Brand Governance: Who Owns Your Brand?
Brand governance isn’t about policing fonts; it’s about protecting revenue. We analyse the systems, roles, and tools required to stop brand drift in its tracks.
The Importance of Brand Management: Asset Protection for SMBs
Brand management isn’t just about logos; it’s about protecting your company’s most valuable intangible asset. Here is why it matters for your bottom line.
Brand Positioning Map: Guide to Finding Market Gaps
Most brand positioning maps are useless doodles. Learn how to build a rigorous, data-backed perceptual map that reveals where your competitors are weak and where your true profit lies.
Colour Contrast Accessibility: Designing for WCAG Compliance
Most websites fail basic accessibility checks, leaving money on the table and risking litigation. We break down colour contrast accessibility, WCAG standards, and how to fix your palette without ruining your brand.
Brand Colour Trends: The End of “Safe” Branding
Colour is not decoration; it is a financial lever. We analyse the Brand Colour Trends for 2026, focusing on digital-first hues, accessibility, and the psychology of trust.
Brand Messaging Hierarchy: From Pillars to Promises
Most brands suffer from the “kitchen sink” syndrome. This guide breaks down how to build a brand messaging hierarchy that prioritises clarity, aligns your team, and actually converts traffic.
Brand Typography: The Technical Guide for SMBs
Typography is not just about picking a pretty font. It is a strategic tool for building trust, establishing hierarchy, and driving conversion. This guide covers the technical, legal, and aesthetic rules of brand typography.
Brand Voice Chart: The 4 Dimensions of Tone
Your brand sounds like a Frankenstein of different writers. Fix the inconsistency with a Brand Voice Chart. We break down the 4 Dimensions of Tone—Humour, Formality, Respect, and Enthusiasm—to help you scale your identity without losing your soul.
What is a Sub-Brand? (Examples & Definition)
This guide offers a concise definition, a forensic analysis of architectural risks, and real-world sub-brand examples. Learn how to launch a new product segment without diluting your core brand equity.
Startup Marketing: 7 Strategies to Survive the Burn Rate
Most startup advice is dangerous fluff. Inkbot Design breaks down the 7 marketing strategies that actually drive revenue, from engineered referral loops to high-intent content.
