100+ Catchy Marketing Phrases, Taglines & Slogans
Creating a catchy and memorable slogan or tagline in competitive marketing can make all the difference in building a successful brand. A well-crafted marketing phrase can stick in a person's mind, creating a lasting impression and emotional connection with a product or service.
This article has compiled over 100 catchy marketing phrases, taglines, and slogans from some of the world's biggest and most successful brands. From Nike's iconic “Just Do It” to the classic “Got Milk?” these phrases have helped define the brands and products they represent and can inspire anyone looking to create a memorable marketing message.
So, whether you're a small business owner or a marketing professional for a large corporation, read on to discover some of the most effective marketing phrases throughout history.
1 – Just Do It – (Nike) Invokes a sense of motivation, determination, and a call to action.
2 – Think Different – (Apple) Appeals to individuality and non-conformity, encouraging people to stand out.
3 – I'm Lovin' It – (Mcdonald's) Uses a colloquial, relatable phrase to promote the brand's appeal among consumers.
4 – The Ultimate Driving Machine – (BMW) Appeals to consumers' desire for high-quality and superior performance.
5 – Because You're Worth It – (L'Oreal Paris) Positions the consumer as deserving of a luxury product or experience.
6 – Taste The Rainbow – (Skittles) Uses sensory language that appeals to consumers' emotions and senses to promote a fun and playful experience.
7 – Can You Hear Me Now? – (Verizon) A catchy tagline that calls attention to the service's reliability and reachability.
8 – Friends Don't Let Friends Drive Drunk – (PSA) Appeals to social responsibility and encourages people to look out for their friends.
9 – Finger-Lickin' Good – (KFC) Appeals to the consumer's sense of taste and promotes the company's food offerings.
10 – Got Milk? – (California Milk Processor Board) A simple and direct question that connects the brand with consumers' lifestyles and everyday routines.
11 – The Happiest Place on Earth – (Disneyland) Appeals to consumers' emotions and aims to position the brand as a source of happiness and joy.
12 – We Bring Good Things To Life – (General Electric) Positions the brand as a positive and life-enhancing experience.
13 – The King of Beers – (Budweiser) Uses descriptive language to position the brand as a superior product in its category.
14 – The Quicker Picker Upper – (Bounty) is a memorable and catchy phrase promoting the product's functionality and convenience.
15 – Don't Leave Home Without It – (American Express) A catchy phrase that highlights the importance of the brand's product or service.
16 – Melt in Your Mouth, Not in Your Hands – (M&Ms) Promotes the product's quality and experience while using sensory language to evoke positive emotions.
17 – Think Small – (Volkswagen Beetle) Encourages people to think differently and consider the benefits of smaller, more personalised experiences.
18 – They're Grrreat! – (Kellogg's Frosties) Uses descriptive language and repetition to promote the product's excellence.
19 – Maybe She's Born With It. Maybe It's Maybelline. – ( Maybelline) Highlights the brand's association with natural beauty while promoting its products.
20 – Like A Good Neighbor, State Farm Is There – (State Farm) Promotes the brand's reliability and trustworthiness, positioning it as a helpful partner to consumers.
21 – I Can't Believe It's Not Butter – (Same Brand Name) is A clever and memorable phrase highlighting the brand's ability to mimic the taste and experience of butter.
22 – What's In Your Wallet? – (Capital One) A direct and memorable question that calls attention to the brand's services.
23 – You're In Good Hands With Allstate – (Allstate) A memorable phrase that promotes the brand's reliability and trustworthiness.
24 – Expect More. Pay Less. – (Target) Positions the brand as a value-driven offering that surpasses consumer expectations.
25 – We Have The Meats – (Arby's) is a direct and memorable phrase highlighting the brand's focus on meat-based offerings.
26 – America Runs On Dunkin' – (Dunkin' Donuts) A catchy phrase that positions the brand as a source of energy and fuel.
27 – A Diamond Is Forever – (DeBeers) Promotes the idea of long-lasting, enduring quality associated with diamond jewellery.
28 – The Breakfast of Champions – (Wheaties) Positions the brand's product as an ideal starting point for a successful day.
29 – What Happens in Vegas Stays in Vegas – (City of Las Vegas) Promotes privacy and exclusivity associated with the brand's destination.
30 – The Un-Cola – (7-Up)Uses playful language and creative imagery to position the brand as a unique and innovative option.
