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10 Killer Ways to Attract Customers to Your Business

10 Killer Ways to Attract Customers to Your Business

You've got a fantastic product or service, but let's be honest – if no one knows about it, your business will struggle. Attracting customers is crucial for any company looking to survive and thrive. But how do you get people interested and wooed by what you're selling?

Lucky for you, I've got ten powerful strategies proven to bring in more customers and take your business to new heights. Whether you're just starting or looking to shake things up, these tactics will help those customers flock. So grab a snack and dive into all the juicy details!

1. Have a User-Friendly, Brilliant Website

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In today's digital landscape, your website is often the first interaction a potential customer has with your brand. And you know what they say about first impressions – they're everything!

A clunky, outdated or confusing website is the online equivalent of walking into a store with dim lighting, cluttered aisles and unhelpful staff. No bueno. You need a website that looks fresh, is easy to navigate and instantly conveys what you're all about.

Make It Mobile-Friendly

With more and more people browsing on their smartphones and tablets, having a mobile-responsive website is non-negotiable. Pinching and squinting to view your site is a surefire way to have visitors bouncing faster than a superball.

Keep It Simple and Clear

You don't need a thousand whirling doodahs and blinking graphics—clean designs with clear calls-to-action, simple menus and easy paths to purchase go a long way. List your products/services, highlight vital benefits and make it stupidly simple for customers to buy.

Optimise for Search Engines

You're missing out big time if your website doesn't rank well in search results. Do thorough keyword research, write SEO-friendly content, get listed on Google Maps/local directories and earn those all-important backlinks.

Integrate Live Chat

Visitors with questions often abandon websites when they can't get instant answers. Add a live chat option to quickly connect with potential buyers and overcome any objections in real time.

While it takes some TLC, creating an exceptional website experience is one of the best investments you can make to attract new customers consistently.

2. Get Social Media Savvy

If you think social media is just for sharing brunch pics and witty memes, think again! It's an exceptionally powerful tool to reach and engage your target customers. But you've got to use it the right way.

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Define Your Audience

Don't just post aimlessly into the ethernet. Take the time to understand your ideal customer's interests, pain points, online habits, etc. That way, you can laser-focus your social efforts on the platforms and content that will capture their attention.

Provide Value, Not Just Promotions

The hard sell gets old quickly on social. The key is to share a steady stream of useful, entertaining or thought-provoking content that adds value to your followers' feeds. Develop an engaging brand personality, spark conversations and make genuine connections.

Share User-Generated Content

Nothing builds credibility and gets people interested in buying, like seeing real customers raving about their positive experiences with your business. Encourage customers to share pics/vids using branded hashtags and repost that glowing praise for all to see.

Run Social Ads

With precise targeting and re-targeting capabilities, paid social ads allow you to get your business in front of hot prospect eyeballs with stunning accuracy. Used strategically, it's an incredibly cost-effective way to attract new customers.

By making social media an integral part of your marketing mix, you position your brand to capitalise on colossal reach, rabid engagement and the power of social proof.

3. Focus on Damn Good Service

Csat Kpis For Customer Service

Customer service is a massive make-or-break factor in this era of infinite choice. People want to feel valued and have positive experiences worth raving about online and offline.

Create Awesome First Impressions

From the initial interaction, you want customers to perceive your brand as professional, friendly, knowledgeable, and relatable. It sounds tricky, but it just takes hiring the right people and providing top-notch training.

Be Responsive and Proactive

Neglecting customer inquiries and complaints is the fast track to losing business. Have robust systems to quickly respond to all queries and issues through multiple contact channels. Even better, reach out proactively to see how you can further help or wow them.

Deliver on Your Promises

This one seems obvious, but you'd be amazed at how many businesses fail to do what they said they'd do when they said they'd do it—under-promise and over-deliver to build trust and keep customers returning.

Seek Constant Feedback

Regularly ask for honest feedback through surveys, reviews and any other chance. Listen intently, identify friction points, take action accordingly, and let customers know you're implementing their suggestions. Showing this level of care and commitment fosters intense loyalty.

Everyone appreciates an outstanding service experience. Developing customer service as a core competitive advantage gives prospects a good reason to choose you.

4. Start a Blog and Be a Helpful Expert

What better way to attract customers than by establishing your brand as a foremost authority in your industry? You can do just that through the power of blogging. A well-executed blog lets you:

  • Build credibility by publishing expert insights, analysis and how-to's
  • Increase your visibility in search results
  • Develop direct connections with your target audience
  • Capture leads by offering gated premium content
  • Position your company as a thought leader and trustworthy source
  • Drive traffic and awareness to your main product/service offerings

To get the most from blogging, maintain a consistent publishing schedule (shoot for weekly if possible), create helpful long-form content that can't be found elsewhere, and promote it like crazy through email, social media and other channels.

