Instagram Marketing Guide for Next-Gen Marketers
Let us understand how Instagram works before moving on to marketing. As we all know, Instagram has outgrown itself since its creation and has become the most popular social media photo-sharing platform. Users are comfortable with its interface, and influencers constantly keep up with the algorithm.
The Instagram algorithm is highly complex and impossible to understand, but one clear thing is that the more people interact with your posts, the better your reach and constantly grows. With more than 2 billion active users globally and everyone spending at least 30 minutes on Instagram, it has become a part of everyone’s daily routine.
Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. To do this, brands come up with various new trends and techniques. In this blog, we will discuss some of them.
How to market on Instagram?
Instagram is always on top and is the most downloaded app to date. With the number of users it serves and its popularity, brands cannot ignore Instagram. It only seems fair that brands take Instagram as an integral part of their strategies. Here’s how!
Switch to a Business profile right away!
To start with Instagram marketing campaigns, it is critical to shift from a personal to a business profile. Go to your settings and change the profile. A business profile allows your audience to contact you, and your brand gains credibility and social proof.
Revamp your profile
Your Instagram bio is the first thing potential clients see when they visit your profile. This is why your bio needs to be precise and should showcase a glimpse of what your brand stands for. It should be interesting, valuable, and enjoyable enough to grab the user’s attention.
Provide only essential information, add hashtags, links, and much more. You can track this link to monitor the amount of traffic it gets. Update your bio consistently and upgrade it with every vital information that might come in handy to your users.
You cannot forget UGC!
Instagram is a platform where existing customers post and share their opinions and experiences about a brand. Brands then use this user-generated content to repurpose various marketing touchpoints and convert them into brand advocates. UGC builds trust, better brand-user relationships, the website’s overall performance, and, most importantly, improves conversion rates.
The best way to leverage Instagram UGC on the website is through social media aggregator platforms like Taggbox. These platforms fetch UGC from over twenty platforms and display them in a unified format.
You can customise the widget per your requirements, change the background colour, font size, and font style, add a CTA button, banner, on-site UGC uploads, etc. Using Custom CSS, brands can change the theme and card style and add additional CSS to personalise the widget beyond the in-built settings.
With the moderation panel, brands have the liberty to showcase only relevant and valuable content on their website. You can get UGC rights from original content creators and use their content legally.
Leverage Instagram on the website
Embedding the Instagram feed on the website is a strategy many marketers adopt. Social media aggregator platforms like Taggbox collects social media feeds and display them in a unified manner. You can edit the widget and customise the layout as per your requirements.
These platforms have moderation features that allow you to display relevant content, highlight the best UGC, and get UGC rights. The UGC rights allow you to repurpose UGC anywhere without facing lawsuits.
You can leverage the Instagram feed anywhere on the website, develop a dedicated page for this, and embed Instagram shoppable galleries to enhance the website and make it more vibrant. This boosts user engagement, dwell time, conversion rates, and sales.
Utilise free IG marketing tools
With marketing tools like analytics, you can get information and statistics about impressions, engagement data, and much more. You also get a breakdown of the demographics, including age, gender, etc. these tools are excellent and help understand your audience better.
To keep your audience hooked to the next, you need to develop curiosity by dropping teasers about upcoming events, activities, product launches, etc. It is a simple way to increase excitement without looking like you are trying too hard.
Create Social ads
Instagram is a great place to market your brand and its products. If you play your cards right, you can get more than expected. You can create story ads, post ads, promotional ads, or sponsored ads. You have control over the budget, the duration of your ad, and how long you want it to run, and you can determine the budget.
You increase your reach and simultaneously improve engagement.
IG stories to the rescue!
Stories are a great source to keep engagement in place and generate leads. Stories differ from regular posts, as they stay for 24 hours, are always on top of the user’s profile, and showcase content in a slideshow format. You can use the slider, create boomerangs, edit the images with filters, crop photos, etc.
Influencers are called influencers for a reason, they have a massive following, and people trust them; they follow whatever these influencers are doing and consider their opinion before making a purchase. When collaborating with influencers, brands also increase their reach to the influencer’s followers.
Use new features and updates.
Take advantage of the various Instagram features like stories, live stickers, reels, and videos. Launch product sneak peeks, share valuable educational videos, post-how-to reels, showcase hidden product purposes, and use stickers to enhance your content further.
Make your content look professional and visually appealing, use high-quality images, and write well-thought captions that benefit your marketing efforts.
