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10 Best B2B Marketing Software & Tools to Use

10 Best B2B Marketing Software & Tools to Use

Unsurprisingly, marketing is critically important for your B2B company's success. Like B2C, a robust marketing campaign is essential to help get your B2C brand in front of a wider audience. It allows you to attract more leads and eventually get more sales. According to statistics, most B2B organisations set aside only 5% of their total budget for marketing. Interestingly, 50% of B2B companies plan to increase their content marketing budget.

Statistic: Share Of Budgets Allocated To Marketing According To B2B Companies In The United States In 2020 | Statista

B2B marketing software is crucial in helping businesses effectively engage with other companies and drive their marketing efforts. From lead generation, lead nurturing, email marketing, and campaign management to target marketing, data analytics and insights, B2B marketing tools can help companies reach new heights of success.

If you want to improve your B2B marketing, B2B marketing software is a great option. Many different B2B marketing software solutions are available, so you can choose one that's right for your business. Let's explore the benefits of using B2B marketing software for your business and the list of the best B2B marketing software to improve your business operations.

Reasons to Choose B2B Marketing Software for Your Business

What Is B2B Branding Design

B2B marketing software is vital for your business because it can help you with the following:

  • Generate more leads: B2B marketing software can help you identify and qualify leads so you can focus your marketing efforts on the people most likely to buy from you.
  • Lead nurturing: Many B2B marketing tools are available for nurturing, capturing contact information, and tracking interactions with potential customers. They help B2B businesses identify and qualify leads and send them personalised content and offers. This can help you move leads through the sales funnel and close more deals.
  • Data analytics and insights: B2B marketing software provides robust analytics and reporting capabilities. It tracks and analyses metrics like website traffic, campaign performance, lead conversion rates, and customer behaviour. These insights help you measure the effectiveness of your marketing efforts, identify improvement areas, and make data-driven decisions to optimise your strategies and get better results.
  • Increased efficiency: B2B marketing software can help marketers automate many repetitive tasks, freeing their time to focus on other business areas. It streamlines workflows and improves overall efficiency.
  • Improved accuracy: B2B marketing software can help ensure your marketing messages are accurate and consistent.
  • Increased ROI: B2B marketing software can help you improve your marketing ROI by helping you generate more leads, nurture them more effectively, and measure the results of your campaigns.
  • Increased personalisation: B2B marketing software can help you personalise your marketing messages to your target audience, improving outcomes.
  • Targeted marketing: B2B marketing tools enable businesses to segment their target audience based on various criteria, such as industry, company size, geographic location, and job title. This segmentation allows for highly targeted marketing campaigns, ensuring your message reaches the right audience at the right time. You can increase engagement and conversion rates by delivering personalised and relevant content.
  • Integration and collaboration: B2B marketing platforms often integrate with other business systems, such as CRM (Customer Relationship Management). This integration enables seamless data exchange, aligns marketing and sales efforts, and provides a holistic view of customer interactions. It promotes team collaboration, facilitating a more efficient and coordinated approach to customer engagement.
  • Scalability and growth: As your business expands, B2B marketing software can scale with your needs. It offers flexibility to accommodate growing marketing demands and supports the management of larger databases and more extensive marketing campaigns. This scalability ensures that your marketing efforts can keep pace with your business growth and target a wider audience effectively.
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The List of the Best B2B Marketing Tools and Platforms

Let's look at the best B2B marketing software to help you run successful marketing campaigns, automate marketing tasks and achieve success in 2023 and beyond.

Here are a few of the most popular B2B marketing software solutions:

  1. Leadfeeder
  2. LeadSquared
  4. Litmus
  5. BuzzSumo
  6. Buffer
  7. Marketo
  8. HubSpot
  9. Salesforce
  10. OptinMonster

1 – Leadfeeder

Leadfeeder Identify B2B

Leadfeeder is one of the best B2B lead generation software solutions to help B2B companies identify website visitors and convert them into qualified leads. B2B lead generation software that focuses on website visitor tracking and analytics and reveals the exact behaviour of the companies visiting your website. Leadfeeder uses artificial intelligence to identify website visitors' company and contact information, even if they are not logged in or have yet to complete a form.

