The Importance of Infographics Design For Your Business

The Importance of Infographics Design For Your Business

The frailty of intellect always requires an assemblage of interested people who can acknowledge it.

What use will your hard work and talent be put into if there are no takers?

The entire world runs on the social benefit of the enormous genius of a few people.

Imagine if these people failed to sell their hard work as it should be.

Progress would come to a standstill, and there would be an eventual careening towards perpetual darkness of ignorance and savagery.

Thus, it becomes imperative to master the art of reaching out to the millions and allowing our intellectual prowess to change lives for the better.

Everything sells (or almost everything), and the success of business empires is directly proportional to the saleability of their products and services.

However, you cannot just hope to take your business to new heights by conforming to conservative measures or with the help of sheer human resources.

Change, creativity and innovation are the needs of the hour.

Human beings have a natural inclination toward a thing of beauty, and this is where creative design and visual aids come into the picture.

Here in this article, we shall attempt to look into the role infographics design plays in nudging a business empire in the right direction.

However, let us first understand what the term ‘infographics design’ means.

What is Infographics Design?

The term ‘infographics’ is an amalgamation of the terms ‘information’ and ‘graphics’, which means to furnish information in a graphical form.

Dry information without any visual aid might not have many takers and has the possibility of seeming esoteric.

However, the same information, when accompanied by visual aids or presented in a graphical format, piques the interest of potential clients and customers.

Statistical graphics like pie charts, line charts, bar diagrams and the like, data visualisation, information architecture and information are all parts of the umbrella term of ‘infographics design’.

Imagine a PowerPoint presentation that deals with the company’s turnover per annum.

It would be much more exciting if the presentation carried graphs, statistics, and other suitable graphics than just bullet points containing mechanical facts.

It brings the session alive and makes room for constructive criticism or suggestions that would only benefit the company’s general interest.

However, limiting infographics design within the confinements of statistical data and mere graphical representations would be a sacrilege.

The term is broad in scope and has a whole other world of creativity and innovation.

It has more to do with the overall design and formatting of information.

Businesses these days have increasingly used infographics to market their unique selling point and reach out to as many people as possible.

Out-of-the-box thinking, innovation and creative insight dominate the forte of infographics design.

It would not be an exaggeration to deem infographics as an institution.

It is that weapon without which businesses worldwide cannot hope to thrive.

Better use of infographics equates to a higher chance of success, as it is what sets a company and the services it provides apart from the multitude of competition.

You may also like: 18 Infographic Design Tips Every Marketer Should Know

What Is Information Design?

Information design is a crucial task in the arena of business.

Most of a business’s success depends on how the information is framed, designed and sold to the clientele.

It might seem an undemanding task ostensibly, but that is just a myth that needs to be debunked.

Information should be designed to be easy to understand, crisp and concise.

Those annual reports on respective departments or the overall company cannot go on for ten pages, beating about the bush and never really coming to the point.

It makes the report dull, monotonous and mundane.

Also, while designing such reports or other information in the company’s interest, it must be noted that charts, graphs and statistical data accompany it; or better still, take the help of infographics design.

There is nothing like it.

Infographics clue the clients and customers as to what the whole deal with the company is and helps get the point across in fewer words and less time.

No one wants to read through an entire file of details.

People usually lose their way, and boredom sets in.

This is where the killer infographics design serves as a welcome relief.

It is creative, colourful, concise and grabs eyeballs.

However, while seeking refuge in infographics, what one must remember at all times is that the design should not be too lurid or over the top.

Ostentatious designs and gratuitous information does no good.

Infographics mean to ditch pretence and adopt simple yet bold ways to present and design information.

The Benefits of Infographics Design For Your Business

It is no secret that every business empire wants to best its competition and is prepared to cover that extra mile for the business’s success.

From roping in the best analysts to investing in the research and development wing, businesses know to work their ways and leave no stone unturned to bask under the warmth of fame, status and high turnover.

Thus, it is a little surprise that businesses today seek refuge in infographics.

Infographics are a game changer for business organisations and have more benefits than one can fathom.

Let us now delve into the advantages of infographics design to further business plans and carve the right name in the market without any further ado.

The Simplicity of Information

In this fast-paced and ever-on-the-run global world, no one has the time to turn pages after pages of nebulous information and work their way through enormous numbers and complex calculus.

People want the information to be crisp, concise and condensed, but not at the cost of half-hearted and incomplete data.

Infographics then come into the picture.

It designs information in such a way that it is easily understood by the target audience and needs no laws of physics to interpret the data.

It is brief, pertains to the topic at hand and involves the audience by using the aid of creative yet straightforward visual aids.

The key to great infographics design is the education about the right and the appropriate usage of graphics and creativity juxtaposed with all the required data.

Engaging Content

Look up any article on SEO or blogging, and you will find a key phrase dominating all of them.

Content is the king.

Using infographics to design information means putting together all the information so that one does not have to look for secondary sources for a better understanding.

Infographics are complete and far more engaging than dry and tedious information.

