Top 8 White-Label eCommerce Marketplace Solutions

With the eCommerce industry flourishing profoundly, there has been the rise of several unique and impressive eCommerce marketplace solutions that fall under the open-source, SaaS and white-label categories. 

While open-source solutions like OpenCart and osCommerce were the standard in the ‘90s, SaaS products like Shopify and BigCommerce dominated the industry in the 2000s. 

On the other hand, white-label eCommerce marketplace solutions gained popularity in the past decade with the emergence of several leading solutions like Arcadier, Yo!Kart and Kreezalid. 

This article has discussed the need for white-label solutions, their benefits, and some of the leading eCommerce marketplace solutions. 

What are white-label eCommerce marketplace solutions?

eCommerce marketplace solutions are software that enables the digital transformation of retail and wholesale marketplace operations. 

According to Wikipedia, a marketplace is a location where people sell various types of goods. Similarly, an eCommerce marketplace refers to a website where multiple sellers or vendors can sign up to sell or rent their products. 

A white-label eCommerce marketplace solution makes this offline to online transformation possible. The term ‘white-label’ refers to a readymade software that you can simply rebrand to sell your products. 

Thus, in layman terms, to start an online marketplace, an entrepreneur only needs to purchase a marketplace solution (which is in-built with features like product catalogue, payment system and order management) and upload their trademark symbols and other business information.

On an eCommerce marketplace platform, the owner generally earns via commission and has secondary revenue streams like paid advertisements and membership subscriptions.  

Once the owner has set up and configured the marketplace, they can invite vendors to sign up and upload products to start conducting business. 

Who needs a white-label eCommerce marketplace solution?

Minimal Ecommerce Website Design

Due to the practicality and versatility of white-label eCommerce solutions, these are required by various types of individuals/entities for various reasons.

  • Entrepreneurs and solopreneurs often require a white-label solution to liquidate the technicalities associated with SaaS and open-source software, such as lengthy development processes and the need for in-depth information gathering. 
  • White-label marketplace software is also in high-demand among software development companies requiring a solution to sell to their clients. Doing so saves both the resources and time of the company while providing them with a high-profit margin. 
  • Lastly, freelancers with occupied schedules and unrealistic deadlines also use white-label solutions to meet the demands of their clients. This assists them in upkeeping their freelancing profile while maintaining their reputation on freelancing portals like UpWork and Freelancer. 

Benefits of Using White-Label eCommerce Solutions

Apart from a readymade design and base features to start an online marketplace, white-label eCommerce solutions also offer the following features:

Highly-Scalable: Leading white-label software companies provide the option to customise and add or remove any features from the solution. While some of these companies may provide customisation at an additional price, this option alone makes the solutions highly scalable to meet your business requirements.

Time Efficient: Even when white-label eCommerce marketplace solutions are sold with significant customisation, they aren’t required to be developed from scratch. A large chunk of source code is already prepared, making additional customisations with white-label marketplace solutions time efficient. If no customisations are required, you can set up these solutions within two days. 

Don’t Require Technical Expertise: A common reason why entrepreneurs hesitate from investing their money in open-source solutions is because of the technical skills they require to build a marketplace. On the flip side, any individual with basic computer knowledge can access and use white-label software, an easy-to-use dashboard and import/export product catalogue features.

One-Time Payment: Most white-label solutions come with a one-time payment. This means that you can obtain their lifetime license with a one-time payment. 

Leading Marketplace Solutions of 2021-2022

Modern entrepreneurs today prefer a software solution that is easy to use and generates a satisfying ROI. 

In 2021, there are several such solutions that partially or entirely meet such needs. We have put the best ones together to give you a precise idea of the white-label solution you should use to start your marketplace.

1. Yo!Kart

With separate modules for the admin, vendor and buyer, Yo!Kart is a fully-customisable white-label solution to launch a versatile online marketplace. Its admin dashboard includes all the essential features required for product, order, vendor and sales management.

It also supports advanced analytics to help an entrepreneur increase their sales. Yo!Kart also has provision for multiple revenue streams and comes with both PWA and native mobile apps.

Technology Used: Based on the FATbit framework (FATbit framework is a PHP-based structured platform with high flexibility to develop custom web apps).

Key Features: 

  • Customer Order management
  • Users management
  • Discount coupon management
  • Multilingual and multi-currency functionality
  • Geolocation & Pick up at Store
  • Separate Vendor Store-fronts
  • Simplified tax management
  • Ready Apps for buyers and sellers:
  • Abandoned Cart Recovery

Integrations:   Taxjar, Avalara, ShipStation, AfterShip, QuickBooks, Stripe Connect

Support: Comes with 1 year of free technical support via email, voice and video call.

Pricing: $999

Top Clients: UNI Diamonds, MyCart, Pendazi, Voyij

Pros: Multilingual and multi-currency functionality, dedicated mobile apps, split payments, pre-integration with major APIs

Cons: Expensive themes, paid upgrades

Website URL:


Yo!Kart is a standalone marketplace solution for both startups and well-established businesses. Along with all the essential features in its default design, it is also fully customisable to support any additional functionality.  