Power up your hashtag game
Hashtags are highly interactive, and they go viral in no time. They boost your engagement almost instantly and are a part of free advertising. Your audience uses the hashtag and posts engaging content related to your niche. Your brand hashtag is exposed to many of Instagram’s overall user base.
Find the perfect time to post
Understand your audience better by interacting with them and figuring out when your audience is most active on social media. Monitor the timeline when they like, comment, repost, and respond to your posts and stories. You can use Instagram’s analytics panel to track the time and post accordingly.
You can also check when your competitors and large companies in your industry are posting their majority of content. Predict the time accordingly and post; you can also play around and learn what time works best for you.
You need to post regularly to avoid boring your audience. Post more on peak days, and do not forget to post on festivals, etc. There is a theory that Wednesday afternoon and Thursday evenings are the worst for posting, while the weekend is the best time. You can schedule posts and post about 1 or 2 posts daily.
Benefits of using Instagram for Business Marketing
Social media marketing is a big deal for marketers and entrepreneurs to become successful. Social media giants like Instagram help in business marketing, just like traditional advertising. Promoting brands on social media allows for better exposure, lead generation, and worldwide reach—all on one platform with just a few clicks.
Instagram alone has over one billion active users, making it an essential aspect of business marketing that marketers cannot ignore. With the proper usage and correct strategies, Instagram can help boost sales significantly. This large image and video-sharing platform can take your conversion rates to a new level, so buckle up and let’s take full advantage of this platform.
Every marketer works towards reaping maximum results. With new updates rolling out often, Instagram keeps growing its features; marketers can monitor these features, understand, and use them to capitalise on all these updates. Let’s first understand the benefits of marketing your business on Instagram.
Significant benefits of Instagram for business
Whether a minor, mid-size, or large business, having an Instagram account and social media marketing can offer better results. Let’s see some more benefits of Instagram marketing.
Helps understand customer preferences
Instagram has many features that give us insights into what your customers are liking and interacting with these days. It also helps us segregate how the audience shifted from one thing to another.
You can quickly figure out their lifestyle, location, values, culture, age, gender, personal beliefs, and much more; this information helps you develop customer personas.
Showcases products and services
Instagram is a photo and video-sharing platform. Displaying your product and offering a real-life experience with your product can be easy with Instagram. 60% of users seek to discover new products on Instagram. People trust and rely on Instagram, making it more accessible for brands to display their products, purposes, and advantages.
Builds better relationships
Customers nowadays require more attention than before; to satisfy them, it is essential to engage them in online communication through better content, questions, comments, direct messages, etc. With better interaction, you develop long-lasting and loyal relationships with your audience.
This platform is all about communication. You have the power to convert your Instagram users into website visitors. You can add a link to your bio and promote your website in your posts and stories. This way, you drive most of your fans to the official website.
Reaches out to a massive audience
You probably already have a follower base who follow your work and other updates. They interact with you through likes, shares, comments, etc. But why stop there? The whole world is your limit; with Instagram, why not use it?
This platform helps you reach a massive audience; you can use hashtags and target the right audience. You can reach out to many people and increase your follower base. Reach out to influencers who post content around your niche and collaborate with them to reach out to their followers.
Makes brand advocates
The power of word-of-mouth is gigantic, and if you convince more people to speak for your brand, it can do wonders. Almost 90% of people trust online reviews that come from trusted sources like existing customers sharing real-life experiences they’ve had with your brand. This way, you produce more UGC and transform the ordinary audiences into brand ambassadors.
Helps run Ad campaigns
Your Instagram marketing efforts don’t essentially have to be organic. Marketers run ad campaigns on Instagram to reach out to the target audience and boost their brand awareness. Launching advertising campaigns on IG occasionally can help with visibility. You can display ads to your core audience chosen by gender, age, location, etc.
You can target your audience connected with your brand via the website, email, social media, etc. You also have the option to target an audience that fits in with your existing customers as well.
After everything we have learned, we can conclude that Instagram can be a natural sales booster and helps your brand grow. Instagram does almost everything – it raises awareness, generates leads, builds trust and loyalty, drives conversions, and much more. As a marketer, you can transform a simple social media platform into a marketing touchpoint; well, Instagram makes this easier and offers everything you need to market your brand and grow your brand.
Social media is a natural business booster, so brands have used platforms like Instagram for their business marketing. You can run ads in different forms, like carousels, videos, etc. and reach out to the target audience.
