10 Easy Ways to Attract More Customers to Your Business
There are hundreds of ways to market your products or services, from advertising on billboards to paying for banner ads on search engines like Google.
You’ve done all the legwork necessary to get your business off the ground—now what? The key to building a successful, long-lasting business is to find ways to attract more customers to your door.
If you’re not currently doing anything to attract new customers, now’s the time to start. This article will share 10 ways to attract more customers into your business that are easy to implement and effective.
1 – Understand What Makes Your Target Market Tick
There are many ways to determine what makes your target market tick, but it starts with figuring out who they are, what they’re looking for, and what drives them to purchase.
The best place to start gathering data is through online and offline research. Once you know your ideal buyer, you need to determine what drives them to action.
This is when you can dig deeper into the psychology of conversion to find out why people are clicking on your ad and what motivates them to take the next step. Once you have this information, you can create a message that will resonate with your ideal audience.
When you look at your audience, you’ll notice that people who come to your site are similar to your target audience. What are the commonalities between you and your ideal customer? What can you say or do to help them understand why they should take action?
There are three distinct types of customers:
- People who need what you sell.
- People who need it soon.
- People who need it now.
These groups behave differently when it comes to making decisions. To identify which market segment your product fits into, ask yourself these questions:
- Who needs what you sell the most?
- Who needs what you sell the least?
- Which of those people would have trouble finding your product elsewhere?
- Would those people be willing to pay more for your product?
2 – Craft a Great Website
Create a website that is easy to navigate and has a simple, clean design. This will be the first impression that people get of your business. They’re unlikely to return if they don’t like what they see. Your business website should be a tool that helps you accomplish your business goals.
Your website must be designed to convert visitors into buyers. Two types of conversion websites have a prominent call to action and those that don’t. If you aim to sell products, your website needs to communicate that you want people to buy your product.
You want the user to think, “This is where I need to be; this is where my money goes.” If your website isn’t designed to sell, your content needs to be focused on the benefits of using your product instead of features.
The point of a website isn’t just to drive traffic. It’s also to help build brand recognition and attract more customers.
To do this, focus on building a strong identity and establishing your brand voice through your website. Make sure you’re using all the latest web technologies and building a relevant design for your target audience.
Content gets shared because it’s interesting, but the deeper reason is that people feel like sharing it. In other words, if you can get people to share your content, it’s likely because it speaks to them personally.
This can be as simple as creating compelling and easy-to-share content or as complex as crafting a helpful article that takes people’s breath away. The more personal it feels, the more they’ll want to share it, and they are more likely to engage with your business and your brand.
In today’s digital world, sharing content is a critical strategy for attracting more traffic. Sharing content on social media and blogs gets people talking about your business, increasing your brand awareness and reputation.
Content marketing is a long-term commitment, but one of the quickest ways to build an audience for your company is to share your content on social media.
The second psychological principle that applies to eCommerce is reciprocity. Reciprocity is a way to entice people to buy something by giving them something they’ll enjoy.
To put it simply, if a customer buys something from you and you give them something in return, they’ll be more likely to buy from you again.
Reciprocity works in two ways:
- It’s mutually beneficial. If a customer is purchasing a product from you, they’re giving you money. You’re offering them something in exchange. Therefore, you get a benefit from your customers, and they get a benefit from your product.
- It builds a relationship with your customers. If your customers know they’ll receive something special from you after they buy from you, it creates a feeling of goodwill. And goodwill is the primary reason people shop online.
4 – Make Social Media the Centre of Your Marketing Efforts
Social media marketing (SMM) is the key to attracting more customers through online interaction. SMM is a very effective form of marketing for companies because it builds trust and credibility with consumers, creating a compelling connection between the company and its customers.
This connection gives the company a chance to build a relationship with the customer and gain valuable insight into the customer’s behaviour and preferences.
When social media marketing was first introduced, people mainly used it to drive traffic back to their websites. But this changed with the development of social media itself.
Today, social media platforms such as Facebook, Instagram, Twitter, and Pinterest, can help brands build relationships with their audience.
Social media marketing is a crucial part of your digital marketing strategy if you’re trying to sell products online. Social media marketing is as vital as traditional digital advertising techniques like paid search, display advertising, and email marketing.
Why? Because you need to tell people about your business. It would be best to build trust and foster relationships with your audience.
5 – Build Relationships and Network Online
Networking is crucial to growing your business. Whether you’re starting or already have a successful brand, you must actively pursue opportunities to develop new relationships and networks.
This is a two-way street: You should do this while looking for new clients and building relationships with existing customers. There are many ways to network online.
The most common is by starting a Facebook group. This is easy to set up and allows you to create a space to share ideas with people that you don’t know personally.