2. CSCart

CS-Cart is marketplace software that comes with drag and drop customisation. It claims to have full features out of the box and is also mobile-friendly.

The team behind CS-Cart guarantees four significant updates in a year, which ensures that your marketplace always stays updated with the latest advancements. For quick updates, you can visit CS-Cart’s app store and install various free and paid add-ons.

Technology: MCV, MySQL, PHP, Smarty and JavaScript

Key Features: 

  • Vendor payout system
  • Vendor plans
  • Vendor geolocation
  • Admin product approval
  • Reports and statistics

Integrations: PayPal, Stripe Connect, MailChimp, MYOB and QuickBooks

Support: Comes with 90 days of free technical support via chat and email

Pricing: Starts at $1450

Top Clients: Peoples Kart, Bali Holiday Villa and Kate's Clothing

Pros: Drag and drop functionality, themes store

Cons: Expensive customer support & Annual upgrade fee. Also, the starter plan misses some basic features. 

Website URL:

Verdict: CS.Cart is loaded with various features to simplify eCommerce operations. You can use it to turn any website into a successful eCommerce store. It is suitable for small to midsize businesses. 

3. Growcer

Growcer is a white-label hyper-local grocery marketplace software specially designed for entrepreneurs, C-level executives, and enterprises (of any size) to start a grocery ordering and delivery marketplace in any language and anywhere globally. 

It also helps existing grocery stores expand their business online by digitising their complete supply chain.

Growcer also comes with delivery staff and buyer mobile apps that make it a highly convenient solution for conducting and managing city-wide ordering and delivery operations. 

Technology: Based on the FATbit framework.

Key Features: 

  • Geolocation Based-Listing
  • Subscription packages management
  • Tax management
  • Delivery staff management
  • Delivery scheduling
  • Multi-cart ordering
  • Order Tracking
  • Route Navigation
  • CMS Management
  • Multilingual & Multiple Payment Options

Integrations: Paypal, Stripe, Google Maps, Twilio, Google Analytics, Google Push Notifications, MailChimp

Support: 1 year of free technical support

Pricing: Starts at $1999

Top Clients: Superlivery, MyHome Grocers

Pros: Inbuilt Analytics Features, Pre-Integrated 3rd Party APIs, PWAs and native mobile apps

Cons: Explainer video not included

Website URL:

Verdict: Growcer is a leading marketplace software for facilitating daily deliveries with an easy-to-use delivery staff management app. As it is also fully customisable, Growcer can launch several types of hyperlocal businesses like stationery delivery, ePharmacy and more.

4. Yo!Rent

Yo!Rent is an online rental marketplace software developed by FATbit Technologies. It is a fully customisable and white-label solution that supports both multi-vendor and single vendor functionalities.

Moreover, it comes with multi-language and multi-currency support. Yo!Rent license can be acquired with a one-time payment, after which the platform owner doesn’t have to pay any subscription or transaction charges for using the software.

Technology: Based on the FATbit framework. 

Key Features: 

  • Advanced inbuilt reports and analytics 
  • SEO management
  • Price Surge
  • Real-time inventory management
  • Industry-specific design
  • Agreement Management & e-sign
  • Subscription management
  • Affiliate Management
  • Document Verification
  • Referral Module (On/Off by Admin)
  • Discount & Promotion Management
  • Supports unlimited listings and user profiles
  • RFQ Management


Support: Free 1 Year Technical support

Pricing:  Not mentioned

Top Clients:

  • FindRentWear (P2P online fashion rental marketplace)
  • GearFlow (Online heavy equipment rental website)
  • Farm UZ (Farm equipment rental marketplace)
  • Kouture Studios (Party supplies and equipment rental website)


  • Both single vendor store/marketplace business models are supported
  • Free Online Demo
  • Fully customisable
  • Renting/selling mode can be activated as per business requirement
  • Multiple business revenue streams


  • Readymade templates not available
  • Auto-upgrade not available 

Website URL:

Verdict: The rental economy is currently flourishing, which means there are a lot of entrepreneurs looking forward to starting an online rental business and conducting online business operations.

Yo!Rent is a marketplace solution for such entrepreneurs, no matter the experience in the rental industry or with programming. Yo!Rent has all the essential features that they will need to conduct a rental eCommerce business. 

5. AmeriCommerce

AmeriCommerce provides a smooth, end-to-end, B2B and wholesale eCommerce experience. Besides developing an eCommerce marketplace, you can use it to develop multiple storefronts for a single admin.

AmeriCommerce is inclusive of all those features for which website owners often require plugins or add-on extensions. That makes this solution all-inclusive for your various eCommerce needs.

Technology: HTML, ASP.NET, PHP, Cold Fusion, JSP

Key Features: 

  • Separate wholesale and retail pricing 
  • Live rates and custom shipping module
  • Subscription management
  • Customer loyalty points system
  • Product grouping and collection     

Integrations: ShipStation, Nextopia Search, Stripe, QuickBooks Payments, Zapier, Katana MRP, SkuVault

Support: Limited Support Hours (Monday-Friday 8 AM-6 PM CST)

Pricing: Starts at $24.95 per month

Top Clients: Boat Outfitters, BabyToothAlbum & The Brush Company

Pros: It has a plethora of features to support retail and wholesale operations, comes at a reasonable price.

