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Top 10 Luxury Brand Logos for Design Inspiration

Top 10 Luxury Brand Logos for Design Inspiration

Luxury brands are often associated with expensive goods, but there are ways to design products with a luxury feel without breaking the bank.

Whether you're looking for a logo design for your brand or simply a refresher on some of the most well-known logos, there are few things as satisfying as a well-designed logo. If you're designing your logo for the first time, you may feel intimidated, but plenty of resources are available online to help you get started.

This article will look at the top 10 luxury brand logos and try understanding what it means to have a luxury logo design.

What makes a luxury brand?

Luxury Brand Positioning Map

A luxury brand is known for its quality, luxury and exclusivity. These products are often expensive, but they are also thought about highly by the owner, so they are generally more durable and long-lasting than cheaper products. This means they are more likely to stand the test of time and be passed down through generations.

Luxury brands come in many shapes and sizes. They can be based around a product, such as high-end perfume or watches, or around an aesthetic, such as handbags or jewellery. For example, Gucci is known for its extravagant and luxurious lifestyle. It produces clothing and accessories seen as luxury items, and its designs reflect this.

So how does the world of luxury compare to the rest of us? A luxury brand is just like any other company. It has a goal and a vision. It needs to make money to continue to thrive. The critical difference is that it has to produce something beautiful, valuable and desirable. It has to satisfy its customer's desire for luxury. Luxury brands are known for their exquisite quality and unique design. 

Many different companies specialise in producing luxury goods. The most famous include Louis Vuitton, Burberry, Tiffany and Gucci.

What are the key elements that create luxury brand logos?

Creating a luxury brand begins with choosing the right business concept. Luxury should be associated with the best service and products. The public must recognise the brand as luxurious and a status symbol but with the added value of offering a unique experience to customers.

The main objective is to offer high-quality products and services with a unique appeal. The most important rule is this: “If you can afford it, you can't afford not to buy it.” I am confident that if we keep the quality high and the price reasonable, our customers will buy our products.

I believe that luxury has a role to play in the business world. We spend money on our homes and cars, but we do not consider ourselves rich. Luxury products and services are now a way to stand out from the crowd and attract new customers.

As the world becomes more competitive, I think it is inevitable that companies will offer luxury products and services. We will never be able to afford to lose our competitive edge. We must find a way to stand out from the rest.

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Top 10 Luxury Brand Logos

Chanel

Chanel Logo Design

The logo of the famous French fashion house Chanel was designed in 1925 by the legendary fashion designer Coco Chanel. Chanel's simple and elegant design became the emblem of a new era, ushering in a new era of sophistication and the beginning of a new type of feminine beauty. As a pioneer of fashion, she was ahead of her time.

Her philosophy of “Less is more” and her motto of “There is no reason to copy; it is enough to do it better” embodied a fresh new approach to life and style.

Today, Chanel has become synonymous with the epitome of luxury. The Chanel logo is simple, solid and bold, reflecting the brand's spirit.

In the early days, black colour, worn only for mourning and religious purposes, did not match the elegant lifestyle of Coco Chanel. She introduced the concept of a “little black dress” and forever associated the colour black with the brand.

Louis Vuitton

Louis Vuitton Logo Design Luxury

Louis Vuitton is a classic brand that is popular among fashion lovers worldwide. It's so well-known that their luxury brand logos are used by various companies, from high-end fashion houses to luxury accessories brands. In other words, it's a brand synonymous with quality and luxury.

The simplicity of the Louis Vuitton logo is a big part of why it continues to be a go-to brand for all kinds of businesses. The iconic bag is easy to recognise and stands out from the crowd, which means it's perfect for businesses looking to make a statement. It's also a bit unique since it's not as flashy or elaborate as the logos used by other high-end brands.

Gucci

Gucci Logo Design Luxury Brand Logos

The Gucci logo has become so synonymous with luxury fashion that it's often used to describe any high-end item in the clothing, shoe, and handbag categories. The double-G Gucci logo has appeared on everything from jewellery to watches and even on a few automobiles. As a result, the symbol is recognised around the world.

The Gucci logo, however, did not start as a brand icon. The double-G was only introduced as a mark for the brand in 1933. Before this, they associated the Gucci brand with the name of its founder. They also used the logo to create the company's trademark, which read “G.G.”.

