with all the tools out there, make sure not to get carried away, forgetting your brand image.
Depending on the purpose of your flyer, your targeting segment, and your decided design structure, you still have to place recognisable elements that tell precisely whom this flyer belongs to.
CTA (call to action) and contact information
You are sending a clear message to your audience.
People love seeing how they can use this flyer exactly.
For that, there must be a call to action section.
Maybe it has a QR code, or perhaps it gives a code for the discount.
Print something like “it’s time to put yourself first”, “get that smile on your face”, “isn’t it a time for a massive change?”, “start living in the house of your dream right now”, etc.
It can be anything as long as it triggers a person to perform the desired action.
Also, make sure to place a piece of contact information so that people can easily find you and ask questions for further clarification.
Your phone number, messengers, email that work presently help to gain trust for your company and show more interest in whatever is offered on your flyer.
Have a section on your flyer with happy, smiling people, who in brief, but informatively, share their excellent experiences from visiting your yoga retreat last time or buying real estate from you.
Of course, it should be genuine clients of yours and not random faces downloaded from the stock images library.
Also, basic contact information, happy clientele proofs gain trust and the desire to experience that success themselves.
Make it simple
It is tempting to load the flyer with so much information and the latest graphic design trends so that people are left to do nothing else but stop and grab it.
However, sometimes extreme complexity may cause quite the opposite turn of events.
An acid mixture of colours, wrong font combinations, too many graphic elements that exclude each other when brought together, lots of letters that are hardly possible to process even without a horribly thought through colour palette.
The chance that such flyers will get smacked and thrown away are high-rated.
All the budget spent will be money down the drain.
Every time you feel an urge for “let’s do more”, place yourself in the shoes of a potential customer and ask yourself whether you will even bother looking at it.
As we can see, one should never estimate a flyer’s potential in developing an effective marketing strategy.
The beautifully designed piece of high-quality paper containing only relevant information will surely attract people to whatever your plan is.
Exact information means to contact you, and proof of you being good at your business will let potential clients trust you.
Therefore to consider you for solving their pains via approaching your company and seeing what you have to offer personally for them.
That’s how a flyer may serve in starting the gear that will yield a high ROI.
Do you have any more tips on how to design a flyer for your business that works? – Let us know below in the comments.