How Coronavirus Pushed Small Businesses into Digital
Are you a small business owner?
There is no doubt that small businesses have been hit hardest by the Covid-19 pandemic.
Compared to the big companies with good cash flow, smaller businesses are more likely to collapse when something very significant happens.
The impact is not just devastating to the owner of the business but also to the employees and the families they support.
Does this, therefore, spell doom for all small business owners?
The answer is no. The truth is, small businesses form the backbone of many economies.
According to the World Economic Forum, almost half of the private sector workforce is employed by small businesses.
When the Covid-19 pandemic hit the entire world, and social distancing measures and others shut down policies were put in place to reduce the spread of the virus, many small entrepreneurs were pushed out of business.
When the world became contactless, there was a wake-up call for many entrepreneurs to reevaluate their business models to survive the pandemic.
Suppose your business struggled to stay afloat in 2020, and you are contemplating shutting down or taking a big break in 2021.
Why not try digitising your business and making your enterprise available online?
Be sure to talk to redesign.co for all your SEO and web strategy needs.
Let’s look at some of the ways that coronavirus pushed small businesses into the digital space.
Small Businesses Truly Appreciated the Power of Social Media
One big lesson that entrepreneurs have learned during this pandemic season is that social media can be the lifeline between their businesses and their consumers.
It is estimated that more than half of the world’s population uses social media.
On average social media, users spend between 24 minutes to 2 hours every day navigating social media platforms and messaging apps such as WhatsApp.
As a small business owner, you can take advantage of this high social media usage to keep your business afloat.
Start by posting creative and positive content on your social media pages.
Also, make sure that you interact with your followers by following them back and responding to any questions they may have regarding your business.
By validating your social media followers, using these free and straightforward steps, you will be creating relationships that can convert fans into serious customers.
Entrepreneurs Realised That They Can Effectively Work Remotely
Before the pandemic, the concept of working remotely was unfamiliar to many people.
However, depleting cash flows and accumulating debts forced many business people to close their brick-and-mortar stores and look for more affordable alternatives.
Thanks to technology, many businesses effectively transition to working from home through remote communications, video conferencing, workforce management, and collaboration tools.
If you are looking to go digital with your business, consider setting up an eCommerce website where you can sell your products online and deliver them to your customers at the comfort of their homes.
Remember, to securely work remotely; you will need to get an online security centre’s services to ensure that you do not get hacked or lose essential office documents.