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The best blogs don't just talk to the audience. They facilitate two-way conversation by asking questions, sharing diverse expert opinions and encouraging comments/discussion. Treat blogging as an extension of your customer education and service efforts.

I'm sure you have tons of industry know-how swimming around in your brain. Blogging allows you to pour all that valuable experience and insight into attracting more interested prospects.

5. Partner Up with Complementary Businesses

Co-Branding And Brand Partnerships All Logos

“What's that? Do you have a built-in audience of my ideal customers? And I've got the same for you? Well, what are we waiting for – let's combine forces and blow this thing up!”

Strategic partnerships between non-competing yet complementary businesses can create a hugely influential customer acquisition channel. It allows you to multiply your marketing reach, boost credibility, and convert customers faster.

Here are a few savvy ways to partner up:

  • Co-marketing. Jointly offer lead magnets like whitepapers or webinars to generate shared prospect lists. Cross-promote through each other's email lists, blogs and social followings.
  • Referral Swaps. Set up a two-way referral program where you incentivise your respective customers to refer to the other party's products/services—classic quid pro quo.
  • Affiliate Partnerships. Let your partner's audience earn commissions for promoting your offerings and vice versa: more selling channels and minimal effort.
  • Sponsor Each Other. Look for opportunities to pay for exposure through newsletter ads, event sponsorships, social media sponsorships, etc.

The benefits of co-branding with a trusted partner are hard to overstate. It's like having a warm reference from someone your prospects already know and like. Plus, you're spreading the costs and effort of customer acquisition. Brilliant!

6. Wield the Mighty Power of Influencers

In today's ad-blocking, ad-skeptical world, people are far more likely to buy something recommended by someone they know, like and trust – AKA an influencer. I'm talking about those folks with cultivated, hyper-engaged followings on social media, blogs and other digital spaces.

Strategically partnering with influencers relevant to your brand can give you the following:

  • Direct access to put your products/services in front of your target customers
  • The credibility boost and trust transfer that comes with their authentic endorsement
  • Increased brand awareness through shout-outs and social sharing
  • Content creation opportunities (think unboxing videos, tutorials, interviews, etc.)
  • Sales lift both immediate (from promotions) and long-term (from brand affinity)

Finding and vetting the right influencers in your niche can take some digging, but it's worth the investment. Whether gifting free products, negotiating flat-rate fees, revenue shares, or a combo platter, establish clear goals and performance metrics upfront to calculate ROI.

One of the most significant advantages of the influencer angle is how seamlessly it can blend into the customer journey. When an influencer promotes and reviews a product with authentic enthusiasm, it doesn't feel like a disruptive ad. Their audience wants those trusted recommendations.

7. Use Smart Retargeting Tactics

How Email Retargeting Works

Do you know how it feels when you're window shopping online, but then you get distracted and bounce to watch cat videos or whatever? As a business owner, that's the literal worst! But fret not; retargeting has your back.

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Retargeting (or remarketing) tracks those visiting or viewing your site. It then lets you strategically serve them targeted ads on other platforms to pull them back in and convert them into precious customers.

Retargeting Display Ads

On websites and mobile apps, you can show image/video ads to people after they've left your site and visited elsewhere. These visual reminders effectively increase brand recall and drive prospective buyers back to pick up where they left off.

Social Media Retargeting

With advanced data tracking abilities, social platforms like Facebook let you get hyper-specific with the audience segments you retarget based on their interests and interactions with your brand. It's an incredibly cost-effective way to “warm 'em up” through constant engagement.

Email List Retargeting

Email is still one of the most powerful marketing channels, so don't hesitate to leverage it for retargeting! Set up automated email sequences for prospects at various stages of the funnel. Abandoned cart reminders, win-back emails, and cross-sell campaigns can all maximise customer lifetime value.

Don't just let that hard-earned traffic go to waste. Retargeting enables you to provide timely, relevant and tactful “nudges” to prospects precisely when they need them to get over the conversion hump.

8. Master the Art of the Special Offer

What happened the last time you saw a juicy discount or special deal? If you're anything like me, you instantly perk up and give it your undivided attention!

Irresistible special offers are a surefire way to attract new business from old and new customers. To pack a punch, hit these high notes:

  • Create Urgency. “Sale ends this weekend!” By imposing a tight time frame, you inspire action and get people feeling like they've got to jump on it now to cash in.
  • Pitch Massive Value. Don't be chintzy with those discounts or package add-ons. Deep discounts and bonus value overloads are exciting and move inventory fast.
  • Make Offers Exclusive. Everybody loves feeling special. Extend “exclusive/limited-time offers just for our subscribers/VIPs” for increased appeal and effectiveness.
  • Highlight Money Saved. People are driven more by seeing the discount percentage/dollar amount saved than the final total price. So go big and bold with those eye-catching savings stats!

