Since 2009, we've written about brand strategy, positioning, identity and the occasional teardown — around 700 essays at last count — for the partners, marketers and designers who'd rather understand why something works than copy how it looks. Written by Stuart Crawford and the Inkbot team, drawing on 300+ brand builds across 21 countries.
Most lists of the ‘greatest advertising campaigns’ are useless. We dissect 20 campaigns that worked, from Volkswagen’s “Think Small” to Dollar Shave Club, and extract the real-world business lessons you can apply today. This isn’t about awards; it’s about results.
Tired of boring, generic marketing slogans? This guide provides over 100 real-world examples of catchy marketing phrases, but more importantly, it breaks down the strategic principles behind them. Learn the difference between a slogan and a tagline, and use our simple 3-step framework to create a powerful phrase that defines your brand and attracts customers.
A logo is an empty container filled by your business’s reputation. We deconstruct 25 big tech company logos to find the real, no-nonsense lessons you can apply to your own brand, from the power of simplicity to the myth of the “overnight success” design.
The Only Question That Matters
Find out in writing. A structured audit of your brand — and the three revenue leaks costing you the most — delivered to your inbox within 48 hours, from the strategic branding agency behind £110M+ in client revenue across 21 countries.
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