10 Marketing Ideas to Increase Foot Traffic in a Retail Store
Anytime you want to start up a business, the aim is to get profits.
Most retail store owners aim at increasing their foot traffic. The purpose is to increase their sales and to become more renowned.
Foot traffic is a very crucial factor in a retail store.
The more the traffic, the more the sales.
It also creates an opportunity for more customers. As a result, you get to enjoy the benefit of higher revenue. There are so many ways to increase your traffic.
To begin with, you should understand foot traffic. Foot traffic is the number of customers you have in your store at a particular time.
Knowing the amount of foot traffic in your store gives you so many insights. One of the insights is whether your marketing idea worked. It also gives you an idea of what you should improve.
It is because customers have different tastes and preferences. Thus, you will keep advancing your store to ensure there is something for everyone.
When the customers come back again, they'll find what they were looking for in the store. With time, each customer will tell a friend to say to a friend. Before you know it, there will be colossal foot traffic in your store. In contrast, it will also increase your sales and revenue.
This article will give you various ways on how to increase foot traffic in a retail store. The aim is to ensure you have more than you have been receiving. Take note of these ideas, and you will see the difference.
You may not apply all of them but consider some of them. Alternate the ideas so you can know which is more effective for your shop.
Below are some of the best ideas that you can apply.
1 – Creating a Logo for your Retail Store
There are so many stores out there. The aim is to be at the top of them all.
One of the things to do is to increase foot traffic is having a logo.
A custom logo design is a graphic mark or symbol that is meant for identification purposes. Consider creating a logo design of a symbol that has details about your store.
The symbol can either be the name of the store or the look of your store's products.
You can then print that logo on your staff's uniform and on some of the products you sell. When your staff members walk around wearing the logo prints, people will get curious.
They'll want to know where this store is and where they can get the products.
2 – Use of Advertisement Banners
Having advertisement banners in front of your store is good. It will create foot traffic for your store.
You can use store signage as part of your advertisement.
Retail signage design is a visual store graphic that you use to display information. The information tells your customers about your products and business.
You can place it in the storefront, to barricades and banners.
Signage for retail stores can differentiate in the form of sizes and locations. You can use a banner or a billboard for advertisement purposes. It will give people more reasons to come to your store.
Ensure what you write is worth attracting customers. The information used should have content that will attract customers.
- Hardcover Book
- Dennis, Steve (Author)
- English (Publication Language)
- 240 Pages - 04/14/2020 (Publication Date) - LifeTree (Publisher)
3 – Making New Changes to Your Store
You cannot do the same things and expect different results. Your retail store needs a makeover. Consider changing the look of your retail store to something new.
A new look that has bright colours and beautiful features will look attractive.
Customers may come to the retail store, thinking it's a new store. You can use this opportunity to showcase your best products. It will increase the foot traffic in your store.
As a change to your store, consider bringing in a green corner.
Moreover, you can improve the outside look of your store. One of the things is using artificial grass to lay on your shop floor.
The exterior look of your store will attract people to want to know what is on the inside. The representation of your retail store will contribute to foot traffic.
4 – Use of Online Platforms
The digital generation has brought various advantages to the front of the table. Retail store owners can use this to increase the foot traffic of their store.
When you promote your store online, you can get to the international market. You will get to advance your sales and start distributing your product across the world.
The internet has been very beneficial during this global pandemic.
The online platform does not limit you from reaching out to customers all over.
You can master a social media platform as an online method. Most shoppers check out products online before buying. Some social media channels specifically promote their products.
Check out which social media platform is the best for your retail store product. Consider a platform that has many viewers and followers.
Social media breaks the normalcy of waiting for customers to walk into your store. This platform is right for you to engage with customers directly.
You will get to know what your customers prefer and what they are looking for in the market.
When you use online resources, you will attract a new audience to your retail store.
To get the best out of social media, you need to focus on one channel before exploring others.
There are social media platforms such as Facebook, Instagram, and Twitter.
If you choose to use Instagram as your platform, know everything about it.
Ensure you master how to add links on the Instagram bio. Also, please get to know what other social media influencers repost.
Learn how to add your story on Instagram and how to make people watch it.
The most important thing in social media is the shots you post. Therefore, ensure the images are clear and clean to be posted online.
5 – Use of a Sandwich Board
A sandwich board will make people stop on the road to read what you have in your retail store. Have a sandwich board outside your retail store and let it do the magic for you.
