Thought Leadership Strategy for CEOs: Authority Blueprint
Stop posting generic platitudes. This guide dismantles the myths of personal branding and offers a forensic thought leadership strategy for CEOs who want to turn reputation into revenue.
Atomic Design Principles: Building Scalable UI Components
Stop building ‘Frankenstein’ websites. Atomic Design breaks interfaces down into fundamental building blocks, ensuring consistency, scalability, and faster development cycles. Here is how to implement it.
B2B vs B2C Branding: The 7 Key Differences
B2B isn’t just “business to boring.” It is about risk mitigation. We dismantle the myths of B2B vs B2C branding and provide a forensic guide to getting it right.
Heatmaps for UX: How to Read the “Matrix” of User Behaviour
Heatmaps are not just pretty pictures; they are forensic evidence of where your website is failing. We break down how to use click, scroll, and move maps to eliminate user frustration and drive revenue.
Inclusive Branding: The Case for Accessible Design
Inclusive branding is not political; it is practical. From colour contrast to cultural intelligence, learn how to build a brand that serves everyone, backed by data from McKinsey and Nielsen.
International Trademarking: The Madrid Protocol Explained
International trademarking is complex, expensive, and absolutely necessary. This guide strips away the legal jargon to explain the Madrid Protocol, the risks of ‘Central Attack,’ and how to secure your brand globally without going bankrupt.
Content Repurposing Framework: Turn 1 Post into 10
Most businesses treat blog posts like single-use plastics. Stop. Here is a comprehensive guide to maximising the value of your content marketing efforts.
Customer Journey Mapping: The Brand Manager’s Guide
Most customer journey maps are pretty fictional, based on assumptions. This guide strips away the fluff to reveal how you can audit your brand experience, identify revenue leaks, and fix the operational silos killing your customer retention.
The Professional Logo Design Process: How To Make Logos
A logo is more than a pretty picture; it is a strategic business tool. In this exhaustive guide, Inkbot Design’s Creative Director walks you through the professional logo design process, from the initial brief to the final vector handover. Learn how to build a brand that lasts.
Brand Journalism: The Art of Thinking Like a Publisher
Brand journalism is not PR. It is the practice of thinking like a publisher, not an advertiser. Here is the operational blueprint for building a corporate newsroom that drives affinity without the hard sell.