31 – Have It Your Way – (Burger King) promotes customisation and personalisation in the brand's offerings.
32 – Drivers Wanted – (Volkswagen) A memorable phrase that promotes the brand's values of independence, freedom, and exploration.
33 – Eat Fresh – (Subway) A directive phrase that promotes the freshness and quality of the brand's food offerings.
34 – Lexus. The Pursuit of Perfection. – (Lexus) Uses aspirational language to promote the idea of luxury and excellence associated with the brand's cars.
35 – Save Money. Live Better. – (Walmart) Positions the brand as a value-driven offering that can help improve consumers' lifestyles.
36 – I'm a Mac. – (Apple Mac) A memorable phrase that positions the brand's products as superior and innovative.
37 – Life's Messy. Clean It Up. – (Bissell Homecare) A directive phrase that promotes the brand's cleaning products as a solution to life's messiness.
38 – Snap! Crackle! Pop! – (Kellogg's Rice Crispies) Uses sensory language to promote the enjoyable experience of consuming the brand's cereal products.
39 – We're Everywhere You Want To Be – (Visa Gold) Positions the brand as accessible and available to consumers wherever they may be.
40 – Obey Your Thirst – (Sprite) Uses playful language to promote the brand's beverages as a satisfying solution to thirst.
41 – More Saving. More Doing. – (Home Depot) A directive phrase that promotes the value and benefits of the brand's products and services.
42 – Get Your Game On – (Yu-Gi-Oh!) A directive phrase that promotes the sense of excitement and engagement associated with the brand's gaming products.
43 – Friskies. Feed The Senses. – (Friskies) Uses sensory language to promote the brand's pet food offerings.
44 – There's No Wrong Way To Eat a Reese's – (Reese's Peanut Butter Cup) Appeals to consumers' sense of discovery and uniqueness in their consumption of the brand's products.
45 – Got A Minute? – (Tower Insurance) A directive phrase that encourages consumers to take a moment to engage with the brand's products or services.
46 – When It Absolutely, Positively Has To Be There Overnight – (FedEx) Promotes the brand's reliability and speed in delivering packages overnight.
47 – We Try Harder – (Avis) Promotes the brand's reputation for exceptional customer service and willingness to go the extra mile.
48 – Pork. The Other White Meat – (National Pork Board) Promotes pork meat's versatility and health benefits.
49 – It's Not Delivery. It's DiGiorno. – (DiGiorno's) Uses a memorable phrase to promote the superiority and convenience of a frozen pizza product.
50 – Good to the Last Drop – (Maxwell House Coffee) This phrase emphasises the quality and flavour of Maxwell House Coffee, creating a memorable association with the brand.
51 – I'm Loving This Feeling – (Pepsi) This phrase emphasises the enjoyment and excitement of drinking Pepsi, creating a memorable association with the brand.
52 – The Taste of Paradise – (Bacardi) This phrase creates an emotional association with the brand and promotes the relaxation and enjoyment of drinking Bacardi products.
53 – Because Life Is Complicated Enough – (MetLife) This phrase emphasises the simplicity and ease of using MetLife's services, aligning with consumers' desire for simplicity and efficiency.
54 – Red Bull Gives You Wings – (Red Bull) This phrase promotes the energy and power that Red Bull drinks provide, creating a memorable association with the brand.
55 – Think Outside the Bun – (Taco Bell) This phrase challenges the norm and encourages consumers to be daring and try new things, aligning with Taco Bell's brand message of creativity and uniqueness.
56 – Every Kiss Begins with Kay – (Kay Jewelers) This phrase creates a lasting emotional association with the brand and emphasises the importance and value of giving jewellery as a gift.
57 – The Snack That Smiles Back – (Goldfish Crackers) This phrase creates a memorable association with the brand and emphasises the fun and enjoyment of eating Goldfish crackers.
58 – Do the Dew – (Mountain Dew) This phrase promotes the excitement and energy of drinking Mountain Dew, creating a memorable association with the brand.
59 – Betcha Can't Eat Just One – (Lay's Potato Chips) This phrase emphasises the delicious taste of Lay's Potato Chips and creates a memorable association with the brand.
60 – Absolute Satisfaction – (Absolut Vodka) This phrase creates a sense of luxury and pleasure, aligning with Absolut Vodka's brand message of indulgence and enjoyment.
61 – Do What You Can't – (Samsung) This phrase challenges the norm and encourages innovation and creativity, aligning with Samsung's brand message of pushing boundaries and being revolutionary.
