Inkbot Design Blog

Design, Strategy, Branding and Marketing Inspiration for Creatives & Business Owners

Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites

Brand Voice Chart: The 4 Dimensions of Tone

Brand Voice Chart Brand Voice Chart The 4 Dimensions Of Tone

Your brand sounds like a Frankenstein of different writers. Fix the inconsistency with a Brand Voice Chart. We break down the 4 Dimensions of Tone—Humour, Formality, Respect, and Enthusiasm—to help you scale your identity without losing your soul.

Inkbot Design Reviews

We've Generated £110M+ in Revenue for Brands Across 21 Countries

Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).