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1 thought on “Verizon Logo Design Evolution: From Bell to Swoosh”

  1. Great article. It’s important to note that Verizon was born out of a merger between Bell Atlantic and GTE.

    Also, the checkmark had a double meaning in that it was meant to be the beam of light in the newfangled fiber-optic telecom transmission technology. In fiber optics, laser light essentially bounces off the inside walls of the fiber medium so long as it stays within a “critical angle” of internal reflection.

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