It does not torment the target audience by inundating them with information that has no point in the plot.

It filters the content by keeping what is essential and discarding what seems ludicrous.

Plus, the medium, themes and presentation garner more interest among the audience, something a boring document of printed black and white words can never achieve.

With the help of infographics design, information that can be represented just by using graphs and other visual aids is not furnished to the audience with the dryness of print ink.

Speeding Up The Decision-Making Process

A business works through the coordination and cooperation of many departments.

They are interrelated and need to work hand in hand to deliver.

Therefore it is quite evident that several decisions need to be made in a very short period, and these are decisions that require a logical and analytical base and, thus, cannot be pulled off like a castle out of thin air.

However, reading through piles of information can be cumbersome and then reaching an appropriate decision.

Infographics help speed up decision-making by condensing all sorts of data into compelling visual representations.

One look at these representations, and you are good to go.

It is time effective and also cost-effective in many situations.

Provides Answers and Solutions to Specifics

Besides furnishing the target audience with all the essential information, infographics also cater to the specifics.

Not everyone might have the same question, and infographics attempt to answer these with utmost precision and exactness.

When visuals corroborate such answers, the gravity of the case only intensifies and gets people thinking.

Infographics design has a broad spectrum what a person’s intellectual abilities.

In a nutshell, it would be appropriate to treat infographics as a whetstone that stimulates the growth and productivity of a business empire and helps it scale unfathomable heights.

In an age and day when keeping up with the momentum of the world has become something of a task, it is no wonder if business enterprises or individuals take to more comfortable ways of achieving their goals.

If you are struggling with improving the rank of your website, you can try including infographics or get help from experts like SERPninja, who will help you in many ways.

Infographics provide an easy means that provides magnanimous information in just a short period without boring the target audience.

Visuals and aesthetics always appeal to human beings, which can be confirmed by the fact that ancient man knew pictorial representation before writing.

Thus, now that the benefits of infographics design for business are right in front of your senses, it may be a good time to call for a smart transformation and reach the zenith of victory.

A Comprehensive List of the Best Infographics Design Websites

As long as you are looking for the best infographic design sites, you know precisely the importance of using Visual Content to display information and data.

It does not matter which field you are working in. If you are one of these or have the same goals, then you are in the right place because here, you will find everything you need to know about the best infographic maker sites, which are suitable for all purposes.

• Teachers and professors who try to explain the theories and terminology to students
• Employees who discuss various ideas and statistics
• Influencers on social media
• Owners of websites and electronic stores
• Owners of any business or company who tries to use content marketing

Anyone looking for an infographic design tool faces some problems, such as:

• Price
• Ease of use
• Output files

This post will show you the best infographic maker sites, all the features you should know, plus some tips to help you choose the one that suits you.

Before we talk about the best infographic maker sites in detail, let me first explain to you a set of criteria and points on how to choose infographic maker sites, which I relied on to select the collection of websites that I will show you today.

How to choose the best infographics design sites?

A set of capabilities should be available on the site that you will rely on for infographic design, especially if you are not a professional designer or Illustrator.

I have made sure that most of these capabilities are available on all infographic maker sites that you will find in this post, so let me show you these capabilities:

– The presence of a large assortment of templates

Templates must be available on the site to suit all types of infographics to take inspiration from them and start your design quickly.

– Icons

The website must contain an extensive collection of symbols that can be adjusted to suit your design.

– Fonts

The website must have a large group of fonts and also enable you to add your custom fonts.

– Free images

The site must contain a vast library of images you can use either for commercial or educational purposes without any problems or property rights.

– The ability to modify graphs

The site must contain a large assortment of different types of charts, which you can edit and enter the data that you want in it with ease.

– Various data maps

The site must contain the ability to make graphical maps.

– Different shapes and backgrounds

The website should contain many shapes and backgrounds that give an aesthetic touch to your designs.

– The ability to change colours

Any infographic is mainly dependent on colours. For this reason, there must be the ability to adjust the colours of any element in the infographics.

– Animation

Some infographic maker sites enable you to design animation and add simple movements, which can be downloaded as a GIF or a presentation.

All this in addition to some essential features such as:

– Save your infographics for future use

– The ability to download infographics in more than one format (JPG, PDF, PNG, Gif)

– The user interface should be easy and simple

– Provide explanations and tutorials on how to use them for beginners.

I think you now know what you can get from the sites that I will mention. Below is a comprehensive list of infographic maker sites you can expect.

1. Canva

Canva is one of the best sites for designing photos and infographics that is suitable for all purposes, and it also offers many capabilities at a free cost.

Price: You can use the site free of charge, and the paid version starts from $9.95 per month.

Features: This site comes with many great features, such as:

• It contains a lot of ready-made templates.
• You can edit any template very easily.
• You can use your own photos.
• The site contains an extensive library of icons and effects that you can use for free.
• The paid version of the site provides significant advantages for a small cost.
• You can design all kinds of images, not just infographics with dimensions.

Conclusion: Canva is the best for beginners because it is free and offers more than useful features. I have used the site for a long time, whether the free or paid version, and I recommend it.

