Fashion, being what it is, comes and goes – giving us the phrase ‘being in fashion’.
The idea of trends or styles that only last a short time before becoming dated is entirely incongruent in the world of logo design.
Successful fashion logos tend to be the ones that are iconic, simple and classic – they can adapt to fit any trend while remaining faithful to their constructed design base.
Ironically, some of the best fashion logos have retained their original clothing logo over decades, showing the quality of the symbol.
Below I will outline my favourite clothing brands and fashion logo designs of all time.
1 – Helly Hansen Logo Design
Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made from linen soaked in linseed oil.
Today they are recognised for outdoor sports gear, waterproof fishing gear and apparel for the sailing and snow sports community.
The creatively combined HH fashion logo design splits at the diagonal to present a unique and memorable mark for the brand.
Set in Helvetica Bold, the logotype shows balance, with boldness, often set in the red and white associated with Switzerland.
2 – Hugo Boss Logo Design
One of the most easily popular and instantly recognised fashion brand logos in the world, Hugo Boss AG was founded in 1924 by the legendary fashion designer Hugo Ferdinand Boss.
The logotype is incredibly simple, set in a customised Univers typeface, in black and white.
This represents integrity, elegance and excellence in the brand interpretation.
3 – Ray-Ban Fashion Brand
Ray-Ban is a brand of sunglasses and eyeglasses founded in 1937 by American company Bausch & Lomb.
Their custom, cursive logotype presents a brand that’s casual, optimistic and a little laid-back in their style, even if the products are meticulous and luxurious.
4 – Alexander McQueen Logo Design
Alexander McQueen is a British luxury fashion Brand founded by designer Alexander McQueen in 1992.
The deceptively simple logo design is set in Times New Roman, known for its legibility and formal style.
Inserting the ‘c’ into the ‘Q’ suggests the idea of the ‘seed-like’ potential to grow into an internationally renowned fashion brand that it is today.
5 – Bulgari Logotype Design
Bulgaria is an Italian jewellery and luxury goods brand that produces and markets several product lines including jewellery, watches, fragrances, accessories, and hotels.
The trademark is usually written BVLGARI in the classical Latin alphabet and is derived from the surname of the company's Greek founder, Sotirios Bulgaris.
I wasn’t able to find the typeface used in the Bulgari brand logo, which may, in fact, be bespoke, but a close variant is ‘Times Small Text’ by Monotype.
6 – Hollister Fashion Logo
Hollister is an American lifestyle brand owned by Abercrombie & Fitch Co.
The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand through its SoCal-inspired image and casual wear.
Conceptually, the Hollister fashion brand is based on a fictional character called John M. Hollister, a boy who spent his days surfing and having fun on the beach.
When he got older, he opened a shop in California, naming it after himself. This fictitious backstory creates an interest with the public, setting it aside from competitors.
7 – Chanel Fashion Branding
Chanel is a famous French fashion house, known for its “haute couture”, ready-to-wear apparel and fashion accessories.
It was founded originally by a Parisian named Coco Chanel, who actually designed the logo herself in 1925.
Consisting of two interlocked, mirrored letter ‘C’s it has become one of the most iconic logos in the fashion industry.
A recurring story implies that the Chanel logo was inspired by that of Château de Cremat; a pair of intertwined Cs.
8 – Nike Logo Design
Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.
The Nike “Swoosh” is a corporate trademark created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University.
The company executives selected the mark now known globally as the Swoosh, paying her $35 ($206 in 2015 dollars) for her services.
9 – Superdry Branding
SuperGroup is a British international branded clothing company and owner of the Superdry label.
Superdry products combine vintage Americana styling with Japanese inspired graphics.
[The Japanese characters] read “kyokudo kanso (shinasai),” translating roughly as ‘maximum dry’, followed by the imperative form of ‘do’, bizarrely placed in brackets. This is apparently a bad attempt at translating ‘Do Superdry’ into Japanese – presumably achieved with the help of a dictionary rather than by anyone with knowledge of the language.
10 – Levi’s Classic Logo Design
Levi Strauss & Co. is a world-renowned American clothing company.
Established in 1853 by Levi Strauss, the company is best known for its Levi’s brand of jeans.
Whilst the denim jeans were patented in 1873, it took 63 years for Levi’s logo design to be constructed.
What is your favourite fashion brand or clothing logos design? Do you buy clothes simply for the logo design?
Leave a comment below.
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