The good thing about sandwich boards is that they are affordable. They are also easy to fix and set up.
Moreover, the board is not permanent, and thus you can edit what's written. Many times, trucks drive by a sandwich board to read what's written.
Also, whenever there is a traffic jam, drivers read billboards around. These are the kind of things that attract customers to your retail store.
It will be an excellent method to increase traffic to your shop. Ensure the stand holding the sandwich board is strong enough.
It should be able to withstand wind and running children.
The offers written should also be compelling enough to give customers a reason to step in. Details written on the sandwich board should be attractive enough and eye-catching.
6 – Team Up With Experts around Your Area
The retail store should be in an open area with other people around. You can use it to your advantage.
Consider asking one of the prominent experts around your area to come by your retail store. Ask them to use your store as a platform to address others.
For example, if you use an author to do signings at your store, it will increase foot traffic.
Many people will come to sign as they check out what you have in store. You can also use prominent people like those in the government to have their speeches at your shop.
As members of the crowd listen to them, they will be checking out your store. That is how they will also attract others who didn't make it to come.
- Dib, Allan (Author)
- English (Publication Language)
- 228 Pages - 05/05/2018 (Publication Date) - Page Two (Publisher)
7 – Use Store Analytics
You need to measure your store so you can know you will improve it. Before you focus on the traffic of your store, consider measuring its performance.
Start by measuring the performance of the campaigns.
You can also accomplish this by the use of retail analytics and counting traffic. For example, if you use the sandwich board to promote your foot traffic, you can use it for measurements.
You will account for how many people have stepped into your store since you put it up. This analysis will tell you if you should keep using it or improve.
This analysis is useful to guide you to avoid doing the same thing every day. You may be using the wrong method to promote your store. It will therefore prevent the increase or decrease of foot traffic to your store.
Retail analytics is crucial to help you understand the pattern of your store traffic.
8 – Use Attractive Window Displays
The use of window displays should always be part of conversations about foot traffic. The window is useful to convey information.
As the people read what is written on the window, they will be checking what is in the store. Moreover, you can also use a window display to showcase some of your products.
Your windows should give people a reason to walk into your shop.
What you put up on the window will either push them away or attract them.
As mentioned earlier, there are so many other retail stores in the market. You have to ensure you are mentioned at the top of the list.
Ensure what you display on the window is classic, beautiful, and unique.
What is displayed on the window will help consumers in saving time. For example, people will be on the lookout for bags, shoes, and books during back to school.
So if you put up a school shoe on the window, the customers will walk into the shop.
9 – Have Seasonal Products in Your Store
Some things go with seasons. It may be clothes or fruits in the season. Customers go for different things during shopping.
Part of the things people shop for the most is the things that are in season. Whenever you have the seasonal item to the retail store, it will call for more foot traffic.
When you have quality items in your store, it will bring more traffic.
A good example is during the Valentine season. If your shop is known to sell the best flowers, you will have an increase in traffic.
Ensure what you sell is worth making people rank it the best during such seasons.
During holiday seasons, have items that someone can buy as gifts to someone else as a present.
During Halloween, sell items that are good to be used as an occasion attire. Also, consider the times of the weather.
During the summer season, sell light clothes and other items that people will use at that time.
Winter seasons call for warm clothes and other items that produce heat. Ensure you have things that are relatable to such seasons.
As a retail store owner, it is advisable to engage with what is trending. It will help you know what should be on sale during that trending time.
When you follow up with such trends, weather and seasons will increase traffic to your store.
10 – Improve Your Customer Services
Research shows that customers increase in stores that offer good services. In the aim of increasing foot traffic, you need to consider both the staff members and customers.
As a retail store owner, treat your staff members well and pay them on time. Such factors will make the staff members care for their job and the customers.
There are so many retail stores in the market and each selling different goods. Ensure that customers get the best special treatment at your store.
Your staff members should aim at impressing the customers that walk into your store.
Whenever the customers are lost, be kind enough to show them around. When they like your services, they will also call upon other people to test the feeling.
Foot traffic is essential for your retail store to grow.
You wouldn't want to close down your shop, right?
To be at the top of the market, you need to offer your customers the best services. The above methods are good enough to guide you.
Author Bio: Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. His other interests include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.
Last update on 2021-07-25 / Affiliate links / Images from Amazon Product Advertising API