Typography Basics: The Guide to Rules, Terms & Hierarchy
Typography is not just about choosing pretty fonts. It is visual engineering. This exhaustive guide covers the terms, rules, and technical details you need to master typography in branding.
Colour Psychology in Branding: The Science of Influence
Colour isn’t just decoration; it is a financial lever. This comprehensive guide examines the science, myths, and strategic application of colour psychology in branding, helping you influence customer behaviour and avoid costly design errors.
21 Common Branding Mistakes & How to Avoid Them
Most businesses fail not because of their product, but because their brand is confusing. From inconsistent typography to the ‘Founder’s Trap’, Inkbot Design breaks down the 21 critical errors damaging your ROI.
What Is a Minimum Viable Product (MVP)? Guide for Founders
Stop guessing and start validating. We break down exactly what a Minimum Viable Product is, why most founders get it wrong, and how to build one that actually proves your business model works.
What Is Brand Collaboration? Benefits & Examples
Brand collaboration is more than just logo-swapping. It is a high-stakes strategy for growth. We analyse the mechanics, the benefits, and the failures you must avoid.
Brand Governance: Who Owns Your Brand?
Brand governance isn’t about policing fonts; it’s about protecting revenue. We analyse the systems, roles, and tools required to stop brand drift in its tracks.
The Importance of Brand Management: Asset Protection for SMBs
Brand management isn’t just about logos; it’s about protecting your company’s most valuable intangible asset. Here is why it matters for your bottom line.
Brand Positioning Map: Guide to Finding Market Gaps
Most brand positioning maps are useless doodles. Learn how to build a rigorous, data-backed perceptual map that reveals where your competitors are weak and where your true profit lies.
Colour Contrast Accessibility: Designing for WCAG Compliance
Most websites fail basic accessibility checks, leaving money on the table and risking litigation. We break down colour contrast accessibility, WCAG standards, and how to fix your palette without ruining your brand.
Brand Colour Trends: The End of “Safe” Branding
Colour is not decoration; it is a financial lever. We analyse the Brand Colour Trends for 2026, focusing on digital-first hues, accessibility, and the psychology of trust.
