Why Web Design Affects SEO Ranking

Why Web Design Affects SEO Ranking

Your website is one of the most critical aspects of your brand’s online presence, and it must be well-designed. 

Your website is also where you develop your bottom-of-the-funnel leads to convert them. As a result, you cannot accept any website failures that may force your customers to leave. 

You should develop your website with your target group in mind, and it should offer a good user experience. There are several other benefits to having a professional website design for your business and viewers. 

This article will look at why effective website design is vital from the perspective of your target audience and SEO ranking.

Web design and SEO ranking are always connected.

Many people may be familiar with SEO ranking and website design functions better together.

The web design process starts with aesthetic features, whereas SEO is concerned with visibility and accessibility. A website that gives visitors what they want contributes to the success of your business.

Do you consider web design and SEO ranking to be independent components of your website? 

No, they aren’t. 

Some companies think that excellent website design may outweigh poor SEO ranking and vice versa. However, this is incorrect. 

Great SEO attracts consumers to a website, and excellent design keeps them there.

To perform both correctly, they must collaborate. What exactly is SEO in website design? 

Creating an SEO-friendly website has become essential. It enables a search engine to read all of the pages on the site. This is the first step in increasing your presence on search engine results pages. 

Building an SEO-friendly website needs forethought and a methodical approach. 

Your website reflects your company and the products and services you offer. So, learn how web design and SEO ranking are related. 

You may also like:   7 Outdated Branding Practices You Need to Stop Using

Also, keep reading to learn about the elements to consider while optimising a website for top results.

Design that is simple to understand

Nostalgic Retro Web Design Trends

It is essential to concentrate on your content to boost your SEO ranking. Make efforts creating engaging content. 

People frequently fail to realise how the website design affects the content. The presentation of the content, in particular, is greatly influenced. 

Poor web design makes it hard for website visitors to get what they want. Users are confused when sites include excessive hyperlinks and blocks of content that serve no function. 

It’s no surprise that they’ll quickly dismiss the tab and navigate to another website. On your website, the content must be visible and readable. 

Choose fonts and sizes that are easy for visitors to read. The site designer must understand how to leave room for copy.

Benefits of good content optimisation for search engines

Do you believe your content is clear, simple, and descriptive? 

Google favours sites with a clear content structure and pages that are easy to navigate. They search for appropriate keyword usage and content that makes perfect sense. 

The following are some SEO content development suggestions: 

  • Identify your target audience 
  • Include visuals. 
  • Create well-structured content 
  • Use headlines to pack a punch. 
  • Use keyword-rich phrases.
  • Follow the SEO rules to make your website more attractive and user-friendly. 
  • It will aid in the creation of SEO-friendly site design.

Site Structure and Information Architecture

Website Architecture Seo Ranking

Your website is similar to a file cabinet. Making categories can assist in making it more effective and user-friendly. 

Sub-categories can function as folders, and pages can function as docs. SEO website designers must understand the categorisation process to make the website user-friendly. 

An information architecture improves the SEO ranking of a website. It gets well-organised as it progresses through numerous SEO aspects. 

As a result, a web agency SEO can be contacted to structure the information about your company on the website. 

A three to a four-level structure will make it easier to traverse the site. Structure and information management are critical components of SEO-optimised website design. 

Pay more attention to SEO Web Design for your business success.

Your target audience’s initial impression of your organisation is made when they visit your website. In a few seconds, they will choose your organisation. 

You may also like:   12 CTA Optimisation Mistakes That Are Losing You Leads

In the first few seconds, you want to make a favourable impression on your audience. Your visitors will have a first negative impression of your firm if your website is unappealing or out of date. 

If people do not find your website attractive, they will leave. You will lose leads since they will leave your page for one of your rivals’.

Based on what they see on your website, people may predict how you treat them. Your design reflects your opinion of your target audience.

If you don’t put any effort into the design of your website, your audience will believe you’re not going to put any effort into aiding them. 

Your website works in the same way that a customer care department does. Your visitors will feel welcomed if your website is bright, modern, and inviting. You’ll give new visitors to your website the idea that you’re kind and approachable.

An outdated and unpleasant website, on the other hand, makes your company look cold and aloof. People are unlikely to visit a company that does not regard them enough to make a solid first impression. 

Consider your site design to be the digital face of your company. Wouldn’t you want a friendly face to greet and make someone feel welcome if they went into your actual location? 

A fresh, modern site design is like a welcoming face greeting your new visitors.

How web design affects SEO ranking?

Google usually favours user-friendly websites. A good web design makes it easy for users and search engines to traverse the website. 

By closely monitoring Google’s algorithm modifications, you will see that it gives consumers the most relevant result and pleasant website experience possible. 

SEO begins with site design, and your firm will remain competitive by applying many factors that effectively increase your search ranks. 

Keywords play an essential part in this case since they aid in the improvement of your SEO ranking efforts.

Before using any keyword, make sure you conduct thorough keyword research. To reap the benefits of effective web design for SEO, you must analyse keywords before using them. 

You may also like:   6 Cost-Cutting Marketing Tips For Small Businesses

Avoid any practices that may complicate the readability of your articles. 

Consider something long-lasting if you want to connect site design with SEO. Trendy designs may be a temporary thing. 

Your digital presence and branding, on the other hand, make a lasting impact. While having an eye-pleasing website is essential, don’t forget to design a website that helps to better search rankings. 

