Inkbot Design Blog

Design, Strategy, Branding and Marketing Inspiration for Creatives & Business Owners

Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites

Paul Rand: The Architect of the Modern Brand

Paul Rand Paul Rand The Architect Of The Modern Brand

Paul Rand didn’t just design logos; he engineered corporate identities that lasted decades. We reveal the technical and psychological principles behind his most famous work, from IBM to NeXT, and why his “Design is Everything” mantra is more relevant in 2026 than ever.

Adrian Frutiger: The Engineering of Modern Typography

Adrian Frutiger Adrian Frutiger The Engineering Of Modern Typography

Most entrepreneurs treat fonts as an afterthought. Adrian Frutiger treated them as a mathematical solution to human communication. From the “Frutiger Grid” to the signage at Charles de Gaulle, we explore why this Swiss master’s work is the blueprint for your brand’s visual clarity.

10 Common Logo Design Mistakes Killing Your Brand

Logo Design Mistakes 10 Common Logo Design Mistakes Killing Your Brand 2026

Bad design is a quiet business killer. We break down the 10 most common logo design mistakes that drain your marketing budget, confuse your customers, and ruin your professional reputation. A design analysis to save your brand identity.

Google Knowledge Panel: Guide to Brand Verification

Google Knowledge Panel Google Knowledge Panel Guide To Brand Verification 2026

A Google Knowledge Panel isn’t a vanity metric; it’s the digital foundation of brand authority. This guide shows you the technical triggers, schema requirements, and verification steps needed to own your entity in the Knowledge Graph.

Email Marketing ROI: SMB Guide & Free Calculator

Email Marketing Roi Email Marketing Roi Smb Guide Free Calculator 2026

Most businesses calculate email marketing ROI incorrectly by ignoring hidden costs and technical debt. This guide explores the mathematics of high-performance email, debunks common myths, and provides a free calculator to help UK entrepreneurs reclaim their profit margins.

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