Tiffany

Tiffany Co Logo

The Tiffany & Co. logo is a famous symbol of elegance and class. It results from a creative collaboration between the graphic designer Ed Benguiat and the company's CEO, Charles Lewis Tiffany.

The Tiffany & Co logo comprises a unique typeface, a distinctive colour palette and a well-known key. The typeface was designed in 1974 by Ed Benguiat. He was inspired by the handwriting of Charles Lewis Tiffany, the company's founder.

The brand's iconic colour, Tiffany blue, was registered as a trademark by the company and never left its packaging. It is a “must have” background Tiffany colour, which makes a great contrast with the black wordmark.

A key representing the diamond key, a symbol of love and unity, completes the iconic logo.

Yves Saint Laurent

Saint Laurent Logo History

In 1962, the Yves Saint Laurent logo was launched with a monochromatic composition featuring the designer's name in all capitals and an emblem made with just three letters of the designer's name: YSL. 

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The logo had the designer's name in all capitals, and the typeface, which looked like New Yorker, was a custom typeface. The wordmark had the first letters of each part enlarged. Regarding spacing, the three parts of the designer's name are placed close to each other, with no additional separation. 

The logo was updated in 1992 when they added the full name of the fashion house to the emblem. In 2012, they refreshed the logo – it retained the original colour palette, but they wrote the name in bold sans-serif letters. The upper line of the logo had its letters in Neue Helvetica enlarged and uncluttered. At the same time, the “Paris” tagline, also in uppercase, was executed in a modern serif typeface, which was pretty similar to Copperplate Gothic Std Bold, and has its letters placed far from each other, which adds air and lightness to the image.

Hermes

Hermes Symbol

Initially, it was just a carriage goods manufacturer. Nowadays, it is an exclusive designer of the finest fashion goods. The brand is named after Thierry Hermes, the company's founder. The company's emblem reflects that it is a car accessory maker for the aristocracy. 

As time passed, the emblem changed slightly. There also were some vintage variations. Today, the logo is a sophisticated vignette with an “H” in the middle. However, it remains the most beautiful symbol of the company. It is woven so that we can find it in several forms, but it never looks ugly.

Versace

Versace Logo Design Branding

In the early years of the design house, Gianni Versace wanted the company to look like himself, so he named the company after his name. He also chose the name ‘Versace' because the name was similar to ‘Giovanni'.

As the company continued to grow, it decided to change its name. It initially changed the company's name from Gianni Versace S.p.A. to Gianni Versace SpA. The initial change was unsuccessful, and the company reverted to the Gianni Versace name in 1992.

Gianni Versace wanted the company to look like Medusa. The company would continue to use Medusa as a symbol of power and beauty.

Prada

Prada Logo Design

The initial Prada logo included a house of Savoy crest, a letter P, and the words “Prada”. After the company became an official clothing supplier to the Italian monarchy, it was granted permission to add the royal heraldry to its logo.

As a result, the company was allowed to incorporate the Savoy coat of arms in the logo. The royal symbols helped the company to gain recognition. However, as the brand grew, so did the competition. The company had to compete with other luxury fashion brands, including Cartier, Dior, and Fendi. Therefore, in the 1960s, they redesigned the Prada logo. The design included a rope, a coat of arms, and a curved P. The design also removed the name “Prada”.

The brand then gained momentum with the addition of the ellipse in the logo. By the late 1980s, they had changed the logo yet again. The company decided to drop the royal symbols and only retained the name “Prada”.

Givenchy

Givenchy Logo

The Givenchy logo is a classic. It has changed very little over the years, remaining the same. Yet, the minor update happened in 2003, fine-tuning its identity.

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This logo is simple yet eye-catching. The designer created it to represent the founder's initials. So, it comprises the founder's name—G—in two different ways. First, it comprises a sans-serif type, which is executed in caps. Then, it is mirrored by the word—Givenchy. So, it's an example of an asymmetrical design.

Sometimes, the logo is accompanied by the word—Paris. This pays tribute to the country's capital city, a reminder of the founder's birthplace.

Furthermore, the brand uses a different logo for its perfume products. Its wordmark cannot fit the frame size, so the designer replaced it with a graphic mark—G. This is the brand's icon.