Furthermore, web design impacts SEO ranking in a variety of ways.

Factors to consider when creating an SEO-friendly website

Mobile-Friendliness 

Mobile Responsive Design Example

Your website should be available on all devices if you want to be in higher positions. 

For several years, the number of visitors searching on the desktop has fallen. Have you ever asked how a website can gain attention if it isn’t mobile friendly? 

According to recent projections, mobile app downloads would climb by 26% in 2020. Statistics also estimated that there are 4.32 billion active mobile internet users worldwide. 

Mobile internet traffic is growing in general. It accounts for 54.18% of total worldwide web traffic. 

As a result, a rising number of internet users are browsing websites on their smartphones. 

As more than just a result, to give a better user experience, the website must be accessible. 

Furthermore, increased accessibility improves the site’s rating.

Google uses mobile-friendliness as a ranking factor. It is possible to achieve this goal by developing a responsive website. It also prevents the possibility of duplication of content. 

Google adopted mobile-friendliness as a ranking consideration in 2015. The Mobilegeddon update removed the confusion. It signalled if a page was mobile-friendly or not. 

Google wanted to ensure that they got relevant and fast results when people searched on their mobile devices. 

Google then announced mobile-first indexing in 2017. Google emphasised the necessity of making websites mobile-friendly in this way. 

Many websites, however, have failed in this process.

High-Quality Content  

Great content is essential for websites to perform well. High-Quality Content is an undeniable reality. 

The best SEO website design guarantees that content quality is well-managed. 

In SEO optimisation, content is king. Keyword-optimised content has incredible SEO value. High-quality content leads to much more time spent on the page. It reduces bounce rates and keeps people interested. Others may link to good content. 

You may also like:   5 Chic Web Design Trends For 2020 And Beyond

In SEO, linked content distinguishes between the best and worst stuff on the internet. Create articles that will allow others to link to it. Unlinked content will not lead visitors to the website.

Google’s Medic Update, for example, constituted a significant push for paying attention to search engine optimisation. Continue reading if you’re unfamiliar with the medic update. 

First and foremost, it is known as a medic update, as named by one of the essential writers, Barry Schwartz. It was one of the numerous modifications to Google’s ranking algorithms. 

It had the most impact on the health, medical, legal, and financial websites. Several websites were impacted as a result of the medic update. The organic search traffic instantly decreased. 

It meant that businesses might lose up to 100,000 visitors every year. Who has plenty of money?

Google’s broad core algorithm update significantly influenced search engine results. It forced websites to increase their content quality. 

Expert content is currently being rated. Following the instructions provided by Google might assist in dealing with the upgrade.

High-Speed Management

Redesign A Website Speed

Have you ever thought about why certain websites load so slowly? 

The speed of a website is an integral part of technical SEO ranking. However, it is a significant flaw for many websites. 

Your website’s rating suffers as a result of its slow performance. When a website takes too long to load, visitors leave quickly. 

Because page speed is a ranking element, web designers must invest time in making their websites faster. 

Image optimisation, browser caching, and removing superfluous plugins can benefit. A webpage should ideally load in two seconds. 

Users exit the site if it takes more than three seconds. 

Page speed is critical on mobile devices.

Page speed is important not only to users but also to Google. Google’s capacity to crawl into it is influenced by its speed. As a result, you won’t have as many pages indexed. 

Google Page Speed Insights is a handy tool to analyse your website speed of understanding how to optimise and reduce the download time. 

Site owners and web developers can utilise it. It analyses the performance of your website and assigns a score out of 100.

You may also like:   How SEO Contributes To A Positive Customer Experience

Meta Title And Description

The title tag is displayed in the webpage’s header area. It provides the first hint by showing the page’s topic content. 

The title tag is a significant aspect of search engine result pages. It is either a link or a browser window. It has a marginal impact on organic search rankings. 

It should not, however, be ignored. Title tags that are poorly written, missing, or duplicated harm SEO results. As a result, improving this part helps with search engine optimisation web design.

Social media is an essential component of SEO strategy and tactics. As a result, ensure that your website includes social signals. The total likes and shares on social media are social signals. 

It reflects Google’s perception of visibility. These signals are required to control your page’s organic search ranking. 

Here are some hints on how to use social signals for search engine optimisation:

  • Include share buttons in your posts. 
  • Make a post each day 
  • Make engaging and shareable content. 
  • Use pictures as well. 
  • Organise a social media campaign or create content to attract
  • Encourage people to share your articles and your content with links

Final Thoughts

SEO criteria are rapidly changing. Keeping up with the current trends is difficult. Consider optimisation factors to improve your Google and other search engine results. Many people search for organic results. 

Consequently, use SEO best approaches to guarantee your site ranks better in SERP. 

SEO friendliness is becoming significant for website ranking.

SEO ranking performs effectively in combination with web design. Both have the same purpose in mind: to provide people with a good experience. 

Designers are more concerned with the aesthetics of a website, whereas SEO ranking is concerned with the variables that contribute to a higher position in search engines.

Author Bio: Arman Tovmasyan is a SEO expert and digital marketing guru. He writes articles about how traditional and digital marketing tactics may be implemented in combination to help businesses reach a larger audience and increase conversions.
He has a Université Jean Moulin (Lyon III) Licentiate degree in Management.

Need help Building your Brand?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Leave a Comment

Looking for a Design Agency that Produces Results?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Share via
Copy link
Powered by Social Snap