You can broadcast your latest sizzling offers through email, social media, ads, coupons and on-site banners. But switch them up frequently so people don't get numb to them.

Special offers have serious firepower, but you price promotionally to maintain healthy profit margins. The goal is to attract new customers and secure their loyalty for life!

9. Spark Engaging Conversations Through Video

Video Marketing Platforms Vimeo

According to research by respected firms like HubSpot, Vidyard and EyeView Digital, video has been one of the most powerful marketing forces for attracting new customers over the past decade. A profound psychological reason for this is that humans are wired for visual storytelling.

When executed strategically, video lets you speak directly to viewers in a more personal way than text alone ever could. It helps customers understand your offerings faster while forging an emotional connection and boosting trust and credibility.

Some of the most effective video styles for snagging customer attention and interest include:

  • Behind-the-Scenes Looks. Give them a peek behind the curtain to show how your products are made or how your team is hard at work.
  • Expert Interviews. Position yourself as a leading voice by presenting advice from guest authorities.
  • Product Demos/Tutorials. Alleviate confusion by clearly showcasing features and benefits in action.
  • Customer Success Stories. Let glowing customers do the selling for you through testimonials and case studies.
  • Live Q&A Sessions. Build rapport by opening up to your audience through a live forum to ask anything.
  • Funny/Entertaining Content. Being informative is excellent, but being witty and entertaining is captivating!
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Go beyond boring promo vids and sales pitches. Tell stories, evoke emotion, and forge connections. Promote your videos through all your channels, embed them strategically, and consider paid ad placements for maximum impact on your customer acquisition goals.

10. Always Strive to Innovate and Add More Value

Attracting new customers and growing is about providing stellar value that can't be found elsewhere. Get complacent just delivering the standard, minimum viable product/service, and customers will flock to hungrier competitors.

But if you're consistently iterating to enhance value for your audience through innovative, thoughtful new ways, you make it hard for folks to switch to another provider. Develop a strong feedback loop to constantly gather customer input, observe behaviour/friction points and generate ideas for improvement. Then make it happen!

Ways to supercharge your value proposition include:

  • Rolling out new product/service lines or spruced up versions of existing ones
  • Tacking on complimentary bonuses, bundles and upsell opportunities
  • Enhancing user experiences through new features and technologies
  • Providing unbeatable education materials, resources and support
  • Forging deeper personalisation through customisation and intelligent data usage
  • Adding specialised experts, premium tiers or VIP offerings
  • Developing a mobile app or other modern tech integration

Never settle. Get excited about delighting your customers beyond their wildest expectations! When you're on a perpetual path toward greater and greater value creation, you'll continually attract fresh waves of new business and earn their loyalty for life.

Conclusion

There you have it, my friends. Here are ten power plays to start packing your business with scads of new customers. None of these strategies are get-rich-quick gimmicks, mind you. Becoming a true master at attracting customers consistently takes persistent effort, constant evolution and unwavering commitment.

But stay dedicated to implementing these tactics synergistically, and I promise the customers will come knocking. Focusing on service excellence, innovation and actual value creation – while working every angle to get your brand in front of their eyeballs – is a surefire recipe for all the business growth your heart desires.

So get started on your customer attraction game plan today, champ! Set the gears in motion, keep optimising, and watch those fat profits start rolling in.

FAQs on How to Attract Customers

Do I need to invest in ALL these customer attraction tactics for my business?

Not necessarily, but it's highly advisable to layer and combine several of these strategies. They create a powerful compound effect compared to sporadically executing just one or two independently. You should prioritise the best tactics aligned with your goals, budget, and target audience.

How do I identify the right influencers to partner with?

Look for influencers who are contextually relevant to your audience and brand – whether based on the topics/niches they're known for, geographical factors, or demographically. Study their content, audience insights/demographics, and engagement rates to gauge authentic influence levels. Tools like BuzzSumo, Awario and Upfluence can help streamline the process.

How much of the budget should I allocate for customer acquisition activities?

There's no one-size-fits-all answer, as ideal budget allocations depend heavily on goals, current revenue streams, growth stage, existing customer acquisition channels and other factors. General best practice recommendations suggest setting customer acquisition costs between 5-25% of projected revenue. At the bare minimum, plan to invest at least $1 daily into paid promotion activities.

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Do offline/traditional marketing channels still work to attract new customers?

Absolutely! While businesses are allocating more resources to digital channels, don't ignore proven offline techniques like print advertising, local events sponsorships, direct mailers, radio/TV spots and good old-fashioned networking. They remain effective, especially when integrated strategically alongside online approaches. Diversification is key.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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