Small Business Logo Design
Affordable & attractive logo design for a small business.
A great logo for your business can make all the difference.
Small Business Logo Design Services
Small business Logo Design is a core feature of the services offered by Inkbot Design. We have lots of experience working with small businesses that need an affordable but effective logo design.
We cater for budgets of all sizes.
Setting up a new company can be daunting, but we can assist with the business logo design and brand identity.
We can guide you through every step of the design process. Logo design for small businesses has to be more affordable than for established companies with more disposable income.
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Client Testimonials
Inkbot Design has some of the best logo designers I’ve ever met. They have a deep knowledge of the logo design business and connect the brand value and business within the logo design. I enjoyed discussing the design concepts with them. Most importantly, we got the best result from their professional work.
– Christine Yang (Small Business Owner)
I cannot recommend Inkbot Design highly enough. They ensured that they really “got” the brief throughout the process. They devised some great logos and carried out many tweaks to ensure we were delighted. Stuart is straightforward to deal with and maintains an air of calmness from start to finish.
– Roy Bennett (Startup Founder)
Why Choose Us?
There are competitors on the market who sell logos for as little as $5 – but any serious business owner will know the need to invest is greater. It is imperative that you hire a professional logo designer if you want your brand identity to succeed.
Amateur designers found on crowdsourcing sites do not have the time or the inclination to spend more than an hour per design. Frequently they rip off or copy clip-art and low-grade design templates.
As professional logo designers, we dedicate considerable time to your brand identity. We conduct research, experimentation and development – to see which concepts work best with your company. This means the final business logo design is considered 100% unique, and effort has been spent developing an image that represents your new or growing business.
To Spend or Not to Spend?
There are many headaches of running small businesses, from payroll to overheads and other miscellaneous costs. On top of that, “do I have to spend on getting a small business logo designed as well?”
That is one of the most intriguing questions a small business owner or a startup needs to ask before jumping all in. All your focus will be breaking even within your estimated timeline; then, you have to worry about sustainability.
So, you are probably making a wise decision, not keeping the company logo as one of the top priorities. Are you? Well, the answer is not all that objective.
There are many factors you have to consider which will assist you in making an informed decision. Nature of business, types of customers and budget are just a few basics that form the tip of the iceberg. However, let’s lay down some groundwork.
Get a Professional Logo Design.
What makes a good Small Business Logo Design?
The company logo is primarily the visual representation of your identity. In the initial contact with your customers and other stakeholders, the first thing they will lay their eyes upon is your logo and other aspects of your branding and even judge your brand on it subconsciously.
As you can see, in the interest of brand recall, the company logo will be present on all business collateral as the first visual cue for your brand. It is much more than just a creative piece of art to give your products some style.
It serves the unique purpose of visually arranging all visible elements of your company under one umbrella.
Companies who like to stay ahead of the curve usually invest significantly in their logo and branding.
Simple
Complicated logo concepts with intricate designs might be challenging to pull off. Many companies with the most iconic and memorable logos use simple designs that are easy to recognise, and in time they become widely known globally. The Nike Swoosh is one of the most recognised brand symbols, and it is the epitome of simplicity. Almost anyone will recognise this mark without the need for textual stimuli.
Timeless
When initially designing their logos, companies must consider the following: Style, Fonts, Real-World Context and Colour.
These elements must be eye-catching but not over the top. Secondly, you must choose something appropriate for your business principles. Finally, you have to work out the kinks, for instance, deciding how much text to use in your logo, if at all.
Memorable
Companies put in much work to make their logos memorable. Sometimes they can spend millions of dollars to create a fantastic logo from scratch; on the other hand, companies like tech giant Apple use just minor tweaks over time to retain the overall essence.
Versatile
The business letterhead, business stationery, and most of the products will contain your small business logo design. It must have the versatility to be used in multiple ways, and it must be appropriate, i.e. about your business in some way or concept.
