Fonts for logo design

Fonts for logo design

As a self-assured lover of typography, I’m always looking for fresh fonts for logo design. A fully-developed font family makes a designer smile – it allows for adaptability within its usage while pertaining to a consistent, predefined design ethos. Below I have listed some current favourites from my ever increasing font library that work well as logo design fonts. Initially, when making this list, I had decided to do a top 10, which quickly became a top 20. Needless to say, this spiraled wildly out of hand, and I had to restrict myself. I told you, I’m a lover of typography.

Almost all the logos I create (from a typographic standpoint) are derived from, or inspired by existing typefaces; edited and customised to fit the requirement. Even if I feel a project requires a 100% bespoke and designed typeset, looking at existing fonts is a good place to start. This means that a well-organised and managed font library is an essential tool in a designer's box – in my case I use Font Explorer X as it integrates well with the Adobe Suite. In this post, I have kept it simple, sans-serif and serif logo design fonts.

Click the images to find more information on licensing, usage and prices.


Sans-serif fonts


Akzidenz-Grotesk Fonts for Logo Design


Berthold first published Akzidenz-Grotesk in 1898. Originally named “Accidenz-Grotesk” the design originates from Royal Grotesk light by royal type-cutter Ferdinand Theinhardt. The Theinhardt foundry later merged with Berthold and also supplied the regular, medium and bold weights.


Fonts for Logo Design Apex New


Apex New supersedes Apex Sans, which was originally released in early 2003, designed by Chester Jenkins


Avenir Fonts for Logo Design


The word Avenir means ‘future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines.


Bree Fonts For Logo Design


Bree, based on TypeTogether’s logotype, is a sleek sans serif that delivers a polished and modern look and feel for branding or headline usage.


Cronos Font Logo Design


Cronos is a sans serif typeface family that embodies the warmth and readability of Oldstyle Roman typefaces. It derives much of its appearance from the calligraphically-inspired type of the Italian Renaissance. It's almost handwritten appearance sets it apart from most other sans serif designs and makes it an effective choice for text composition. The Italic design was inspired by early Chancery style Italics and is both elegant and distinguished.


Daxline Font for Logo Design


Hans Reichel developed the FF Dax family from the idea of combining the clarity of a narrow Futura with a “slightly roman touch”. The result is a space-saving but very legible typeface of timeless design. Daxline is the revised and improved version of FF Dax.


Frutiger Font


The Frutiger™ family is neither strictly geometric nor humanistic in construction; its forms are designed so that eachual character is quickly and easily recognized. Such distinctness makes it good for signage and display work. Although it was originally intended for the large scale of an airport, the full family has a warmth and subtlety that have, in recent years, made it popular for the smaller scale of body text in magazines and booklets.


Museo Sans Free Font


Museo Sans is based on the well-known Museo. It is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use.


Free Ubuntu Font Download


The Ubuntu Font Family are a set of matching new libre/open fonts in development during 2010–2011. The development is being funded by Canonical Ltd on behalf the wider Free Software community and the Ubuntu project. The technical font design work and implementation is being undertaken by Dalton Maag.


Unit Pro Font for Logo Design


FF Unit was designed by Erik Spiekermann and produced by Christian Schwartz. FF Unit is the grown-up, no-nonsense sister of Spiekermann’s famous FF Meta.




Serif fonts


Archer Font


Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm.


Arno Pro Font


While inspired by the past, Arno is distinctly contemporary in both appearance and function. Designed by Adobe Principal Designer Robert Slimbach, Arno is a meticulously-crafted face in the tradition of early Venetian and Aldine book typefaces.


Aviano Font for Logo Design


Aviano is an extended titling face with influence from the power and timeless beauty of classical letterforms. Aviano features extended characters for a formal feel, sharp, powerful looking serifs and geometric and consistent letterforms.


Caecilia Font


PMN Caecilia® is the premiere work of the Dutch designer Peter Matthias Noordzij. He made the first sketches for this slab serif design in 1983 during his third year of study in The Hague, and the full font family was released by Linotype in 1990.


