Why Is Mobile Marketing Beneficial for Businesses?
Mobile marketing, sometimes called mobile advertising or cell phone marketing, is quickly becoming one of the most prominent marketing strategies for businesses of all kinds.
In the past, this industry was limited mainly to companies with a solid market reputation or established brand.
However, in more recent years, mobile marketing has become globally accessible.
With this increase in the number of marketers and the ever-expanding global market, the question is, “How do I Implement mobile marketing into my larger marketing strategy?”
Phone tracker experts from celltrackingapps.com will give you an answer to that critical question, and we bet that it will spark your interest.
What Is Mobile Marketing?
Mobile marketing is a multi-channel internet marketing strategy geared at reaching a specific audience on their iPhones, feature phones, iPads, Android, or any other mobile device.
There are many different types of mobile marketing campaigns, such as:
- Awareness Campaigns
- Transactional campaigns
- Promotional Campaigns
- Onboarding Campaigns
Additionally, there are several forms of mobile marketing, which include:
- SMS marketing
- QR codes
- Paid Search Marketing
- In-Game Ads
Unlike most internet marketing campaigns, mobile marketing does not require a website.
Instead, they use popular social networking services such as Facebook, Instagram, TikTok, and Twitter to promote their business and gather leads.
We all know how people are glued to their phones nowadays.
Because we have these devices on us at all times, it’s no wonder that over 71% of marketers believe that mobile advertising is the spine of their business.
Therefore, if a business has an app that it can use on a popular smartphone, it is more likely to reach a wider audience and increase its revenue.
But mobile marketing isn’t necessarily limited to only apps. Let’s see which other cell phone advertising options are at your disposal.
Different Types of Mobile Marketing Campaigns
As mentioned earlier, the most popular types of mobile marketing strategies include:
- Awareness campaigns – are created to introduce wider audiences to your mobile app or website. This could be done through in-app or in-game ads or social media promotions.
- Transactional campaigns – usually used when conformations are needed, such as when you change your password or other details. They provide an excellent opportunity to communicate your brand values or offers.
- Promotional campaigns are usually used to spread the word about new offers, content, initiatives, etc.
- Onboarding campaigns – With a whopping 23% of apps being used just once, onboarding new users and offering them as much value as possible at this initial stage is vital.
There is an increasing trend of using mobile technology to advertise services and products to consumers, which has increased marketers’ ability to reach new markets.
With more consumers taking advantage of mobile technologies and a large percentage of those consumers accessing the Internet through their cell phones, marketers need to develop campaigns to match the demographic makeup of the targeted market.
One of the most effective marketing campaigns uses a combination of technologies. For example, the mobile quiz allows marketers to create a quiz on a dedicated page for consumers to answer and allow the user to answer by simply pressing a certain number of buttons.
Upon answering the quiz, the user returns to the original site to purchase the product or learn more about it.
The Clevertap campaign, in much the same way, allows customers to answer the trivia question on a mobile website and allows them to receive special offers, coupons, or other information that they may find helpful.
While the two types of mobile marketing strategies can work effectively together, marketers need to understand how to use each type to increase conversion rates on the different types of sites that they are currently promoting to their audience.
Another popular way to use these technologies is through cross-selling and multi-level promotions.
The attention grabber is a method that allows marketers to ask consumers to complete one or more surveys before the end of the promotion.
These questionnaires often require the consumer to answer a few demographic questions and multiple inquiries regarding everyday purchasing needs, wants, and concerns.
Once marketers have collected a comprehensive list of these questions, they can use the information to create an advertisement that will capture users’ attention and persuade them to take the next step by completing the survey.
In many ways, this personalised SMS marketing campaign allows marketers to give consumers what they want without flooding the market with promotional content they may not like.
Other Mobile Marketing Strategies
SMS marketing is possibly the oldest form of technological marketing used with mobile phones and is immensely popular with smaller and larger brands.
With its ability to reach larger audiences and potential customers, apart from being relatively inexpensive, SMS marketing has continued to remain a popular form of mobile marketing.
In recent years, QR codes have become an effective means of mobile marketing.
They’re a great way to build some suspense about offers and discounts that users can avail themselves of through your brand. Barcodes are yet another way of rewarding customers to keep them coming back.
A brilliant example is how the clothing brand H&M uses a unique code on its mobile app for users to avail of points whenever they make a purchase.