Social media is powerful and can be used as a marketing tool to build relationships with potential customers. While it’s true that most people aren’t looking for a business to be social on social media platforms like Facebook, Twitter, and LinkedIn, it’s still important to take advantage of these social sites as a resource to build rapport and network.
After all, social media isn’t just about sales. It’s also about building a community around a brand. People who follow you or join your community are interested in what you do. They may also influence your decision to purchase your product or service.
6 – Use Traditional Marketing to Boost Sales
Traditional marketing is just marketing, but it gets a bad rap because of its age. We don’t think traditional marketing is creative, innovative, and effective. However, many companies still rely on it.
Some are even afraid to use more innovative marketing methods, like social media marketing. The old guard is the only place where you can indeed be sure to reach the majority of your audience.
Traditional marketing strategies, such as advertising in print media, television, radio, and billboards, are still powerful ways to boost sales. However, most of these traditional approaches only reach a small percentage of consumers.
Social media and digital marketing, on the other hand, can reach every potential customer. For example, in 2022, Facebook reached more than 2.9 billion monthly active users.
7 – Offer new customers discounts and promotions
In my experience, most people who want to sell online are just beginning. Because of this, many eCommerce businesses offer incentives such as free shipping, free returns, or gift cards to entice shoppers to make a purchase.
These are all excellent options for new customers, but they are also good ways to retain existing customers. So whether you want to attract more customers or keep them as customers, there are some great ways to give away free stuff.
Discounts and promotions can be the secret weapon to grow your business. These discounts and promotions, however, should be used sparingly.
There is no better way to turn off your customers than to offer them discounts and promotions. Offering discounts and promotions only once or twice in a row can turn your customers off and make them feel like they are being ripped off.
While there’s no set formula for discounting, there are a few key questions to consider when deciding whether to offer discounts.
- Are these discounts temporary or permanent?
- Is the discount being offered to existing customers as well as new ones?
- Does it work as a retention incentive?
These are just some of the questions you should ask yourself when deciding how you want to price your product or service.
8 – Leverage Video to Attract More Customers
If you aren’t using video already, you’re missing out on a potent tool. Many studies have shown that the use of video has a direct correlation to conversion rates. For example, HubSpot, a marketing analytics company, found that people who saw a video in their email were 2.5 times more likely to click on a link than people who did not.
Video is a powerful marketing tool and one that isn’t always used correctly. Marketers and businesses should take the time to research and see if they can leverage video to attract more customers.
According to Marketing Land, two main ways to get a video in front of potential customers. The first is to create a video specifically targeted toward them. This video can range anywhere from a couple of minutes to a half-hour long.
This video needs to be interesting enough to grab the viewer’s attention and keep their attention for as long as possible.
The second way to get a video in front of potential customers is to create a longer video about a specific topic or product. This video can be as short as a minute long or as long as several minutes.
This may sound like a no-brainer, but you’re seeing so many people using video for their blogs and websites because it works. Video is a highly effective sales tool that allows consumers to personally connect with a brand, product, or business.
So even if you’re a small business owner, there are ways you can use video marketing to build brand awareness and increase sales.
9 – Partner with complementary businesses
You don’t need to build a business based on a sole focus on attracting new customers. The key is to focus on building a sustainable, profitable business with a clear understanding of what the business will look like in the future.
When you think about building a business, what are some of the goals you’d like to accomplish? How might you partner with other businesses to make sure you achieve those goals?
Instead of competing with your competitors, work with them. This can help you attract more customers who already have a relationship with your competitor, and it can also give you access to your competitors’ products and services.
This works well if your competitors are in industries with similar offerings. For example, a bakery might partner with a coffee shop or a local restaurant to offer customers the chance to pick up a pastry box.
10 – Ask for referrals
There’s another trick to using referral marketing to drive sales. According to a research study conducted by Microsoft, if you ask for referrals and follow up within 48 hours, you’re more likely to receive those referrals than if you wait a week or more before making a request.
There are two ways to go about referring business. The first is to ask your current customers for referrals. However, this can be challenging since it’s hard to tell who your customers are.
The second option is to ask for recommendations from people outside your business. It doesn’t matter if they have been customers or not because if they have heard of your product, they are qualified to be a source of referrals.
By asking customers for referrals, you are building a relationship with them. People like to do favours for people they like. By getting these recommendations, you build trust and gain credibility.
We recommend creating a lead magnet that leads to a clear call-to-action (CTA) on your site and then driving traffic to that CTA via social media, email marketing, etc. You’ll want to encourage people to share the post on their social media channels so that you can have a snowball effect.
You can use the right tools to keep your audience engaged while you continue to grow and build your brand. The biggest challenge for most of us is keeping our followers interested, coming back for more, and sharing what we do with others.
This list of 10 easy ways to attract more customers to your business can give you a jumpstart.