Using Leadfeeder for your B2B organisation can offer several benefits, including:

  • Increased lead volume: Leadfeeder can help businesses improve the number of leads they generate by identifying and contacting potential customers who have already expressed interest in their products or services.
  • Improved lead quality: It can help businesses improve the quality of their leads by focusing on only high-value prospects. It provides information on website visitors such as industry, employee number, web activity and other relevant information. This information can be used to prioritise leads and ensure that sales representatives are contacting the most qualified prospects.
  • Automated lead nurturing: Leadfeeder can automate the lead nurturing process by automatically sending personalised emails to website visitors. It can integrate the lead generation process into the existing CRM and sales structure. This can help businesses stay top-of-mind with potential customers and increase the chances of converting them into paying customers.
  • Improved sales productivity: Leadfeeder can help businesses improve sales productivity by providing sales representatives with high-intent sales leads. The tool can segment sales leads based on industry, web activity, geography, and other details. This can free up sales representatives to focus on building relationships with potential customers and closing deals.
  • Real-time visibility: Leadfeeder provides real-time notifications and alerts for specific events visibility into website traffic, so businesses can see who is visiting their site and what pages they view. This information allows the marketing team to respond quickly and capitalise on opportunities for immediate engagement, increasing the chances of conversion.
  • Detailed visitors' insights: Leadfeeder provides detailed insights into website visitors, including their company size, industry, and location. You can see which pages they visited, how much time they spent on each page and the content they engaged with. This information can be used to personalise outreach efforts and increase the chances of converting leads into customers.
  • Seamless Integrations: Leadfeeder integrates with popular CRM platforms and marketing automation tools. This integration enables seamless data transfer and helps streamline lead management and nurturing processes. It ensures that the leads identified by Leadfeeder can be quickly passed on to your sales and marketing teams for further engagement.

2 – LeadSquared

Leadsquared B2B Marketing Software

LeadSquared is a CRM and marketing automation software that can help B2B businesses run high-velocity sales. This comprehensive B2B marketing and sales automation platform can help companies generate and nurture leads and close deals. Workflow automation and marketing reports can help businesses improve their sales and marketing efforts.

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Here are some benefits of using this B2B marketing automation software:

  • Lead capture: LeadSquared helps businesses to capture leads from inbound and outbound phone calls and voicemails. It can automatically capture leads from websites and chat leads in CRM, PPC and digital ads, marketplaces, social media, self-serve application portals, and with in-built connectors and APIs. It identifies the most profitable ones so that you can target only those leads. It can record all calls and track all nurturing activities. It also provides accurate lead source attribution reports.
  • Lead nurturing: LeadSquared helps businesses nurture leads by automatically sending them well-timed content at the right time, on the right channel. You can engage your leads by sending personalised emails, text messages, and social media messages.
  • Create a personalised customer journey: The B2B marketing platform can help you identify the pain points of your potential leads and build end-to-end customer journeys across multiple communication channels and devices. It will enhance customer experience at every step of the journey.
  • Marketing analytics: LeadSquared provides businesses with detailed analytics about their sales and marketing efforts so that they can run data-driven campaigns. It provides drip analytics, email analytics, conversion analytics, and source analytics to track the performance of your campaigns and make improvements. With this B2B marketing tool, you can get performance reports of your landing page and email campaigns. These insights help you identify areas for improvement, optimise your marketing strategies, and make data-driven decisions to drive better results.

3 –

Customer Marketing Software For B2B is a marketing automation software that helps B2B businesses send personalised messages to customers across multiple channels. The B2B marketing software specialises in behaviour-based customer communication, including email, SMS, push notifications, and in-app messages. It gives you more control over the automated messages so that you can improve customer engagement and retention.

Some benefits of using for your B2B marketing campaigns include:

  • Automate in-app messages: can create in-app messages for email, push notifications, SMS and cross-channel campaigns. With this platform, you can build messages that ensure consistent branding and a positive overall user experience.
  • Multichannel marketing: supports multichannel marketing, allowing you to engage customers across different channels. You can send emails, push notifications, SMS messages, and even integrate with other platforms like mobile apps or chatbots. This omnichannel approach ensures that your messages reach customers through their preferred channels, maximising the chances of engagement and conversion.
  • Increased customer engagement: can help businesses increase customer engagement by sending personalised messages that are relevant and timely. This can help companies build stronger relationships with customers and encourage them to take action, such as purchasing or signing up for a newsletter.
  • Behaviour-based segmentation: allows you to segment your customer base based on their behaviour and actions. You can create dynamic segments based on website interactions, email engagement, purchases, etc. This segmentation enables highly targeted and personalised communication, ensuring your messages resonate with each customer segment.
  • Keeps Your Ad Audience and Segments Sync: It uses Google's Customer Match to create ad audiences. It builds real-time segments based on the page views, traits and sent messages and synchronises the list with the ad networks. It will show the retargeting audience new ad campaigns based on the data. It will lower CPA and improve your ad campaign performance.
  • Real-time data analytics: provides businesses with detailed reporting and analytics about their marketing campaigns, from the number of conversions to the amount of revenue. You can monitor message leaderboards, segment membership, and compare campaigns and newsletters so that you can make improvements and optimise your B2B marketing strategy.
  • Integration and data synchronisation: integrates with various third-party tools and platforms, including CRMs, ecommerce platforms, and analytics tools. This integration ensures seamless data synchronisation, allowing you to leverage customer data from different sources to deliver personalised and targeted communication. It also enables a unified view of customer interactions across systems, facilitating a more comprehensive understanding of your customers.
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4 – Litmus

Litmus Marketing Software Review

Litmus is a powerful email marketing platform that can help you improve your email marketing campaigns. It offers a variety of features that can help you create, personalise, test, and analyse your emails. It provides a variety of features that can help you improve your email marketing campaigns, including:

  • Email builder: The Litmus email builder makes creating personalised and responsive emails that look great on any device easy. You can choose from a variety of pre-made templates or start from scratch.
  • Email testing: Litmus offers a variety of testing tools that can help you ensure that your emails are delivered correctly and look good on all devices. You can preview your emails in over 100 popular email clients and devices. You can also test your email's spam score and scan your emails against 25+ different tests.
  • Email personalisation: Litmus makes it easy to personalise your emails with AI-driven recommendations, dynamic content automation, and live content that delivers a relevant experience.
  • Email analytics: Litmus provides detailed analytics on your email campaigns so you can see how they're performing. You can track how subscribers engage with your emails, device usage, dark mode, and read time.

5 – BuzzSumo

Buzzsumo Social Tool

BuzzSumo is one of the best B2B marketing software solutions to help marketers find popular content ideas. This fantastic tool lets you research competitors, discover industry influencers, and improve your content marketing efforts.

BuzzSumo is a powerful tool that can help B2B businesses in various ways. Here are some of the benefits of using BuzzSumo:

  • Discover content ideas: BuzzSumo can help you discover popular content ideas, engaging topics and real-time trends. You can generate content ideas for finding the latest and old data.
  • Research your competition: BuzzSumo can help you research top content ideas from your competition by showing you what content they have created that has been successful. You can also explore popular content ideas by niche and across channels like Facebook, YouTube, and Twitter.
  • Monitor your brand mentions. BuzzSumo can help you monitor your brand mentions on social media. It can also monitor your competitors' mentions and track content from major publications and journalists.
  • Find influencers: BuzzSumo can help you find influencers who are talking about your industry. You can find more than 600k journalist profiles for pitching and the best people to promote your brand.
  • Measure the success of your content marketing campaigns: BuzzSumo can help you measure the success of your content marketing campaigns by showing you how much traffic your content is generating and how many shares it is getting.

6 – Buffer

Bufferapp Startup Tools

Buffer is one of the best B2B marketing software platforms that can help companies to grow their social media presence. With this social media toolkit, you can build an audience organically. It has fantastic marketing tools to help B2B businesses save time and improve their social media marketing efforts. Here are some of the benefits of using Buffer for B2B businesses:

  • Save time: Buffer can help you save time by allowing you to schedule posts in advance. It can also create automated reports of your post updates.
  • Grow your following: Buffer will share your content across different social media channels and suggest relevant hashtags that you can use to grow your social media following.
  • Analytics and reporting: You can get detailed insights, track your social media performance, create reports, and get recommendations to grow your brand reach, engagement, and sales. You can measure and analyse the performance of boost posts and stories and know whether you are reaching the target audience.
  • Build an engaged audience: With Buffer, you can see all your audience's comments and interactions. Buffer will highlight the important ones; you can reply to the comments and turn followers into fans.
  • Build a landing page: It also helps you build a customised landing page with pre-made templates or from scratch. With powerful customisation options, you can add different features to your Start page.
  • Buffer AI Assistant: Whether you want to generate post ideas, repurpose your existing content multiple times, or grow your social media engagement, Buffer AI assistant can help you. It can write engaging social media posts, provide suggestions from long-form content and generate personalised social media post ideas for your brand.
  • Integrations: Buffer integrates with other tools like Google Analytics and Salesforce. This allows you to track the impact of your social media marketing efforts on other areas of your business.
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7 – Marketo

Marketo is a marketing automation platform that helps businesses of all sizes to automate their marketing tasks, generate leads, and track the effectiveness of their marketing campaigns. With this B2B marketing software, you can bring the sales and marketing team together so that they can strategise and execute. From lead generation to marketing automation, and email marketing, Marketo can offer a wide range of features and benefits, including:

  • Lead management: Marketo helps businesses to capture, qualify, and nurture leads throughout the sales funnel.
  • Lead nurturing: With its intelligent, personalised account-based marketing, you can nurture leads at every stage of the customer journey. With AI-powered predictive content, you can deliver relevant customer experience.
  • Email marketing: Marketo makes creating personalised email marketing campaigns easy with its engaging tools, templates and visual editor. It allows you to track email open and click-through rates and measure the ROI of email marketing campaigns.
  • Reporting and analytics: Marketo provides detailed reports and analytics of B2B buyers' journeys, such as online and offline touchpoints. It helps you measure the marketing performance and understand the ROI of every marketing channel. That allows businesses to track the effectiveness of their marketing campaigns and identify improvement areas.
  • Marketing and sales alignment: It can provide the sales team with essential data such as prioritised leads, customer insights and relevant data to ensure marketing efficiency, efficient workflows, and higher ROI.

8 – HubSpot

Hubspot Marketing Tool For Freelancers

HubSpot is a popular B2B marketing software platform that offers a wide range of features, including marketing automation, lead generation, and CRM. It helps B2B businesses to attract, engage, and convert leads. Here are some of the benefits of using HubSpot:

  • Marketing automation: HubSpot's tools can help businesses automate repetitive marketing tasks and nurture leads at scale. You can set up automated workflows, trigger actions based on specific criteria, and personalise messaging based on lead behaviour and engagement.
  • CRM: HubSpot's CRM software helps businesses track and manage customer interactions. This can help enterprises improve customer service, identify opportunities for upselling and cross-selling, and close more deals.
  • Sales enablement: HubSpot's sales enablement tools help sales teams find more profound insights into prospective customers, qualify leads, prepare for sales calls, and close deals faster. This can help sales teams increase their productivity and close more deals.
  • Reporting and analytics: HubSpot's reporting and analytics tools help businesses track the performance of their marketing and sales campaigns. This data can be used to identify areas for improvement and make better marketing decisions.

9 – Salesforce

Salesforce Crm Software Review

Salesforce is a cloud-based customer relationship management (CRM) platform for B2B businesses to improve their B2B marketing. Whether you want to engage with your customers, build trusted relationships or attract more customers, the CRM platform can help you fulfil your goals. Here are some benefits of using Salesforce for your B2B marketing.

  • CRM Platform: It provides a centralised database to manage customer and prospect data, allowing you to track interactions, segment audiences, and personalise marketing campaigns based on specific criteria.
  • Lead Generation and Management: You can capture leads from various sources, such as web forms and landing pages, and track their progress through the sales funnel. The platform enables you to assign leads to sales representatives, track activities, and measure conversion rates.
  • Marketing Automation: Salesforce's marketing automation capabilities allow you to automate repetitive marketing tasks and nurture leads at scale. You can set up automated workflows, trigger personalised messaging based on lead behaviour, and track engagement.
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10 – OptinMonster


OptinMonster is the most powerful lead generation software for B2B companies that can help convert and monetise website traffic. With this tool, you can generate more subscribers and leads and drive more sales.

  • A variety of lead capture forms: OptinMonster offers a variety of opt-in forms, including popups, light boxes, floating bars, inline forms, and full-screen welcome mats. You can choose from more than 97 pre-made templates and select the proper form for your needs.
  • A/B testing: the tool allows you to test and try different headlines, content and layouts and choose the one that converts the best.
  • Detailed reporting: OptinMonster provides detailed reporting that shows which pages convert the best to optimise your campaigns. This data can be used to improve your website and campaigns and get better results.
  • Geo-location targeting lets you personalise your website and engage more audiences by displaying geo-targeting popups based on interests, demographics, and behaviour. This helps you to improve your conversion rates.

Final Thoughts

When choosing a B2B marketing software solution for your B2B Company, it's essential to consider your specific needs and budget. B2B marketing platforms and tools are necessary for your business as they empower you to streamline marketing operations, optimise lead generation and nurturing, leverage data insights, and drive business growth in a targeted and efficient manner.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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