How to Use Micromarketing: 5-Step Guide for Small Business
Micromarketing—the strategy of targeting highly specific, niche audience segments—is how you compete and win. It’s not about a smaller budget; it’s about a smarter one.
Apple Pencil vs Logitech Crayon: A Designer’s Verdict
As a design agency owner, I’ve bought both. My verdict? The Apple Pencil is a specialist’s instrument. The Logitech Crayon is the durable, cost-effective workhorse for 90% of business and design tasks. This is the no-nonsense guide to which one you should actually buy.
Animated Logos: Worth the Hype (and Cost)?
Stop wondering if you need an animated logo. This direct, no-nonsense guide for entrepreneurs reveals the real costs, the technical traps (Lottie vs. GIF), and when it’s just a waste of money for your brand.
AI in Graphic Design: A Guide for Business Owners
As a design consultant, I’m tired of the “AI will replace designers” nonsense. The truth is far more practical and, for a business owner, far more dangerous if misunderstood. This guide gives you the ground truth.
25 Best Fonts for Logo Design (And How to Choose)
Most “best fonts for logo design” lists are useless. This is a practical field guide on how to choose a typeface that actually works for your business, from scalability to licensing.
Why the Disney Logo Design Is a Business Asset, Not Art
The Disney logo’s history is a 100-year masterclass in strategic adaptation. We break down the evolution from a simple signature to a global icon and show you what your small business must learn from it.
Business Networking: Why Your Brand Is Your Best Networker
Most business networking advice is toxic garbage. It encourages you to become a “card collector” or a “LinkedIn pest.” The truth is, your network is a reflection of your brand. If your network is full of time-wasters and price-shoppers, it’s a branding problem.
How to Create a Brand Positioning Statement in 5 Steps
Tired of vague marketing? A brand positioning statement is your internal compass. It’s not a slogan; it’s the single most important decision you’ll make, dictating your logo, your messaging, and who you attract. Here’s how to write one that works.
Is AI Design Good or Bad Business? An Honest Verdict
Is AI design good or bad for your business? The hype says it’s a revolution. As a brand consultant, I see the reality: it’s a powerful tool for acceleration, but a terrible one for creation.
The 7 Best Sketching Pens for Artists & Illustrators
Stop chasing the “magic pen.” As a brand consultant, I’ve seen more bad ideas sketched with expensive tools than I care to count. The right pen isn’t about price; it’s about purpose. Here’s my no-nonsense breakdown of the 7 best sketching pens that actually serve the graphic design process, from logo concept to vector.
