The History of Graphic Design: It’s Not Just for Museums
As a business owner, understanding why design evolved from Victorian clutter to digital clarity is a powerful tool. Learn how to stop chasing trends and build a brand that lasts.
How Website Design and Digital Marketing Drive Real Conversions
Stop pouring money into digital marketing that leads to a broken website. I’ve seen countless businesses fail by treating these as two separate jobs. They’re not. Your website is your marketing. This article breaks down the hard truth about why your site is a leaky bucket and how to fix the foundation for good.
A Website Redesign Strategy That Actually Drives Growth
Most website redesigns are a waste of money. Why? Because businesses focus on ‘making it look modern’ instead of a strategy. This is a practical guide for entrepreneurs on how to actually plan a redesign that delivers results, starting with an audit.
A Quick Guide to Promoting Your Law Practice
Promoting your law practice is about more than visibility—it’s about building trust, authority, and a strong brand identity. This guide walks you through the essentials of growing your legal firm, from crafting a compelling brand image and optimising your website for search engines to developing engaging content and leveraging social media to attract your ideal clients.
25 Political Logos: Good, Bad & Branding Lessons
Political logos are the highest-stakes branding on Earth. They aren’t just art; they’re weapons designed to move millions. But what can your small business actually steal from the Obama ‘O’, the MAGA hat, or the CND peace symbol? We dissect 25 iconic examples to find practical, real-world branding lessons you can use.
Workflow Management: The Secret to Profitable, On-Time Projects
This guide provides entrepreneurs with a precise 5-phase workflow management system for any design project, from briefing to final handoff. Stop wasting time and money and start getting results.
The 20 Iconic Graphic Design Styles That Define Modern Branding
Wondering which graphic design style fits your brand? We break down 20 iconic movements, from Art Nouveau to Flat Design, with real-world advice for entrepreneurs. Learn the difference between a style that looks ‘cool’ and a style that actually works.
eCommerce Logo Design for Startups: Stop Looking Like an Amateur
A logo for an online store isn’t art; it’s a tool. But most are failing. Learn the no-BS rules of ecommerce logo design, from the 16×16 favicon test to why a “combination mark” is the best choice for building trust and driving sales.
Colour Psychology in Graphic Design: How to Win Customers
Choosing your brand’s colour isn’t about picking a “trustworthy” or “passionate” hue from a blog list—it’s a strategic weapon. This no-nonsense guide for entrepreneurs shows you how to use colour psychology in graphic design to differentiate from competitors, avoid costly mistakes (like the Tropicana disaster), and build a brand that actually stands out.
Adobe Photoshop vs Illustrator: Which One Do You Actually Need?
This guide provides the real-world, practical difference between raster (Photoshop) and vector (Illustrator) formats and explains which one your business actually needs to avoid wasting thousands.
