Creative Packaging Design: Do Customers Really Care?
If you have your own business, ask yourself one question; how much do you spend on the packaging?
One way that owners try to cut costs for their business is to send products out in cheap packaging.
After all, customers do not really care about packaging, right? It is all about what is inside.
Well, this might have been the case many years ago. But, businesses need to realise that people care a lot more about small details in creative packaging than ever before.
There is so much competition out there, and it is no longer about who can deliver a product for the least amount of money.
Instead, customers want to have a fantastic experience.
So, the truth is, customers really do care about packaging.
Let’s take a look at the benefits of creative packaging and why it is crucial.
First Impressions Really Do Count
You always hear people say that first impressions count. Well, this is true when it comes to a brand.
The first physical interaction your customer is going to have with your brand is seeing the packaging.
This is how their item is going to be delivered to them. Thus, you want to make sure that it makes a great first impression.
There are several ways creative packaging does this.
First of all, it makes sure that their item arrives in one piece without any damage.
Then, there is the opportunity to impress with eye-catching and superb packaging design. This is something that will not go unnoticed by customers.
Remember that when you make an effort and make an excellent first impression, a customer will be more likely to purchase something from you again.
Create Brand Recognition
There is much competition out there for young businesses.
So, you have to make sure you do something to get your brand recognised.
One way you can do this is by having creative packaging.
It can get your brand associated with some good, and it will be an element that makes you stand out from the crowd.
When your brand gets a name for itself, people are more likely to trust you, which will lead to purchases.
Therefore, bespoke packaging can pay for itself. It is something to consider.
In particular, you want to make sure that you choose an experienced company to deal with your bespoke packaging. Click here to find out more about IPW1.
Creative Packaging Offers Protection
Customers want all of their products to get to them in one piece. So, they are going to care about the packaging.
After all, most businesses charge customers for shipping. They want their money to go toward protecting the products they have purchased.
Indeed, you want to ensure that the packaging you have is going to offer protection.
In particular, customers prefer boxes since they are perceived as sturdier and offering more protection.
Do not forget that it is crucial to invest in good packaging since it can lower returns.
Indeed, customers are going to want their money back when they receive an item that is broken.
In particular, if a customer is not impressed by the packaging, they might choose not to order from you again.
Customers Have a Great Experience
One of the essential things about bespoke packaging is that it is going to impress your customers.
They will find it fun to order products from you, and the unboxing experience will be a memorable one. Anybody can send out products in brown paper or a white box.
When you invest in making the whole experience of your customers great, they are going to shop with you again. People like designs that are eye-catching and fun.
You can get creative with your packaging and let customers remember you.
To Summarise
So, to answer the question, do customers really care about creative packaging? The answer is yes.
While this might not have been the case a few years ago, customers are now looking for the whole experience with so much competition out there.
This means that they want a fantastic introduction to a brand, which often comes in packaging.
If you are a business, remember that first impressions really do count.
You want to impress, and this means taking the time and dedication to develop creative packaging design.
This is going to make your customers happy and work on building brand recognition.
Of course, good packaging is going to protect your products too.