2. Venngage 

Venngage is the best in the field of professionally designed infographics. You will find that the largest and most influential companies and institutions depend on it, like Google, Forbes, Harvard University, and many others.

Price: You can use the site free of charge, and the paid version starts from $ 19 per month.

Features: This infographic design website comes with a lot of great features like:

• It contains a massive library of ready-made templates that covers almost all types of infographics.
• You can edit any template very easily.
• You can use your own photos.
• The site contains an extensive library of icons and effects that you can use.
• The paid version of the site is the most powerful infographic design tool for companies that continuously rely on data and numbers.
• The free version does not enable you to download the infographics you designed; it also has the watermark of Venngage.

Conclusion: This site is the best for company owners and professionals, primarily if an integrated team will use it because Venngage provides excellent solutions to facilitate cooperation between the group.

For this, I advise you to try the free version to get to know the site. 

3. DesignCap

DesignCap is one of the best infographic maker websites that suits digital content makers. This site will greatly help you if you are a blogger or work in social media and education.

Price: You can use the site free of charge, and the paid version starts at only $ 4.99.

Features: This site comes with many great features, such as:

• It contains many ready-made templates, and new models are added periodically.
• You can easily modify any template using the drag-and-drop tools.
• You can use your own photos.
• The site contains a vast library of icons and stock images (more than 1 million) that you can use as you like.
• It offers preset charts, maps, modules, and other visualization elements.
• The paid version of the site provides significant advantages for the simple cost you will pay.

Conclusion: This site is the best for teachers and novice digital content makers due to its ease of use. The only drawback is that the free version gives you limited powers.

DesignCap allows you to download designs in different formats and qualities. The maximum size can be 4959 x 7015px. The free version will meet your basic needs, but I advise you to try the paid version, which is the cheapest in this guide.

4. Piktochart 

Piktochart is an excellent site for companies and designers who deal with clients directly because of the solutions they offer and the types of designs they depend on.

Price: You can use the site free of charge, and the paid version starts from $ 29 per month.

Features: This site comes with many great features, such as:

• It contains a lot of ready-made templates, especially those aimed at promoting a specific product.
• You can edit any template very easily.
• You can use your own photos.
• The site contains an extensive library of icons and effects that you can use for free.
• The paid version of the site provides outstanding advantages, especially if more than one person is using it simultaneously.
• You can design infographics, presentations, and also posters.

Conclusion: This site is excellent. You can try all its features on your own, its only drawback is that its price may be a little high, but if you have the budget, then this site is worth it.

5. Visme

This excellent infographic design website offers features not found in others. These features are aimed more at e-shop owners and marketers. Users can create engaging presentations, professional infographics, and other stunning visuals online using Visme.

Price: You can use the site free of charge, and the paid version starts from $ 25 per month to $ 14 per month if you decide to pay for a full year.

Features: This site comes with many great features, such as:

• It contains a large number of ready-made templates.
• You can edit any template easily and add your own touch.
• You can use your own photos.
• The site contains a vast library of icons and effects that you can use. Besides, you can make animation effects.
• You can output the animation in HTML5 format, which you can embed directly into your website, a great feature not found on most other infographic maker sites.
• The paid version of the site provides significant advantages, especially if more than one person uses it in the same institution or company.

Conclusion: As I mentioned previously, this site offers elegant solutions for professional marketers and even site designers and developers.

This site offers a beautiful collection of unconventional templates in the infographic industry, and the team based on it promises that shortly, there will be the possibility of downloading designs in GIF and MP4 format.

6. Snappa

Snappa is one of the fastest sites for designing infographics, ads, blogs, and more, due to its ease of use and suitability for business owners who do not have much time to manufacture the content.

Snappa enables you to use it with the Buffer tool to manage social media sites so that it publishes the images you design directly in your accounts, which saves you much time.

Price: You can use the site free of charge, and the paid version starts from $ 15 per month, and you can pay less than this if you pay annually.

Features: This site comes with many great features, such as:

• It contains many ready-made templates, and new models are added periodically.
• The site contains more than a million pictures and graphics, which you can use without any problems or property rights.
• You can edit any template easily.
• You can use your own photos.
• The site contains an extensive library of icons and effects that you can use.
• The free version is limited to use because you can only download three designs per month.

Conclusion: If you work in social media and make infographics to publish directly through the Buffer tool, this site will be the right choice for you.

If you are a beginner in designing infographics and images in general, you may try the free version of this site. It may be better than others, although its use is minimal.

There are many other infographic designs that you can use, such as:

1. Infogram
2. Befunky
3. Easel.ly

And many others, but I promised to mention the best infographic maker sites that suit all purposes, not just display all the available sections in the market.

There are also professional graphic design programs such as Adobe Illustrator and Photoshop. These programs are a little confusing, especially for beginners. But they are the best, especially if you like to design and want to master this field.

And now, it is up to you to choose what suits you from these sites, but remember that they are all just tools. The most important is the idea and the information you will display in your different designs.