Paid Search Marketing
Paid search marketing is very effective for advertisers who want to increase traffic directed at their websites.
For example, if an advertiser wants to advertise their products or services, they could pay for ads to be shown on popular mobile smartphones.
These ads will only appear on phones that their actual customers own. The dreadful ad invasion has plagued our favourite mobile apps, and now you know why.
Another popular type of mobile marketing campaign is in-game ads.
These ads are shown when users engage with a currently active game on their phones. For example, mobile ads will appear when players wait for the in-game menu to load.
Or, if you want to receive a freebie, you’ll have to watch an ad.
In-game ads are an excellent way for marketers to place non-intrusive ads on their customers' phones and ensure they are noticed.
Because video games are so addictive, users often spend multiple hours playing them. Here are some other types of mobile marketing campaigns:
What Are the Benefits of Mobile Marketing?
There are so many benefits of using these different devices that it is hard to imagine anyone could do without them.
Accessible Medium to Work With
With smartphone users increasing worldwide daily, brands will find it increasingly easy to reach wider audiences.
Even a simple ad is highly likely to convert, whether on a mobile device or tablet.
Such ads can be made with a few clicks and can then be made to reach thousands or even millions of people through their phones.
The first benefit is cost-effectiveness.
If you were to utilise traditional forms of advertising such as television, newspapers, etc., then the cost involved with these marketing campaigns would eat up too much of your budget, especially if you are already using multiple forms of advertising.
However, with smartphones, smaller screen sizes already limit the number of space brands have to place their ads.
While this might seem a downside, it saves brands much money as their ads don’t have to be massive.
Add to this the fact that most users spend at least a few hours on their smartphones daily, and you have a brilliant way of reaching new potential customers.
Once you have decided that mobile marketing is the way you want to go, the next step is to figure out how you will do this.
The great thing about this form of advertising is that you can track your success from your phone! This means that you will see real-time results, in real time, of how your campaign is working.
This type of personalisation is crucial to the success of this form of marketing.
If you cannot successfully personalise your campaign, you won’t know if it is working because you won’t see the result.
Microtargeting and Personalisation
In addition to tracking user responses and seeing real-time results, you can also use mobile marketing techniques such as SMS marketing.
This is where you send short text messages to interested prospects as soon as they have entered your list of contact details.
These text messages will often contain your offer, but there will also be links to your landing page or any other section of your site where they can learn more about your business and your offers.
These text messages cost nothing to send, and there is no limit to the number of people you can sign up for using this personalisation form.
Generate Leads and Increase Sales
Marketers can use these options to generate leads and increase sales by tracking users through location-based services.
Here, users tend to look for their services and optimise their campaigns. Not only that, but it’s also cost-effective.
Mobile marketing allows businesses to tap into one of the most powerful traffic sources: mobile users.
With this in mind, companies should develop mobile advertising campaigns to target users in different locations.
For example, based on gathered data, advertisers may target individuals walking or biking to their jobs or clients.
They can use this information to optimise their mobile campaigns to reach a wider audience. This allows businesses to market to potential clients while increasing their exposure effectively.
Regardless of which channel your business decides to use, your app or mobile website must show ups in the search engine results when consumers search for your business.
For example, if you go to the top 10 search results for your target keyword, the chances are that you will see at least one location-based app and, most likely, more.
People are constantly searching the Internet, whether it is for information or a vacation, so it stands to reason that they will also want to find information where they are.
A mobile marketing strategy that includes location-specific apps and mobile websites will allow you to reach an audience actively searching for you.
A mobile marketing strategy also allows you to reach potential customers not currently viewing your brand on their mobile phones but would still like to as they’re shopping or researching other products and services.
It would help if you took advantage of mobile websites by including video, content, and social media elements in your mobile marketing campaign.
Mobile websites must also have a compelling Call to Action to ensure that users or potential customers take a step toward subscribing to your services or purchasing your product.
Mobile advertising is a great way to reach your target audience quickly and efficiently.
If you know the proper methods and have the right tools, you can quickly perfect your marketing strategy and increase your profit.
Because the number of mobile phone users is exponentially increasing daily, we can safely conclude one thing – mobile marketing is here to stay.
Remember that your mobile marketing strategy must sync with your larger marketing strategy and campaign.
This means that the tone and theme of your ads must be consistent across platforms and mediums, and you must also ensure that you track the results of these campaigns to find ways to improve and reach larger audiences.