62 – It's the Real Thing – (Coca-Cola) This phrase emphasises the authenticity and quality of Coca-Cola products, creating a memorable association with the brand.
63 – I'm Not a Doctor, but I Play One on TV – (Vicks VapoRub) This phrase creates a memorable association with the product and emphasises its effectiveness in relieving cold symptoms.
64 – I Don't Always Drink Beer, but When I Do, I Prefer Dos Equis – (Dos Equis) This phrase creates a lasting emotional association with the brand and emphasises the quality and exclusivity of Dos Equis beer.
65 – The Best a Man Can Get – (Gillette) This phrase creates a memorable association with the brand and emphasises the quality and effectiveness of Gillette's shaving products.
66 – Challenge Everything – (EA Sports) This tagline encourages players to push their limits and challenge the status quo, aligning with the brand's message of innovation in sports gaming.
67 – Be All You Can Be – (United States Army) This tagline promotes the idea of self-improvement and excellence, aligning with the brand's message and attracting people who value self-betterment.
68 – Let's Build Something Together – (Lowe's) This tagline promotes collaboration and the idea of building something with the help of Lowe's products and services.
69 – The Happiest Hour – (TGI Fridays) This tagline promotes the idea of fun and enjoyment during happy hour at TGI Fridays, creating an emotional connection with the brand.
70 – I'm thinking Arby's – Arby'sThis tagline is memorable and catchy, creating a lasting association with Arby's brand.
71 – Quality Never Goes Out of Style – (Levi's Jeans) This tagline emphasises the quality and longevity of Levi's jeans, creating a memorable association with the brand.
72 – The Happiest Place in the Whole Wide World – (Chuck E. Cheese) This tagline emphasises the fun and enjoyable experience of Chuck E. Cheese's, creating a lasting emotional connection with the brand.
73 – The Freshmaker – (Mentos) This tagline promotes the idea of freshness and breath improvement, creating a memorable association with the Mentos brand.
74 – Let Your Fingers Do the Walking – (Yellow Pages) This tagline emphasises the convenience and ease of using Yellow Pages to find businesses and services.
75 – The Best Seat in the House – (Bose) This tagline emphasises Bose's audio products' high-quality sound and immersive experience, creating a memorable association with the brand.
76 – Life's Good – (LG) This tagline promotes the idea of positivity and enjoyment in life, creating a memorable association with the LG brand.
77 – Because You Can't Not Watch – (Netflix) This tagline promotes unique and engaging content on Netflix, creating a memorable association with the brand.
78 – The Best Part of Waking Up is Folgers in Your Cup – (Folgers) This tagline emphasises the importance of starting the day with a delicious and energising cup of Folgers coffee.
79 – Tastes Great—Less Filling. – (Miller Lite) This tagline emphasises the delicious taste of Miller Lite beer with fewer calories, creating a memorable association with the brand.
80 – Where's the Beef? – (Wendy's) This tagline is memorable and catchy, creating a lasting association with Wendy's brand.
81 – It's Not Just a Job. It's an Adventure – (U.S. Navy) This tagline promotes the idea of adventure and excitement in serving in the U.S. Navy, creating a lasting emotional connection with the brand.
82 – There's Only One – (Jeep) This tagline emphasises the uniqueness and individuality of Jeep vehicles, aligning with the brand's message of adventure and freedom.
83 – The Few. The Proud. The Marines. – (U.S. Marines) This tagline promotes excellence and exceptionalism in serving the U.S. Marines, creating a lasting emotional connection with the brand.
84 – Stronger Than Dirt – (Ajax) This tagline emphasises the strength and efficiency of Ajax cleaning products, creating a memorable association with the brand.
85 – Let Your Taste Buds Travel – (Delta Airlines) This tagline promotes exploring new cuisine, aligning with Delta Airlines' message of adventure and exploration.
86 – Can't Believe I Ate the Whole Thing – (Alka-Seltzer) This tagline is memorable and catchy, creating a lasting association with the Alka-Seltzer brand.
87 – It Keeps Going, and Going, and Going… – (Energizer) This tagline emphasises the long-lasting power of Energizer batteries, creating a memorable association with the brand.
88 – Think Young. Act Now. – (Pepsi) This tagline promotes being youthful and active, aligning with Pepsi's message of enjoying life to the fullest.
89 – So Easy a Caveman can do it – (Geico) This tagline is memorable and playful, creating a lasting association with the GEICO brand.
