Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites
Colour isn’t just decoration; it is a financial lever. This comprehensive guide examines the science, myths, and strategic application of colour psychology in branding, helping you influence customer behaviour and avoid costly design errors.
Most businesses fail not because of their product, but because their brand is confusing. From inconsistent typography to the ‘Founder’s Trap’, Inkbot Design breaks down the 21 critical errors damaging your ROI.
Stop guessing and start validating. We break down exactly what a Minimum Viable Product is, why most founders get it wrong, and how to build one that actually proves your business model works.
Brand collaboration is more than just logo-swapping. It is a high-stakes strategy for growth. We analyse the mechanics, the benefits, and the failures you must avoid.
Brand governance isn’t about policing fonts; it’s about protecting revenue. We analyse the systems, roles, and tools required to stop brand drift in its tracks.
Brand management isn’t just about logos; it’s about protecting your company’s most valuable intangible asset. Here is why it matters for your bottom line.
Most brand positioning maps are useless doodles. Learn how to build a rigorous, data-backed perceptual map that reveals where your competitors are weak and where your true profit lies.
Most websites fail basic accessibility checks, leaving money on the table and risking litigation. We break down colour contrast accessibility, WCAG standards, and how to fix your palette without ruining your brand.
Colour is not decoration; it is a financial lever. We analyse the Brand Colour Trends for 2026, focusing on digital-first hues, accessibility, and the psychology of trust.
Most brands suffer from the “kitchen sink” syndrome. This guide breaks down how to build a brand messaging hierarchy that prioritises clarity, aligns your team, and actually converts traffic.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).