Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites
Think a wordmark is just “typing your name”? Think again. We’re dissecting the 25 best wordmark logos—from Coca-Cola to Google—to show you the hidden genius, the strategic traps, and the lessons you can actually use for your own brand.
The Shell logo, or “Pecten,” is one of the world’s most recognised symbols. But it wasn’t born that way. It was forged through a century of ruthless simplification. Forget “timeless” design—the real lesson here is evolution. We explore the history, the 1971 redesign, and the hard lessons for your own brand identity.
Brand licensing looks like easy money—until it destroys your reputation. This is a brutally honest guide for business owners on what licensing really is, the dangers of getting it wrong, and the five-point test to see if your brand is strong enough to even try.
Think Modernism is just for dusty art books? Think again. It’s the secret behind Apple’s minimalism, Google’s clarity, and every successful corporate identity you trust. We’re going to show you how these 100-year-old principles of “boring” design are the key to building a brand that customers actually understand, trust, and buy from.
Marketing isn’t magic, it’s psychology. The power of suggestion is already at work on your website, in your branding, and in your pricing. The only question is whether it’s working for you or against you.
The Volkswagen logo is a masterclass in survival. It endured its controversial origins, a 3D-chrome phase, and a global scandal. We break down the complete history and extract the crucial lessons every small business owner needs to learn about branding.
We dig into the real history of Swiss Design, from its grid-obsessed masters to its modern-day use in the app in your pocket, and show you how to use its principles to build a more trustworthy, professional brand.
Why do logos for TV channels like the BBC and HBO work so well? They’re the ultimate masterclass in branding. A professional designer breaks down the 25 best TV channel logos and extracts the real-world lessons small businesses need to learn about simplicity, scalability, and brand identity.
Most businesses sound generic by default. They use stock music, annoying notification sounds, and lack a clear audio strategy. This is a huge mistake. Sonic branding isn’t a jingle; it’s the entire auditory experience of your brand, and getting it wrong makes you sound cheap.
Stop treating product naming like an art project. It’s a commercial decision, and most founders get it wrong. This guide gives you a practical process, highlights the legal disasters I’ve seen firsthand, and shows you how to choose a name that actually works—one that is memorable, ownable, and won’t get you sued.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).