Armani

Giorgio Armani Logo Design

Armani has become one of the world's biggest names as the first Italian fashion label to establish separate divisions.

The emblem is a stylised eagle which is turned right with wings spread. The legend says the eagle is a tribute to the U.S. as it is the largest trading partner. However, the eagle looks to the east, so it is just another beautiful story.

How to design a luxury brand logo?

Luxury brands have become a big part of the consumer landscape. Luxury brands are known for high-end products, ranging from cars to shoes to clothing to accessories. Most luxury brands have distinct identities, but how do they design their brand logos? Here are five tips for designing your logo:

1 – Focus on branding

Luxury brands want to be unique, not just copycats. They want to stand out from their competitors, so you must build a logo that conveys the brand's essence and makes it memorable. When you see a luxury brand logo, you think of “luxury” and not “cheap.” Make sure your logo conveys luxury and that it's a logo that's easy to remember and recognise.

2 – Use strong typography

Your logo should communicate your brand in a fun and bold way. Don't be afraid to use the full range of typography, including letterforms, colours, and textures. Choose fonts that look great in large and small sizes that fit the brand's personality. The font of a luxury brand is likely to be formal and polished, whereas a regular font might look too casual.

3 – Keep it simple

Luxury brands tend to focus on the essentials, not on unnecessary flourishes. They want a clean and simple logo with the right details. Look for balance, keeping the design simple enough to read but adding a few subtle touches, like a slight hint of colour, to give the logo a sense of personality.

4 – Match the brand's colours

Luxury brands often match their colours to the season, the event, or the product. They also use a limited palette of colours to avoid the appearance of clutter or chaos. When choosing colours, be aware of how the colour of your logo relates to the rest of the brand.

5 – Think like a designer

Make your logo something you want to use on your clothing or website. Create a beautiful and professional logo, even if you intend to use something other than that context.

What Are the Best Luxury Brands?

Pure Luxury Business Card Design Services

In today's world, luxury has become a lifestyle rather than just a collection of products. Luxury brands are known for their high-end products, ranging from cars to shoes to clothing to accessories. However, luxury brands also include things like hotels and restaurants. They want to stand out from their competitors, so you must build a logo that conveys the brand's essence and makes it memorable.

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The following are five popular luxury brands and the unique qualities that make them stand out:

1 – Hermès

Hermès is the oldest and most prominent fashion brand in the world. Today, it's known for its handbags, scarves, silk ties, and jewellery. Initially, it was a small leather goods company in Paris in the 19th century. Today, it sells products in over 80 countries, including Japan, Russia, and South Africa.

2 – Cartier

Cartier is one of the most famous luxury jewellers in the world. Founded in 1847 in the French city of Bordeaux, it produces timepieces and jewellery with various materials, including silver and diamonds. Cartier watches are considered some of the best in the industry, and its jewellery is considered some of the best in the world.

3 – Louis Vuitton

Louis Vuitton is the first luxury brand to use “Vuitton” as a brand name, and it continues to be one of the most recognised luxury brands. Louis Vuitton was founded in 1854 in the French city of Lyon by a silk manufacturer named Adolphe Vuitton. Since then, it has created iconic luggage for travellers around the world.

4 – Rolex

Rolex is the oldest watch brand in the world. It was founded in London in 1905 by Hans Wilsdorf and Frederick Charles Richard, who made luxury timepieces from stainless steel. Today, it's known for its watches with black or white dials. In 2005, it bought the watch brand Panerai, giving it an edge in the luxury watch market.

5 – Tag Heuer

Tag Heuer was founded in 1858 in the Swiss city of Geneva by a watchmaker named Jean-Claude Heuer. Today, it's known for its classic watches, with black or silver dials, often with chronograph features. It's a subsidiary of the luxury conglomerate LVMH, which includes brands like Dior and CĂ©line.

Conclusion

The top brands in the world offer us something we all want: happiness, luxury, and success. They create a sense of belonging and inspiration and provide us with something to aspire to. 

When we see the logos of these luxury brands, we are reminded that we, too, can accomplish more than we think. We can find success, happiness, and meaning in our lives. So, look at these logos next time you need some design inspiration.

Don't be fooled by these luxury designer brand logos. They're all great for inspiration, and I hope they'll give you some design ideas.

Photo of author

Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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