4 Super Creative Branding Ideas & Tips for Your Company
Branding is an essential part of any business’s success.
When customers recognise a brand and have a good experience with it, they trust it more and are more likely to purchase it than any other competitor.
In a word, great branding makes you stand out and grow.
It only takes approximately 7 seconds to make the first impression.
If your brand doesn’t make an excellent first impression, it will be hard to trust your target audience.
So, if you want to succeed and grow, you need to take your brand to the next level with the following creative branding ideas.
Nowadays, every business has a social media presence.
If you use your social media platforms right, you can create meaningful relationships with customers, engage with them, and get your brand in front of many people.
But when it comes to social media, one of the most important things you need to know is where to find your target audience.
While all social media websites have a vast base of users, not all of them are your target demographic.
Different demographics dominate all of these sites, and you need to know whom you’re targeting.
For instance, if you’re trying to attract a younger demographic, you need to set up an account on Instagram and learn how to get Instagram followers.
Instagram is an excellent platform for businesses who want to create a visual campaign, which is great for branding.
2 – Have a good corporate culture
Corporate culture is presented in the beliefs, values, and attitudes all of your employees share, and it’s a big part of your branding.
You can only create this culture if it aligns with your brand’s values, and if it doesn’t, you will probably compromise your brand’s image.
If you neglect your employees and don’t provide them with a consistent and positive experience, it will be almost impossible to create a great team and provide customer value.
And the best way to provide that value is to understand that it comes from how you choose to run your business.
To start, you need to have a team of employees whom all love what they do, have similar views, and share the same values as your brand.
This way, your company culture will reflect your brand values, and you will have a team of satisfied employees.
Of course, just having the right team of people isn’t enough.
You need to build your company culture every day by treating your employees right and arranging various activities for them, such as organising a lunch and learn program, which Hoppier explains in great detail.
Don’t forget that your employees are your prominent brand ambassadors.
If they’re happy and satisfied, they’ll be honoured to present your business and brand in the best light.
3 – Produce video content
One of the easiest ways to get consumers to remember your brand is to attract their attention with video content.
Videos are viral because it takes much less time and effort to absorb information from them than from other mediums.
This is one of the best creative branding ideas to pique people’s interest in your brand.
After all, as much as 72% of customers say they would rather learn about a product or service through video.
By creating targeted videos aimed at the specific audience you want to attract, you can get the right message to the right people and make sure they remember it.
Here are some video ideas you should consider:
- Product announcements. When you drop a new product or line, show it off with a well-crafted video highlighting all the benefits and putting your brand front and centre.
- Tutorial videos. If you need to explain how to use your product, create a video that will go through all the crucial steps and provide your customers with a good experience.
- Comparison videos. Show how and why your products are better than your competitors and why your brand needs to be the top pick for consumers.
- Customer testimonial videos. Use the experiences of your previous customers to build your reputation and gain trust from new customers.
4 – Rethink your logo
When someone thinks about a business, the first thing that comes to mind is probably their logo design.
For most companies, their logo is a big part of building a brand.
If you don’t have a memorable and well-designed logo, all of your other branding efforts won’t be of much use.
With a simple drawing that isn’t unique in any way, you can’t expect your target audience to distinguish your brand from a sea of competitors.
And even worse, if your logo doesn’t look professional enough, you won’t be seen as a professional business either, and nobody will take you seriously.
Take a look at your current logo to see if there are any ways it can allow different creative branding ideas or approaches.
Think about making it more memorable and attention-drawing, and learn the importance of colours in logo design.
Final thoughts
Every time someone interacts with your brand, you have an opportunity to turn them into your newest customers.
And while many things influence purchasing decisions, branding is one of the most influential factors.
So, make sure your branding is creative, memorable, and stands out.
What other creative branding ideas have you encountered? Let us know in the comments below.