Centennial Font


Linotype Centennial is quite close in concept to Century, but it also has the characteristic Frutiger enhancements for contemporary elegance and legibility. It has a vertical stress, slightly condensed forms, a tall x-height, and fairly high contrast between thick and thin strokes.


Cholla Slab Font


The Cholla typeface family was designed by Sibylle Hagmann in 1998-99 and named after a species of cactus she encountered in the Mojave Desert. Cholla was originally developed for the Art Center College of Design in Pasadena, California.


Fontin Font


The Fontin typeface is designed to be used at small sizes. It's available in Roman, italic, bold & small caps. The color is darkish, the spacing loose and the x-height tall.


Font Lola


Lola is a distinctly individual personality that's full of life and enthusiasm. A versatile family with a broad range of weights for a broad range of applications. FS Lola offers something for every design.


Mrs Eaves Font


This typeface is named after Sarah Eaves, the woman who became John Baskerville’s wife.


Page Serif Font


Albert Boton started with FF Page during studies for the Yellow Pages of a telephone directory. Later on, he just continued on his own, made a sans version and added small caps. He took special care to give the inner curves of certain letters a strong, vigourous character.


Roice Font


When Dutchman Alex Scholing designed his 1995 font FF Engine, he had no type designing experience whatsoever. He soon decided that he could do better than that. FF Roice – the name refers to the best engine in the world – is an informed redesign of FF Engine.

Warnock Font


Designed by Robert Slimbach, Warnock Pro is an Adobe Originals type composition family named after John Warnock, the co-founder of Adobe Systems, whose visionary spirit has led to major advances in desktop publishing and graphic arts software.




I hope you can find something fresh in this list that you want to check out for your next project. Maybe you need some help with logo design, why not request a quote?

If you have any suggestions of excellent font-families, alternative fonts for logo design or simply something worth looking at, please leave a comment below.






  1. John Hermansky

    For a crossword puzzle answer, what font name is five letters long:
    __ __ i a l ?

    first letter vowel,
    second letter consonant

    Thank you


    hello. it’s been greatful help. really thank you very much but i have a question. all of these fonts are completely ok with any lisences? using LOGO? i read ubuntu follows SIL OFL,, im so confused.. please .

  3. Riaan de Witt

    Please help me choose a font for my Logo the designer is busy with! My company is a seafood distributor and wholesaler, namely: OceanXtreme Seafoods. Please, and thank you!

  4. Rifat

    Nice post 🙂

  5. Karen Marie Shelton

    Great information Stuart. I have seen some of your work in the past and it is amazing. Very impressive. Thanks for sharing all this great info. I RT’d your blog.

  6. Philip Turner

    Thanks Stuart – Am bookmarking this. I have hundreds of fonts on my computers and just use 2 or 3 most of the time. Your professional advice is appreciated

  7. Odin Wallace

    Thank you for compiling this information. Truly enjoyed the font information. Will make use of several.

  8. Aaron Jole

     I wanted to use UBUNTU for my site. If you have time, check my site. Do you think it will suit my theme?

    • Stuart L. Crawford

      Yes, I think it should work okay. There are a few weights to the ubuntu family, bold may work better with the headings and regular almost everywhere else 🙂

  9. Graphicbot

    These are beautiful. As an amateur designer, could you give me some advice on building a font collection? I am looking to use quality fonts for branding but can’t afford to buy expensive fonts. What would you suggest? Thanks in advance. Please reply to [email protected]

    • Stuart L. Crawford

      My best advice for those on a shoestring budget would be to register with sites like MyFonts ( ) and subscribe to their RSS. They will occasionally give you an email letting you know of slaes and offers, allowing you to pick up premium fonts for a discounted cost.

      There is nothing at all wrong with ‘free’ fonts, you just need to check the licensing restrictions for commercial use. MyFonts do have quite a broad range of free fonts as well.

  10. Paula Mantle

    Cool set of typefaces. Some ones in there I’ve never used but am excited at the prospect adding to my set. Some lovely ones which would suit packaging work too. Any humanist fonts you like to use?
    Thanks for sharing
    Paula – Art Director – Biscuit Interactive


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