Adobe Discount Banner

How Instagram Promotion Works: Hacks, Tips, Efficient Tools

How Instagram Promotion Works: Hacks, Tips, Efficient Tools

Instagram, without a doubt, is a platform that brings tons of opportunities to businesses worldwide – with more than 1.4 billion monthly active users, IG can offer a huge market for companies, brands and individual content makers. 

However, to win at it, you need to not only use neuromarketing strategies and follow the rules of a consumerist world, but you also have to be aware of specific tips and tricks that you can use to give your profile a decent head start. 

In this article, we will tell you what actions work best for making the post more visible on IG, why you should buy real Instagram followers right now, and there is an actual requirement to work with an SMM pro to give your resource a booster asap. 

What to do to make your post visible 

How To Create Branded Content Instagram

The main task for a newcomer would be doing something that will sufficiently better the situation with the visibility of their posts: we'd recommend learning how to use hashtags, be creative with geolocation and ask the audience for likes and saves as much as you can. 

Today's hashtags can still bring many benefits if you use them right: forget about 30 tags under a post, use specific ones and think of them as if you were your client looking for needed content. 

Don't set geolocation that's true; set the one that will link your account to one of the most popular places in the city – this way, more people will be able to see your content as they search for fantastic events, shops, cafes, etc. 

Ask the audience for support: the more they will like your posts and save them, the better Insta's algorithms will perceive your content. If it has lots of interactions and activity, algorithms will show it way more often to other people as recommended, and this way, you will be able to grow your audience quickly. 

Do you need the help of an SMM pro? 

Well, things are not that easy here: if you can buy Instagram followers and set a targeted ad by yourself whilst maintaining regular posting and communicating with the audience in messages, comments and stories – then you don't. 

Bought followers (real ones! Avoid purchasing fakes and bots) will help you with an increase in subs and improve the statistics, and regular posting will retain the audience. 

It will keep them interested, and communication will help to build up that bond between content creator and their audience. Things are set, and sound, no help from the side is needed. 

But if you feel like you're lacking time and don't want to put much effort into the process (or if the duties already overload you in terms of your business or content creation), it would be best to delegate all of that to somebody who has a clue in social media marketing

👉 Read More:  How Can Vehicle Graphics Grow Your Brand?

However, you should be aware that such a promotion will cost you more, and you won't always be able to be in control fully – so choose whatever is more convenient for you.

How To Use Instagram Advertising For Your Business

Block Instagram Ads

There's no question that Instagram is a huge part of social media marketing. The platform is expected to hit 2.5 billion users by 2023 and allows users to share pictures and videos. 

Instagram has also begun to attract businesses and brands in the past couple of years. And while many businesses may view Instagram as a place to show off products, they can also use it to build customer relationships.

Instagram advertising has become increasingly popular because of its ease of use and ability to target consumers based on demographics, location, and other factors. Following the simple steps in this guide, you'll learn how to start using Instagram for your business.

Advertise Your Business on Instagram

First, you'll need to make sure you're on Instagram. The first step to using Instagram is to log into your account. To access your profile, click the icon in the upper right corner of the app and select your username.

Once you've logged in, you'll see your feed. Scroll down to see photos and videos from other users and your pictures and videos. On the right side of the page, you'll see a menu with options for browsing. When you click on Explore, you'll see posts from people and businesses you follow.

You can start advertising on Instagram by selecting a business or person to follow. Then, select the option that says “post” and choose a picture to post.

The post you're making determines the type of ads you'll see. If you select a business, you'll see a link to their business page. If you select a user, you'll see a link to their profile.

After you post the picture, you can add text, links, or hashtags. Click the little green checkmark to save the changes.

Make Sure Your Ads Appear In The Right Place

Instagram advertising is targeted to the user's location, so it's essential to ensure your business is displayed where your target market is. You can do this by checking your geographical settings.

Go to the home screen and click on the three lines at the top right corner. Tap on the hamburger menu in the top-left corner—select Settings. Then, click on Locations, and you'll be able to see your location and any places near it.

To target a specific city, you'll need to select the location of the place you want to show your ad. To do this:

  1. Go to the home screen and click on the three lines in the top right corner.
  2. Tap on the hamburger menu in the top-left corner—select account.
  3. Select Account Settings.
  4. Click on the location.
  5. Scroll to the bottom of the screen and tap on the city you want to target.

You can also use the hashtag feature to target a specific audience. This feature is similar to using Twitter. Type the hashtag followed by a space into the Instagram ad post, and it will show your ad to anyone searching for the hashtag.

👉 Read More:  How to Find Influencers for Your Brand

Choose The Right Platforms To Reach Your Audience

While you can use Instagram advertising for free, it's crucial to consider your budget. Instagram allows you to create ads as inexpensive as $0.15 per day or as expensive as $300 per day.

If you're willing to spend money, you can choose the Sponsored Ads option. It's the most expensive option available but can also provide the best results. The price varies depending on your location, so it's a good idea to compare before you make a final decision.

On average, companies pay $0.20 to $2 per click, $6.70 per 1000 impressions, and $0.01 to $0.05 per engagement for Instagram ads. The prices vary by location, but the cheapest option is $1.50 per day. To start, choose the free option. If you see ads that interest you, you can choose the $1.50 per day option to see more of the same ads. If you still find ads interesting, you can choose the $300 per day option to see more.

