Buyer’s Guides & Commentary
Brand Due Diligence Before an Acquisition
Brand due diligence provides decision-makers with a disciplined way to test whether goodwill is real, controlled, defensible, and capable of surviving the transaction.
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Mergers & Acquisitions
Consolidation, acquired identities, naming and brand integration. 6 Inkbot Design articles on mergers & acquisitions for professional services firms.
Brand Strategy
Pre-Merger Brand Strategy Starts With Governance, Not Design
A law firm merger creates decisions about naming, positioning, partner authority and client confidence. Those decisions need to happen before the new identity is commissioned. This guide explains how Managing Partners can establish brand decision rights, assess existing brand equity and agree on the future firm's market position before completion.
Specialist Branding
Law Firm Merger Naming Strategy: Combined, Retained or New?
A law firm merger name should carry forward the recognition clients already use, rather than split visibility among partners. Compare combined, retained and new names against evidence from clients, referrers and existing enquiries. Then approve a transfer plan explaining what continues, what changes and how people find the right team afterwards.
Buyer’s Guides & Commentary
Global Brand Architecture: Choose the Right Name for Each Market
Global brand architecture determines which reputation leads in each market. Before renaming an overseas acquisition, assess what buyers recognise, what reassurance the parent adds and what could disappear with the local identity. Use those findings to choose a naming relationship, assign approval rights and set conditions for any later migration.
Brand Strategy
Endorsed Brand: What Is the Parent Actually Vouching For?
An endorsed brand keeps its own identity while a parent brand provides visible backing. For professional services firms, the decision should turn on a specific promise clients can recognise and the parent can deliver. This guide explains when endorsement helps, what to retain, and how to govern the relationship responsibly.
Brand Strategy
M&A Brand Architecture Strategy: The Retention Trap
M&A brand architecture strategy is the set of decisions about which acquired names survive, merge, or disappear after a deal. In regulated advice firms, those names often hold the client relationship. Treating brand architecture as a marketing exercise rather than a retention one is where acquirers quietly lose deal value.