Cons: Bad file management interface, not customisable

Website URL:

Verdict: AmeriCommerce is a white-label marketplace solution that requires no extra expenditure on third-party plugins to provide added functionality to the website owner. It is a secure platform that small to medium-sized businesses can use to get online and conduct eCommerce operations. 

6. Virto Commerce

Virto Commerce is fully composable, meaning you can configure it as you want and host it on any server of your choice. It is loaded with primary marketplace features like order management, catalogue management and a robust CMS (content management system).

The best part about using Virto Commerce is its community support, where one can easily find help on a range of topics/issues to manage the marketplace. 

Technology: Azure, .Net, Angular JS, Elastic, TS

Key Features: 

  • Separate wholesale and retail pricing 
  • Live rates and custom shipping module
  • Subscription management
  • Customer loyalty points system
  • Product grouping and collection

Integrations: Mailchimp, Nextopia, PayPal, Stripe, Zapier

Support: Email Support

Pricing: Not mentioned

Top Clients: Hengdeli, Estate Spain & Eminent IT

Pros: Customisable and easy to onboard

Cons: Complex documentation, unimpressive CMS module

Website URL:

Conclusion: Virto Commerce is a powerful marketplace solution to launch your online business. It is more preferable to startups and small businesses that will require long term technical help. 

7. Store-Hippo

Store-Hippo provides flexible eCommerce platforms for B2B and B2C operations. Its marketplace software can be used to develop an eCommerce store with multiple product lines.

Moreover, it also comes with various engaging themes to develop a grocery, cosmetics, furniture or electronics eCommerce store. Store-Hippo comes with third-party support for logistics and shipping management.

Technology: MongoDB, ExpressJS, AngularJS and NodeJS (MEAN Stack)

Key Features: 

  • Supports unlimited product attributes, such as size, colour, dimensions etc
  • Minimum and maximum order category
  • Custom checkout fields
  • GPS-based currency detection
  • Mobile-ready storefront
  • Mobile push notifications

Integrations: CCAvenue, RazorPay, MailChimp, FedEx 

Support:  StoreHippo offers online support through Email

Pricing: Starts at $36.75

Top Clients: YourSuraksha, dunori & JamunTree

Pros: Easy on-boarding and affordable

Cons:  Slow customer support

Website URL:

8. Shopbase

Shopbase supports cross-border drop shipping, which is a strong value proposition of this white-label marketplace solution. It is also suitable for print-in-demand businesses like t-shirt printing and ceramic printing.

Loaded with essential hosting and store management features, Shopbase is a very reliable option to start an eCommerce marketplace in a short time. 

Technology: Not disclosed

Key Features: 

  • Import/Export CSV files
  • Up-Sell tools
  • Discount coupon management
  • Conversion reports
  • Shopbase partnered APIs

Support: 24/7 live chat support

Pricing: Starts at $19 per month

Top Clients: N/A

Pros: User-friendly dashboard, fully customisable

Cons: Limited extensions

Website URL:

Verdict: Shopbase has decent features to support dropshipping and print-on-demand businesses. It can also be used to launch eCommerce marketplaces that do not require heavy investment from both the marketplace owner and vendor’s end. 

Other Solutions to Launch Online Business in Different Industries:

Apart from the general daily delivery, on-demand printing and dropshipping businesses, eLearning and home-service businesses are also rising in the eCommerce sector. For example, the eCommerce market recently crossed $200 billion in 2019, and according to Harvard Business Review, the on-demand economy is also attracting 22.4 million consumers annually.

To meet the increasing demands in these two industries, you can try the white-label solutions mentioned below:


Developed by the same team behind the creation of Yo!Kart and Yo!Rent, Yo!Coach is dedicated to helping entrepreneurs launch an interactive eLearning marketplace.

On Yo!Coach, different tutors and learners can sign up and use various options such as shared storage, video calling and an online whiteboard. Tutors can also provide a free trial of their learning course and conduct live group learning sessions.

The software is pre-integrated with popular video conferencing APIs such as Zoom, LessonSpace, & Cometchat. 


AppsRhino is more suited to facilitate on-premise services such as electrician, roofing, carpentering and plumbing as an eCommerce marketplace solution.

It comes with individual modules: admin dashboard, agent app and customer app for the marketplace owner, service provider and buyer, respectively. For business growth and expansion, AppsRhino supports advanced analytics. 


The actual necessity that businesses face after the launch is resolving their marketing and management problems. Solutions like Yo!Kart and Growcer are already inclusive of various features to resolve this problem.

If you are willing to compromise features over security, opt for those less dependent on third-party plugins. To meet any custom needs, fully customisable solutions are the right choice.

Lastly, if you are looking for a solution for long term usage, the one with fast and reliable support will help you.

Author Bio: Saurabh Thakur is an eCommerce analyst and business consultant. He helps businesses or startup firms to establish their online businesses through white label partnership programs. He has been active in this industry for the past seven years.

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