Before making your final choice, ensure you know how much your ad will cost. Make sure you can afford the costs before you make your final decision.

Tools That Help You Promote Your Business On Instagram

Although Instagram's original mission was to connect people through images and videos, the platform has grown to include various features. These range from tools to organise your posts to growing your audience and engaging with followers.

If you're serious about increasing sales or finding new customers, Instagram can be a powerful tool. A recent study found that Instagram can potentially increase sales by anywhere from 13% to 55%. And the number one reason people use Instagram to promote their business is to increase visibility.

It's easy to see why. While other social media platforms have millions of monthly active users, Instagram is one of the most popular networks in the world, boasting more than 1 billion monthly active users.

Instagram makes it easy for businesses to grow their followers using various automated and manual strategies. These include posting visually appealing content, creating exciting and engaging posts, and sharing posts that feature products or services your followers care about.

In addition to its visual appeal, Instagram is also great for businesses that want to stay top-of-mind with their followers. The app lets you interact directly with your followers, get to know them, and potentially create valuable brand loyalty.

Instagram can be an excellent tool for businesses, so it's essential to understand how to leverage the platform. Below, we'll show you how to use Instagram to increase your business's visibility and drive your website traffic.

Instagram Marketing Strategies

Starbucks Instagram Ugc

An excellent social media strategy is an effective marketing tool, helping to keep people engaged, informed, and looking forward to your content. But like any strategy, the best social media campaigns require planning and preparation to be successful. If you want to learn how to take your Instagram marketing strategy to the next level, read these helpful tips.

Do Your Research

While social media marketing is free and requires minimal setup, you must do your research before jumping in. Learn about your audience, what they like, and where they hang out online.

👉 Read More:  How to Use SEO in Digital Marketing Strategies

Know the Tools

Instagram has over 1.4 billion active users and great competition, so you'll need to know how to use and optimise the platform. An intelligent strategy will take advantage of the tools available to you, including:

Use a Checklist

A checklist is a tool to help you remember your goals and objectives. By using a checklist, you can ensure that you're staying on track and meeting your goals. For example, you could create a list of Instagram posts to be published on a specific day or week. When you complete this checklist, you can look at your progress and adjust your plan as needed.

Using a hashtag is also a way to make your posts more visible to your target audience. Consider using a combination of hashtags, such as #InstaMarketing and #SocialMediaMarketing, to help you reach your goals.

Use a Direct Message

Direct messages (DM) are private messages sent directly between users on Instagram, so they are not visible to anyone else. This means that only the two users that have DM'd each other can see the message. However, a user can send a direct message to another user who is already following them.

With a DM, you can share information with your audience in a way that is more personal than public posts and comments, and it's a quick and easy way to share info. It's a great way to communicate with your followers individually.

Best Time to Post

If you've chosen to start your social media marketing campaign on Instagram, your first move should be to determine when your audience is most active and which periods are best for your brand. This is a crucial step in planning your strategy since your posts must be relevant and valuable to your audience.

Ask if you don't know what times are best for your audience. Find out from your audience, friends, and other influencers in your niche.

Find a Niche

If you're trying to get more attention for your business, choosing a niche that is relevant to your industry is essential. In other words, choose something that you understand and that resonates with your audience.

When creating your niche, consider which type of audience you're targeting. Do you want your audience to be predominantly consumers or businesses? Do you want them to be local or global?

It's also vital to pick a niche within your skill set. If you're a designer, choose a niche within your industry. You can also use Instagram to promote your music and get new followers to grow your brand.

Other Ways for Instagram Promotion

For businesses, Instagram is straightforward to use. You can share any images you want to, along with captions and hashtags that connect you to other users.

Instagram makes it easier for potential customers to find you, and you can use hashtags related to your niche to promote your business. The best way to increase your engagement is to respond to other users. For example, if you are a hair stylist, you can post photos of your latest services and let other users comment on your work.

If you have an eye for design, you can post beautiful photos of your work. You can also share posts and stories with your clients.

👉 Read More:  Grey Hat SEO: Walking the Fine Line Between White and Black

Regarding the best times to post, try to post photos before 9 am or after 9 pm when you are less likely to get distracted by other things. You can also use the Instagram stories feature to create a unique story, like a behind-the-scenes look at your work or a sneak peek into your upcoming event.

Other ways to use Instagram for business include:

  • Engaging with followers. You can share content that appeals to your followers, such as beauty tips and recipes.
  • Promoting your business. Using hashtags that are relevant to your industry can increase your reach.
  • Growing your following. As your follower count grows, you can attract potential customers who will follow you to see what you share.


Instagram is a powerful marketing tool that you can use to grow your business. It's the fourth most popular social network in the world. You can use it to market yourself, your brand, or your products. There are several different ways to use Instagram to promote your business.

However, it's essential to know how to use the platform correctly. Instagram is constantly changing, so you must keep up with new updates and stay ahead of the game.

To grow your business, you should consider investing in Instagram ads. There are a few different types of Instagram ad campaigns, but I recommend Instagram posts and Instagram Stories.

Learn More About Instagram Promotion by Subscribing to the newsletter below!

Photo of author

Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

Need help Building your Brand?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Leave a Comment

Trusted by Businesses Worldwide to Create Impactful and Memorable Brands

At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace. With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience.