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How Collaboration Software Increases Productivity & Profit

How Collaboration Software Increases Productivity & Profit

The benefits of collaboration software are well-documented. Organisations can increase productivity and profits by enabling team members to communicate and work together more effectively.

Specifically, collaboration apps can benefit an organisation's marketing, sales, operations, finance, management, tech, and other departments.

In this article, you'll learn how collaboration software is more than just a productivity tool but a proven revenue enabler.

What is collaboration software?

Collaboration Software

Collaboration software is an application that helps people work together on projects, share files, and communicate. It can be used in various ways, from simple chat applications to complex project management tools.

Several types of collaboration tools for businesses are available, each with unique features and benefits. Some of the most popular types of collaboration software are:

  • Chat applications allow team members to communicate in real-time, making it easy to brainstorm ideas, solve problems and stay up-to-date on the latest developments.
  • Project management tools: These help teams track progress, assign tasks, set deadlines, and manage projects from start to finish.
  • Document sharing platforms allow users to share and edit documents in real-time, making it easy to collaborate on projects remotely.
  • Video conferencing software: This helps teams communicate and collaborate face-to-face, even when they're not in the same location.

There are many benefits to using collaboration tools within a company. It can help to improve communication between team members, make it easier to share files and work on projects together, and ultimately increase productivity. In addition, collaboration software can also help reduce costs by eliminating the need for physical meetings or travel. 

How can it help your marketing team?

Your marketing team can use collaboration services to increase productivity in many ways. For example, they can use it to brainstorm ideas, share files and resources, track project progress, and stay organised. In addition, collaboration software can help your marketing team better manage their campaigns by providing tools for tracking results, measuring performance and creating business reports.

Likewise, collaboration tools can help marketing teams work together for content creation, social media campaigns, lead generation, and more. It can also help with task management and organisation so everyone is clear on what needs to be done and when.

How can it help your sales team?

Sales Pipeline View

It has been said that the two most essential things in any business are selling and making a profit. For a company to be successful, it needs to have a good sales team. However, you can still improve even the best sales teams. One way to do this is by using collaboration tools. For example, a recent study found that technology tools like collaboration apps are crucial in helping ensure employee efficiency in distributed work settings.

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Collaboration software can help sales teams in many ways. For example, it can help them manage their time better, keep track of customer information, and work together on sales strategies. In addition, collaboration apps can also help sales teams to stay organised and focused.

When it comes to selling, time is of the essence. Collaboration software can help sales teams better manage their time by allowing them to track deadlines, appointments, and meetings. In addition, collaboration services can also help sales teams to keep track of customer information. This is important because it allows sales teams to follow up with customers and close more deals.

How can it help your finance team?

Collaboration software can help finance teams in several ways. First, it can help team members keep track of project expenses and budgeting information. You can share this information with other members of the finance team, as well as with other departments within the organisation.

Information sharing can help the finance team make more informed decisions on allocating resources. Additionally, collaboration tools can help finance teams track invoices and payments. This information can improve cash flow and ensure that bills are paid on time. 

Finally, collaboration software can help finance teams manage risk. By sharing information about potential risks with other team members, finance teams can make better decisions on mitigating those risks.

How can it help your management team?

For management teams, collaboration apps can help to improve communication and coordination between departments, leading to better decision-making and overall efficiency. In addition, by providing a centralised platform for storing documents and information, collaboration apps can help managers across the organisation reduce the amount of time spent searching for files and information that are outside but relevant to their department.

Some specific benefits of collaboration software for management teams are:

  • Improved communication and coordination between teams
  • Better decision-making
  • Greater efficiency
  • Reduced time spent searching for files and information
  • They have increased transparency and accountability.

How can it help your customer support team?

Collaboration Software Customer Support

Your customer support team is the first line of defence regarding keeping your customers happy. And happy customers are more likely to stay with your company, buy more from your company, and recommend your company to others. But what happens when emails, phone calls, and meetings constantly bog down your customer support team? This is where collaboration tools can help.

Collaboration software allows your customer support team to manage all customer interactions. They can easily see who is working on what, assign tasks to specific team members, and track the progress of each issue. This way, nothing falls through the cracks, and your customers always feel like they're your top priority.

In addition, this software can help your customer support team resolve issues faster by giving them access to the knowledge and expertise of your entire organisation. With instant messaging, video conferencing, and screen sharing, they can quickly get the answers they need from other departments without having to wait for a response via email or phone.

How can it help your tech team?

Technology teams are always looking for ways to streamline processes and improve communication. Collaboration software can help tech teams to stay organised and on track.

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By using a shared workspace, tech teams can easily keep track of projects and deadlines. They can also quickly share files and ideas with colleagues. With this software, tech teams can work together more efficiently and get more work done.

When managing I.T. service requests, collaboration software can help you track which requests are being worked on and who is working on them. This way, you can avoid duplication of effort and ensure that all requests are addressed promptly.

How to choose the right collaboration tools?

Top Project Collaboration Software

Finding the right collaboration software for your business or specific need is not an easy task. With the vast number of options and features available, it can be challenging to determine which software is best for you. However, knowing the key considerations and best practices in choosing the best collaboration software for your particular need can help you make a more informed decision.

Key considerations when choosing collaboration tools include:

  • The type of business or organisation you have: Different types of collaboration tools are designed for specific industries or business types. For example, healthcare organisations have specific needs that their collaboration apps must meet to ensure patient safety and privacy. Likewise, large enterprises have different requirements than small businesses regarding compliance and regulation.
  • The size of your business or organisation: The number of employees, departments, and locations can affect the type of collaboration software you need. For example, a large enterprise with employees in multiple time zones will need software accessible from anywhere in the world and offers features such as translation and language support.
  • Your business goals and objectives: What are you looking to achieve with collaboration software? Do you want to improve communication between remote workers? Foster better team collaboration? Increase customer satisfaction? Once you know your goals, you can narrow your options to those that offer the features and functionality you need to achieve them.
  • The size of your team: The number of users you need to support will help determine the type of collaboration software you need. Smaller teams may only need essential features, while larger teams may need more robust options.
  • The type of projects you work on: The nature of your work will also help determine the type of collaboration apps you need. You'll need software to support that complexity level if you frequently work on large projects with many moving parts.
  • The geographical location of your team members: If your team is spread out across different time zones or locations, you'll need to choose collaboration software that can accommodate them.
  • The specific needs of your team: Each team has its own unique needs and requirements. You are choosing collaboration services that can support your team's specific needs. For instance, if you're managing a team of designers, you'll need designers-specific collaborative tools.
  • The budget for the software: Like any other business expense, you'll need to consider the cost of collaboration software when making your decision. Fortunately, there are a variety of options available at different price points.

Considering these key factors, you can narrow your options and choose the best collaboration software for your particular need.

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Best Practices for Choosing Collaboration Services

Figma Design Collaboration Tool

Once you know the critical considerations for choosing collaboration tools, you can narrow down your options. Here are some best practices for choosing the right collaboration software for your business:

  • Define your needs: As we mentioned before, knowing your team's specific needs is essential to finding the right collaboration tool. Make a list of the features and functionality you need in collaboration software, and use this list to guide your search.
  • Compare features: Once you have defined your needs, you can compare the features of different collaboration options. Be sure to compare apples to apples and ensure the software you choose has all the features you need.
  • Consider integrations: Many collaboration options offer integrations with other software programs. These integrations can be extremely helpful in increasing productivity and efficiency. Consider the integrations offered by different collaboration options when making your decision.
  • Read reviews: One of the best ways to gauge the quality of collaboration software is to read reviews from other users. There are many online resources where you can read reviews from other users.
  • Get a free trial: Most collaboration tools offer a free trial period. This is an excellent way to try out the software and see if it is a good fit for your business. Be sure to take advantage of free trials when making your decision.
  • Pricing: Regarding pricing, collaboration software can range from free to thousands of dollars per month. The price of the software will depend on the features and functionality you need. Generally speaking, the more features and functionality you need, the higher the price. However, many high-quality collaboration options are available at various price points.


The advantages that collaboration software offers are immense and compelling. And due to the new normal that the COVID-19 pandemic has brought into effect, these advantages have increased in value and impact by over a hundred-fold. 

Organisations can increase productivity and profits by enabling team members to communicate and work together more effectively. If you're looking for a way to improve communication and collaboration within your organisation, consider investing in collaboration tools.

Collaboration software can be a great way to increase productivity and efficiency in your business. However, choosing the right software for your particular needs is essential. By following the key considerations and best practices in this article, you will be well on finding the best collaboration software for your business.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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