90 – Have a Break, Have a Kit Kat – (Kit Kat) This tagline promotes taking a break and enjoying a delicious Kit Kat chocolate bar, creating a memorable association with the brand.
91 – Just What I Needed – (Japanese Auto Parts) This tagline emphasises Japanese auto parts' high quality and reliability, creating a memorable association with the brand.
92 – Get More out of Now – (T-Mobile) This tagline promotes maximising every moment, creating an emotional connection with T-Mobile's brand.
93 – We Know Drama – (TNT) This tagline emphasises the high-quality and dramatic content available on TNT, creating a memorable association with the brand.
94 – You're Not You When You're Hungry – (Snickers) This tagline emphasises Snickers' delicious taste and energising qualities, creating a memorable association with the brand.
95 – Expect the Impossible – (BMW) This tagline promotes pushing boundaries and finding new solutions, aligning with BMW's message of innovation and excellence.
96 – Get N or Get Out – (Nintendo) This tagline promotes the importance of gaming and encourages players to join the Nintendo community.
97 – The World's Local Bank – (HSBC) This tagline emphasises HSBC's global reach and commitment to serving local communities, creating an emotional association with the brand.
98 – The Car For People Who Refuse to Settle – (Kia) This tagline promotes individuality and non-conformity, aligning with Kia's message of providing unique and unconventional vehicles.
99 – Ideas for Life – (Panasonic) This tagline emphasises the innovation and usefulness of Panasonic's products, creating an emotional association with the brand.
100 – Solutions for a Small Planet – (IBM) This tagline emphasises IBM's commitment to creating innovative solutions to global problems, creating an emotional association with the brand.
101 – The World's Largest Furniture Store – (IKEA) This tagline emphasises the size and global reach of IKEA's stores, creating an emotional association with the brand.
102 – Save Money. Live Smarter. – (Geico) This tagline appeals to cost-conscious consumers, promoting getting more for your money with GEICO's insurance policies.
103 – The Most Trusted Name in News – (CNN) This tagline emphasises the credibility and reliability of CNN as a news source, creating an emotional association with the brand.
104 – Impossible is Nothing – (Adidas) This tagline promotes pushing oneself beyond perceived limitations, aligning with Adidas's brand message of empowering athletes to achieve greatness.
Do Catchy Marketing Phrases and Taglines Work?
Catchy marketing phrases are crucial for building a successful brand. In a world where people are bombarded with information at every turn, a well-crafted tagline or slogan can cut through the noise and help your brand to stand out.
Creating brand recognition is one of the most significant benefits of a catchy marketing phrase. According to a study by Nielsen, consumers need to be exposed to a brand message at least five to seven times before they remember it. By crafting a memorable marketing phrase, you can increase the chances that people will remember your brand and seek your products or services.
In addition to building brand recognition, a catchy marketing phrase can differentiate your brand from others in your industry. With so many companies competing for attention, having a unique and memorable message is essential to set you apart. A well-crafted marketing phrase can do just that, making your brand more appealing to potential customers.
Another benefit of a catchy marketing phrase is that it concisely communicates your brand's values and messaging. By condensing your message into a short and impactful message, you can make it easier for people to understand and relate to your brand. This is particularly important in today's fast-paced world, where people's attention spans are shorter than ever.
Finally, a catchy marketing phrase can create an emotional connection with your audience. You can forge a deeper connection and build brand loyalty by appealing to people's emotions. This emotional connection can be compelling in building long-term relationships with your customers.
A catchy marketing phrase is a powerful tool for building a successful brand. Whether launching a new product, revamping your website, or looking to boost your social media presence, a well-crafted tagline or slogan can help your brand stand out, communicate your values, and build a deeper emotional connection with your audience. It's an investment worth making for the long-term success of your brand.
In conclusion, crafting a catchy and memorable marketing phrase or tagline is essential in building a successful brand.
The best marketing slogans and phrases can create an emotional connection with their audience, making them more likely to remember and engage with a brand's products or services.
The 100+ marketing phrases, taglines, and slogans we have compiled in this article offer a wealth of inspiration for anyone seeking to improve their marketing game.
Whether you're launching a new product, revamping your website, or looking to boost your social media presence, these powerful marketing messages can help you to stand out from the crowd and make a lasting impression on your customers.
So, take inspiration from these clever and creative marketing phrases, and start crafting your memorable marketing message today!