Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites
As a design agency owner, I’ve bought both. My verdict? The Apple Pencil is a specialist’s instrument. The Logitech Crayon is the durable, cost-effective workhorse for 90% of business and design tasks. This is the no-nonsense guide to which one you should actually buy.
Stop wondering if you need an animated logo. This direct, no-nonsense guide for entrepreneurs reveals the real costs, the technical traps (Lottie vs. GIF), and when it’s just a waste of money for your brand.
As a design consultant, I’m tired of the “AI will replace designers” nonsense. The truth is far more practical and, for a business owner, far more dangerous if misunderstood. This guide gives you the ground truth.
Most “best fonts for logo design” lists are useless. This is a practical field guide on how to choose a typeface that actually works for your business, from scalability to licensing.
The Disney logo’s history is a 100-year masterclass in strategic adaptation. We break down the evolution from a simple signature to a global icon and show you what your small business must learn from it.
Most business networking advice is toxic garbage. It encourages you to become a “card collector” or a “LinkedIn pest.” The truth is, your network is a reflection of your brand. If your network is full of time-wasters and price-shoppers, it’s a branding problem.
Tired of vague marketing? A brand positioning statement is your internal compass. It’s not a slogan; it’s the single most important decision you’ll make, dictating your logo, your messaging, and who you attract. Here’s how to write one that works.
Is AI design good or bad for your business? The hype says it’s a revolution. As a brand consultant, I see the reality: it’s a powerful tool for acceleration, but a terrible one for creation.
Stop chasing the “magic pen.” As a brand consultant, I’ve seen more bad ideas sketched with expensive tools than I care to count. The right pen isn’t about price; it’s about purpose. Here’s my no-nonsense breakdown of the 7 best sketching pens that actually serve the graphic design process, from logo concept to vector.
Most marketing blogs are landfill. This isn’t. This is a curated analysis for SBOs who care about strategy and design. We break down the 25 blogs actually worth your time, from SEO to branding.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).