Case Study insights

Using one case study after another, we present our analysis and expert advice on logo design and the process of making them. We also give you a step-by-step take on why a business would rebrand.

The examples of case studies involve brands, not in our roster of clients, as well as companies whose logos we gave a fresh update. These design case studies prompt you to take a more in-depth view of the process of creating logos and how this affects your business. By doing so, you see branding in a different, yet enlightening, way that informs how you plan your marketing strategies and business approaches.

A business case study also helps you take stock of your company and reveals tips on the best way to proceed. Learning the lessons of other businesses helps you avoid costly missteps and stay on track, or seek ways to keep on the right path where your business is concerned given your current situation.