Why Small Businesses Need to Take Logo Design Seriously
Building a business or brand is not a fast and cheap process. It takes time, money and a lot of other resources. You might skip some minor technicalities, but you will critically deter your progress if you skip over crucial elements. Here’s why I think a well-designed small business logo is one of those critical elements:
Standing Out
Standing out from your competitors is essential in an industry where most products are usually generic. This quality helps potential customers recognise your brand and ultimately leads to a more significant market share.
What better way to do this than having a distinct logo and branding? It is the same reason why companies spend so much on packaging. Research indicates that customers are more likely to buy from a brand they recognise.
Looking Professional
If a company has serious design flaws in its logo, it will inevitably negatively impact, regardless of its product quality. However, if the logo looks “professional”, it gives the impression that quite a bit of time and money has been spent making it look good.
Such a company tends to be taken more seriously because a customer cannot help wondering if this is the effort that goes into a company’s logo, then how much would they put into the work.
Highlighting Your USP
You have a great product, your initial market share is high, but you have to create a positive brand identity to reinforce your USPs. Some companies use their logos very effectively to highlight their USPs.
Amazon uses the curve arrow in its logo to reiterate the message that they sell everything from A to Z. Ice cream chain Baskin-Robbins uses a different colour scheme to point out that it subtly offers 131 flavours.
The Tour de France logo creatively hides a cyclist in their logo design. This subconsciously resonates with cycling enthusiasts the world over.
Putting your small business on the map
Expensive marketing campaigns and other mass-media advertisements may be out of the question for small businesses or startups with limited means. However, getting a well-designed small business logo with distinct creative elements can go a long way.
You can use these items for future marketing campaigns where you do not have to come up with new designs altogether but play on the existing theme.
Brand Identity
This applies to any business, regardless of size.
Your logo is synonymous with your brand name.
What’s more, it is also a reminder to the customers of your brand’s perceived value. With so much at stake, you can indeed spend a few more dollars developing a professional-looking logo.
Especially if you are pitching a premium brand, an excellent looking logo helps. A shabby looking logo certainly does not add pizazz to your brand identity and contributes towards a poor brand image.
The reasons above justify why a logo is essential and the advantages a company can achieve if it has a professional-looking logo that oozes quality and modern design sense.
However, some factors may force a company to re-think this before breaking the bank to get its logo designed.
The shift to digital
As the digital age matures, we see fewer “physical” aspects of a company and more digital existence.
Previously there was a lot out there to stamp your logo on. Even if you did not have physical products, the presence of paper and print made it possible to have your logo everywhere.
Now, companies who deal virtually and have no physical products might argue that they do not need to spend a lot to get a premium logo because it will hardly be seen.
Web sites like Craigslist find such a need unnecessary.
The brand makes the logo – the logo design does not make the brand.
Many companies first became famous due to various factors such as work ethic, superior quality and excellent customer relations; then they spent so much on a new logo.
We have to remember that all these giant corporations were quite well known before we started analysing logos and their impacts. Success makes the brand, and a logo is merely a visual representation of that brand.
Small businesses, small budgets
It is prevalent for startups to employ bootstrapping techniques to reduce costs during the initial stages of the business. A simple wordmark may be okay, but a premium logo might not be the first thing on the owners’ minds.
Depending on the industry, the breakeven period can be quite far off, and owners may cut costs wherever possible.
Opinion
As expected, the list of reasons a company should focus on getting a professional custom logo design for small businesses is considerably longer than the limitations. It certainly makes sense, as unless you are in a unique line of business where logos and branding are of minor importance, or you are seriously struggling for cash.
As a business, you have to realise the value addition your brand receives by having a solid logo in both design and marketability.
Final Verdict
Small businesses, in particular, have an imperative need to establish their brand identity as it is vital to gain permanent recognition from customers in an age where highly evolved marketing techniques make each marketing space available a highly coveted spot with many suitors.
Therefore, small businesses should prioritise coming up with a logo representing their identity despite the associated costs.
These costs will seem insignificant compared to an iconic and well-known small business logo design in the long run.