With UGC, you can transform your users into brand advocates while reaching out massive potential audience. Social media also provides insights into what customers like these days and how their preferences change. Get ahead of your consumers and offer them solutions beyond their expectations.
Top 8 Tools to Optimise Instagram Marketing
Instagram has now become a primary source of marketing for brands. Digital marketers have made Instagram their key platform for social media marketing and promoting their products. Instagram differs from other social media platforms like Facebook while considering the engagement factor.
Data suggests that Instagram has a ten times higher engagement rate than Facebook and, surprisingly, 84 times more than Twitter.
From small businesses to large MNCs, every marketing campaign runs on Instagram. With its many features, Instagram adds up to its marketing efforts. You get to post images, videos, text, and so on. You can use simple posts, stories, reels, IGTV, and more to showcase your content.
One of the significant parts of Instagram is that user-generated content (UGC) produced on this platform can be aggregated and repurposed on multiple marketing touchpoints to reap better results. More than 80% of Instagram users follow at least one business account they love the most. To build your Instagram marketing strategy, you must have an interactive and engaging profile.
In this blog, we will discuss some tools that help in boosting your Instagram marketing efforts.
Tools to optimise IG marketing
Building the perfect profile for your audience can be difficult with more focus on visuals compared to text. This section contains a list of tools that help build better profiles and optimise your Instagram marketing. You can turbo-charge your account, increase the follower count, and drive user engagement for your brand.
This is a social media aggregator platform that helps in curating widgets to embed on the website. This platform aggregates your Instagram feed based on hashtags, mentions, reels, videos, etc., and helps display it in a unified form. You can then copy and paste a simple HTML code into your website backend to showcase Instagram on your website.
This tool is equipped with features like customisation, moderation, and analytics. To help you develop personalised widgets, display only relevant content, get UGC rights from original publishers, and get detailed insights about their behaviour.
You can drive traffic on your website, get leads, acquire loyal customers, improve conversion rates, and, most importantly, optimise your Instagram marketing efforts using the Taggbox widget.
This tool is used to evaluate and analyse how your Instagram posts are performing. This tool is the most used tool among top influencers and big brands. Using this platform, you get to track your audience’s mentions and tap into their sentiments to offer them compelling content that resonates with them better.
You can track follower growth and engagement and your competitors’ performance, making it a must-have tool for every digital marketer.
Canva is an online designing tool that allows its users to develop top-quality Instagram posts and stories. This tool can be their saviour for small businesses unwilling to invest in graphic designers. This tool helps in curating trending posts.
Without perfect, stylish, and top-quality images and videos, Instagram marketing is worthless. You need to create professional and aesthetic photos and videos to make an impact and drive engagement instantly. With its many templates, dimension options, filters, stickers, animations, and much more, any non-designer can easily create visually appealing images.
It is a free online tool and a no-brainer for marketers to optimise their Instagram marketing.
This third-party tool allows its users to schedule posts on Instagram and other social media platforms. This tool can be their best bet for brands that publish a digital calendar and keep bulk posts scheduled. Users can post across multiple platforms through Grum. However, this tool is not free and offers a three-day free trial. You can play around with its features and make an informed investment decision.
This social media tool allows marketers to check and analyse the engagement and performance of their posts on various social media platforms. Its unique value is that this platform can predict the best time to post based on user behaviour and monitor the target audience. Apart from analysis, this tool can schedule posts for brands.
This is an essential tool for eCommerce businesses. This platform helps brands upload photos of their products on their Instagram account. Users who register with Soldsie can comment on the brand’s posts, and this platform takes over the transaction part.
This tool has the potential to take customers upwards in the sales funnel by taking over the checkout process directly from Instagram.
Hashtag for likes
This platform is a simple social media tool that suggests trending hashtags that hold the potential to drive engagement and likes. Since keeping up with new and trending hashtags is essential, this platform displays relevant hashtags with their engagement details and gives up the option to choose from numerous hashtags.
This platform allows its users to analyse and monitor their audience. Instagram is hinged on increasing follower count and engagement; this platform identifies the target audience and helps reach out to them. It also closely monitors current followers and provides detailed insights into their preferences.
Wrapping it up!
Instagram is dominating social media, and brands have understood its importance. Brands have been using Instagram to uplift their marketing efforts by leveraging it on their website, creating social ads and Instagram stories, developing curiosity, building a solid hashtag game to collect UGC, leveraging IG UGC on other marketing touchpoints, and much more.
Author Bio: Deepanshi is a Digital Marketer who loves to write and share about the marketing trend.